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Make your prospects more likely to buy with the power of excitement. It’s a simple formula — the more excited someone is about a product or service, the fewer doubts they’ll have and the likelier they’ll be to spend money with you. Article marketing provides an ideal platform for creating comprehensive excitement — traditional sales pitches are dead!
One of the most powerful aspects of creating excitement is that you develop a wedge between your prospects and your competitors. You could have the same exact product or service as another company (extremely likely in today’s saturated online marketplace), but the right degree of excitement is all it takes to differentiate your business from the others. Generating interest and excitement will make you an orange when all your competitors simply seem like lemons — you’ll get picked every time.
Generate authentic excitement
Your writing needs to create excitement without sounding cheap. The last thing you want to do is sound like an infomercial — it creates doubt and skepticism. Articles create the right type of excitement by demonstrating solid value. Provide people with useful information in an interesting fashion and you set up the perfect mindset for buying.
You need to achieve an optimal balance of excitement and reality — be careful to avoid exaggerated claims. Assume you’re addressing an intelligent audience with the ability to discern realistic claims from miracle cures. Assume that because it’s true!
Take a look at these examples:
“Never suffer from a headache again!” Ridiculous.
“Our business offers a variety of services.” Okay.
“Our business offers a variety of services to help you with your needs.” Better.
“Our budget tools and friendly attitude help you achieve financial freedom.” Best!
Article marketing gives you the opportunity to generate interest and excitement about your offer by providing real-life applications. That’s why the fourth option is best. Don’t just tell people—tell them why and how. This relates to the classic feature and benefit combination. Never leave a feature hanging by itself. Explain what’s in it for your readers.
Quality article writing pairs a feature with a benefit to cement its application. Your prospects want specific questions answered, information that they can use right away, and realistic solutions. Your prospects are guaranteed to get excited by learning about simple solutions they can apply to their daily lives.
Hit your audience’s hot buttons
Your best bet is to forget about all the money you can make and always keep in mind how your products can help others. This will help you maintain the prospect’s perspective, which gives you the keys to their hot buttons. Figure out your target audience’s most frequent problems and worries as well as their aspirations and you’ll set your sales on fire.
Another highly effective way to generate excitement is to make your prospects feel like pioneers. There’s great excitement in feeling like you’re among the first to try something new. Promote the impression, without exaggeration or deception, that they will be part of a new wave of technology, cutting-edge business practices, innovative techniques, breakthrough daily living practices and so on. Make it novel! Make them proud to be early adopters. People want to feel like leaders and you can give that to them.
You can also fall back on the time-tested technique of creating urgency. Creating urgency promotes excitement and catalyzes people into action. Some classic examples would be providing limited-time offers, first-come-first-served offers, and letting them know that supplies are limited. You do need to take some caution with this approach though. For example, if you claim it’s a limited-time offer make sure it is indeed limited! You’re guaranteed to breed skepticism if you continue to extend a limited-time offer.
However, if you haven’t hit a required sales quota and must extend your offer then you need to provide a believable explanation: “We’ve received many messages of heartfelt thanks for our sale price, so we’ve decided to extend our special offer.” Or, simply try hard-line honesty: “We have some more widgets remaining at this low price, so we’ve decided to offer this special offer for an additional week.”
The excitement you create will not only encourage prospects to buy from you every time, it also sets you up for viral marketing. People are always more likely to talk about or refer your business when they’re excited about it!
To your success,
Andrew Rossillo
Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!
