Content Crooner

Feel like your marketing tires are spinning in the mud? The amount of literature on how to be a good salesperson is so voluminous you might think that it’s nearly impossible to compete with other salespeople who have read all the books and listened to all the ...

Although we’d all like to think that we have fantastic abilities that span a great number of skill categories, the truth is that we’re experts in just a few areas. Of course, you can write and you may have even found a ...

Can you afford to employ a sales force around the clock? If you could, you’d probably be retired. However, sales are what fuel your business, so how can you afford to support a sales presence around the clock? You may be thinking that your website is ...

Marketing plans often fall short of their goal because they failed to zero in on their prospects’ hot buttons. Your marketing plan must establish finite targets before you launch your campaign. Get a lock on the factors that trigger emotional responses from your prospects and ...

Make your prospects more likely to buy with the power of excitement. It’s a simple formula — the more excited someone is about a product ...

In a world where we can now fast forward through commercials, receive live updates in the palm of our hands and immediately retrieve virtually any morsel of information we want, it’s understandable that we’ve become more accustomed to instant gratification. However, since ...