Posts Tagged ‘seo’

Take a Cue From the New Site Design And Boost Your Sales

Wednesday, March 10th, 2010

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You must optimize your business at every opportunity possible. That’s one of the reasons behind the redesign of the Content Crooner website. We constantly strive to improve your business’ potency through efficient and innovative online marketing methods. The website is the first point of contact you have with Content Crooner, and a better Web experience will make your life easier and add more value to the service you get.

It’s all about the “work smarter, not harder” maxim. Through improved ease-of-use and respect for proper website navigation practices, it’s now even easier to find exactly what you need on the Content Crooner site. In today’s saturated online marketplace, accessibility of resources is more vital than ever before. Now, more than ever, the new Content Crooner site lets you get what you want, when you want it.

A straightforward and effortless article marketing system gives you the power to lead your prospects more efficiently through the online marketing and sales funnel – the power to improve your own sales! Automated article distribution allows you to market smarter and free yourself up to concentrate on what you do best – running your business. Stick to those tasks and boost your business to new levels with your article distribution on autopilot. This is not just better business practice, it’s more fun too! That’s right, building and maintaining a successful business is supposed to be fun. We find it truly rewarding to simplify your marketing, eliminating sales-killing roadblocks and allowing you to cruise straight through to your business goals.

While you’re at it, take a cue from the new site design. Mass exposure through article submissions needs to be followed up by immediately engaging prospects on your website. You do this by generating interest and providing solid value. Your website has to make people want to return, and just as importantly, it must convert them to customers. Give out information freely, make it easy for people to see how you can help them, and bolster your claims with real testimonials from your customers – they are worth 1000 times more than anything you could say yourself.

Comprehensive article marketing pulls new clients in from the search engines through keyword-rich, useful information, and instantly grabs their attention with killer content. Content is king on the Web! Make your prospects more likely to break the bonds of procrastination and doubt and buy from you every time. Write value-based articles that will slice through market saturation and speak loudly to today’s savvy online audience. Give them the information they want and get more business. You’ll be surprised at just how easy it is to get lucrative exposure and make your audience take action through the automated distribution of content-rich articles.

And if you’ve seen the previous site, you may need to borrow one of our tissues as we say our heartfelt goodbyes to Izzy the Lizard as he goes into early retirement. But don’t feel sorry for him – we bought him a nice heated rock on which he’s now simply humming instead of crooning his heart out. You’ll see that our new logo features an old-fashioned microphone, representing the comprehensive marketing blend we offer to our clients, combining classical, proven methods with industry leading techniques as the leading article marketing site. Our willingness to let our beloved Izzy retire proves that we’re always looking for ways that we can improve our services in order to improve your business. We’ll give you everything you need to get noticed and magnetize new clients by providing your business with a whole new voice.

Visit Content Crooner today to discover how article marketing will take your business from where it is now to where you want it to be. Heard enough and ready to get started? Then join the Crooner Crowd and sign up today!

To your success,
Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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A Good Explanation of Keywords

Saturday, August 1st, 2009

Trying to get a handle on keywords and how they work in your article marketing campaign? Read this article by Damadora Sarma for a good explanation:

Good Keyword Selection Techniques Boost Traffic and Search Engine Rankings!

You’ve got a website up and going, but you’re wondering why you’re not getting significant numbers of visitors, nor ranking well on the search engines. One of the main points of reference in both cases is keyword selection. Here we take a look at some techniques you can use to determine which keywords will bring focused traffic to your site, as well as improving your position on the search engines.

You need to think from the point of view of the person searching. That person is going to enter two or three words most relevant to the information they’re trying to find. As an example case, we’ll use a website which sells gardening tools and garden products.

Here’s how the search engines index sites. The spiders ‘read’ the HTML portion of each of your pages and establish the relevancy of each page’s contents to a given search. The algorithms used are fairly intelligent, picking up on both terminology and related keyword phrases. For example, if one of your pages contains an article which describes how to plant bulbs and the various tools and techniques used in the process of planting bulbs, it’s likely that page will rank well.

In this case, good keyword selections might include ‘bulb planting tool’, ’soil amendments’, ’spring blooming bulbs’, ’summer blooming bulbs’, ’soil testing’, ‘bone meal’ and so on, with the main keyword phrase being ‘how to plant bulbs’. If you were the person searching for this information, the main keyword phrase would be the most logical starting point.

On the other hand, if you do a search on that keyword phrase and come up with millions of results, you’d want to refine and focus your keyword selection to a more specific, albeit narrower audience. Suppose the focus of the article is on planting cyclamen bulbs. The searcher is looking for information on planting a specific type of bulb and would be likely to include the name of that bulb in the search query. Thus, a keyword selection of ‘plant cyclamen bulbs’ as your main keyword phrase would have less competition in results and bring more visitors to your site who are more likely to buy. The related terms within the article would need to be relevant to the particular terminology, such as ‘winter blooming’ and perhaps named varieties. Other keyword selections for the article might include some of the gardening tools and fertilizers the cyclamen planter would need.

