The latest predictions by Forrester say an 8 percent increase in online sales is expected over the holidays. That's 8 percent increase across the board, not with a specific company. Put your business in front of holiday gift givers.

Discounts and perks always increase online sales. Focusing on special discounts for the holiday season will land you more sales. Discounted pricing and shipping aren't the only perks your customers will expect.

Offering something for nothing is always a ...