So what's a backlink? And why do I care?

In simple terms, "backlinks" are links to your site from other sites all around the Web. When other sites link their pages to yours, you've been backlinked.

You care because backlinks are one of the primary indicators that the search engines use to decide how important your site is.

For example, say you sell deep sea fishing equipment at your online store. And so does your closest competitor, ...