What's the key to ranking in the search engines? It sure seems like it's a moving target.

Ask any "expert" how to get your site ranked well in the search engines, and the answer will change based on the latest trend or theory. Some of the advice is spot on, some is confusing...and some is downright wrong.

So what to do?

To be found on Google and the other major search engines, follow their own advice. The key lies in ...