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Excited Prospects Buy Every Time — Learn How to Create that Excitement

Mar 19, 2010
 - by Andrew Rossillo

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Make your prospects more likely to buy with the power of excitement. It’s a simple formula — the more excited someone is about a product ...

How to Write Articles Tailored to Holiday Readers and Increase Holiday Sales

Dec 29, 2009
 - by Carol Palmatier

Christmas is one time of year when companies do not want to skimp on marketing expenses. Article marketing is a fast-growing and wildly popular way to spread the word on products and services. Publication to multiple directories creates a wide reach while targeted categories create depth. Both are equally important to your holiday marketing campaign.

Write Articles that Meet the Needs of Publishers and Your Target Audience

Nov 5, 2009
 - by Mike

Article writing as part of your affiliate product promotion efforts demands you understand the needs of two groups. The first group is the publishers who accept your content for their newsletters and such. The second group is the end-users of your content, your target audience readers. Your articles are doing their job when they meet the requirements of both of these groups.

What do online publishers want from your articles? First, they want articles with a ring of authority ...

7 Types of Articles You Can Write for Varied Content

Oct 11, 2009
 - by Mike

Article writing is a discipline of many facets. Different elements combine to make up a complete and successful piece. These include titles, sub-titles, introductions, body copy, and conclusions. Other elements involve literary, narrative, grammar, spelling and tone concerns.

In addition, under the umbrella "Articles" are the different types of content you can write. When creating content you select an article type based on the message you wish to convey. You also consider the intended audience for your work. The ...

How to Engage Your Audience with Good Articles

Oct 8, 2009
 - by Mike


The key to engaging your audience is keeping your focus. The first thing you want to do when you start a new article is focus on your topic until you have a very specific set of keywords to focus on. By providing the service with keywords and a title for your custom articles, you'll guide the writer on how to effectively engage your audience.

Curiosity Not Only Killed the Cat, It Closed the Sale, Too

Oct 3, 2009
 - by Mike

Whether you're writing articles, web copy, sales pages, emails or anything else, one thing remains constant: if your title or headline fails, everything after it is dead in the water. That's a cold, hard fact in the marketing world.

Think about it. Have you ever seen a hammer drive a nail? Nope, hammers just lay where they were last set down until someone picks them up and puts them to work. Your writing is in the same boat: it ...

Want to Capture Your Target Audience?

Sep 19, 2009
 - by Mike

Most of the time, writing content for the Web is as difficult or easy as we make it. My name is Mike Lawson and I'm a freelance copywriter, editor and publisher on the Web. Content Crooner has been kind enough to invite me here as an occasional guest blogger. I'll share what I know about writing quality content for your internet marketing programs.

Take a look at these 4 article writing tips for highly effective content and ...

Great Ebook on Effective Article Writing for Affiliates

Aug 10, 2009
 - by Carol Palmatier

If you are an affiliate marketer, take 30 minutes and read this valuable ebook. The book is based on an interview with Chris Knight, CEO of EzineArticles.com. When it comes to article writing and content distribution, affiliate marketers get it wrong...a LOT. This book will clearly explain how to get it right. Download now and enjoy.

Writer’s Block? Try a Mind Map!

Aug 5, 2009
 - by Carol Palmatier

A nice blog post from Maria Schneider of Editor Unleashed...offering some great ideas on mind mapping to get your creative writing juices flowing. Mind mapping is a powerful tool. I use it myself all the time, not just for writing but for project planning, site design, even projects around the house. If you want to try a great tool for mind mapping, check out MindMeister.com. Can't live without this.

The Handy Article Writing Checklist

Aug 3, 2009
 - by Carol Palmatier

Looking to be more successful in article marketing and content distribution? It's all about giving publishers what they are looking for. Use this handy article writing checklist to avoid those "article kiling" errors that keep your content from being widely accepted.

Better articles mean better exposure. And wide exposure is the key to successful article marketing!