When working with keyword selection, you want to be careful to avoid what’s known as ‘keyword stuffing’, repeating the main keyword phrase over and over. Not only does the text no longer read naturally, but the search engines are wise to this tactic. Instead of improving your rankings, you may well be penalized or not indexed at all!

It’s also best to optimize individual pages with ads and links which are relevant to the reader of that specific page. For example, alongside your article on planting cyclamen bulbs, you’d want to advertise tools, fertilizers and links to related articles on planting other types of bulbs or sites which sell cyclamen bulbs. Target your specific audience!

Keyword selection is important on every page of your site. Permeate your site with keywords and related terms that clearly defines the purpose of your website and stick with your subject area. Don’t be tempted to put up a banner ad for cell phones simply because you think everyone uses cell phones and a visitor might click through, bringing you a nice commission. This strategy only dilutes your relevancy in the search engines. However, a page of affiliate products, such as a select group of quality gardening books, will have the opposite effect and will probably make you some money, too.

Using good keyword selection techniques can do your business a world of good!

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Posted in Article Writing, Article Writing Tips, Quality Content Writing, SEO and SEM | No Comments »

What’s the Big Deal With Backlinks?

Friday, July 31st, 2009

So what’s a backlink? And why do I care?

In simple terms, “backlinks” are links to your site from other sites all around the Web. When other sites link their pages to yours, you’ve been backlinked.

You care because backlinks are one of the primary indicators that the search engines use to decide how important your site is.

For example, say you sell deep sea fishing equipment at your online store. And so does your closest competitor, Captain Big Skinny. Both of you have websites that offer information about deep sea fishing, and a nice range of merchandise for sale.

Now let’s imagine Jack is planning a vacation, and needs some deep sea fishing gear. He enters the term “deep sea fishing gear” into Google. And he gets a list of sites that sell the stuff he’s looking to buy.

How did Google decide whether to put your site on the top of this list, or Cap’n Skinny’s? They used a measure called “PageRank.” This is a number between 1 and 10 (you want a higher number) that is assigned to your site based on how “important” it is.

Backlinks Improve Your PageRank

Okay, you need a better PageRank than Skinny so your site appears above his in the search engine results. How do you get it?

Let’s see what Google says about how to improve your site’s ranking:

“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

Build Organic Backlinks with Content Distribution

The key to effective backlinks is they need to be “real.” In other words, having all your friends and neighbors link to your site from their blog really won’t do you much good in the search engines. You need to get backlinks from high quality sites that are relevant to your site. For example, a link from a travel blog read by sports fisherman, or a newsletter that offers advice on landing the big one.

Getting these links requires some strategic content distribution. All you need to do is write articles about deep sea fishing (how to choose the perfect pole; what bait to use for what type of fish; the best deep sea fishing spots in the Gulf, etc). Then distribute that content to niche publishers, article sites and content directories. Your article is published, along with a link back to your site, and gets in front of interested readers in your niche.

Putting All the Bait on the Line

This kind of backlinking strategy depends on two things to be successful:

  1. Distribute your content as widely as possible, by using a content distribution system that reaches thousands of sites and niche industry publishers; and

  2. Continue to distribute new content frequently, to constantly build new backlinks.

It’s like putting a thousand poles in the water all over the coast, instead of just one…you’re just plain gonna catch more fish this way!

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Better PageRank = Better SEO Results

Saturday, July 25th, 2009

What’s the key to ranking in the search engines? It sure seems like it’s a moving target.

Ask any “expert” how to get your site ranked well in the search engines, and the answer will change based on the latest trend or theory. Some of the advice is spot on, some is confusing…and some is downright wrong.

So what to do?

To be found on Google and the other major search engines, follow their own advice. The key lies in your “PageRank” (PR). This number, between 1 (least favorable) and 10 (best rank), is assigned based on how much credibility Googles gives your site.

How does Google decide your PR?

According to their own Site Owner’s Help Section:

“In general, webmasters can improve the rank of their sites by increasing the number of high quality sites that link to their pages.”

That’s pretty straightforward advice. To improve your PageRank, increase the number of backlinks from other credible sites. And the most effective and search-engine friendly way to build these backlinks is by distributing your original content and making it available to publishers, site owners and directories.

Content distribution is your key to quality backlinks.

Here’s how this work:
You write an article that relates to your industry or your specialty. For example, if you are a tax accountant, you write a 500 word article on “Money-Saving Tax Tips.” You submit that article to a content distribution service; that service makes it available to tens of thousands of publishers, bloggers, newsletter editors, content site owners and article directories. And that’s when the magic starts.

You see, each time a site owner or publisher posts your article, they also publish your “About the Author” information and a link back to your site. And we already know that each link you get from a credible source helps to improve your PageRank.

As the number of links grows, your PR improves. For best results, make sure you submit an ongoing stream of fresh content, at least one or two articles per week. You’ll not only improve your PageRank; you’ll also build your reputation as an expert in your field, and drive fresh traffic to your site from all those incoming links.

So forget the “fad of the week” and focus on what works…building a steady stream of relevant backlinks pointing to your site. Google on!

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