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Whether you own a brick-and-mortar store or run a website in which you will never meet your clients, business is always personal. Submitting articles about your company and services grants people an intimate view into how you can help them. It’s very simple—would you prefer to buy from a company you know more or less about?
Since people are more likely to buy from people they know or through referrals, you need to transcend the stranger threshold. Ultimately, the Web is faceless—avatars are cute and profile photos may show prospects your physical face, but they don’t show the true face of your business. You need to inject a personal touch into your business to increase sales. Article marketing provides a unique platform for establishing sales-inciting intimacy. Automated article distribution insures a steady stream of information and communication between you and your prospects and clients. This enables them to continuously learn more about you and how you can help them with their challenges and dreams.
In order to survive in today’s highly competitive marketplace your business must be three-dimensional. An automated article distribution service creates a three-dimensional environment through the regular provision of useful information and value-based content. It provides you with the opportunity to tell your prospects more about yourself and your employees. Get personal! Tell them your dreams, what you’d like to accomplish…your favorite color. Don’t worry—you can still maintain professionalism while sharing your personal side. These elements work together to put your prospects at ease. It establishes a sense of community and makes them feel connected. This is an ideal sales environment.
Regardless of how motivated you are to make money you should never let the almighty dollar blind you. Treat your prospects like your neighbors, offering help whenever possible. People are more likely to spend money with you when they perceive genuine compassion. As part of that, make an effort to actually get to know your prospects and clients. Take notes! Write birthdays down, take note of what they tell you about their family, record insights to their dreams and other such issues. Reference these notes later to ask them about issues they hold dear—show you care. And how thrilled will prospects be when they see their birthday or their kid’s latest sports accomplishment mentioned in your next article?
Maintaining a personal touch encourages your prospects and clients to confide in you. This helps you better understand their needs, which allows you to provide them with the most appropriate solution possible and achieve increased customer satisfaction. Plus, it promotes a more relaxed business environment which lends itself to you having more fun!
In addition, establishing a personal side to your business is ideal for older generations and Web skeptics. Although trends show more people above the age of 65 are now using computers, they’re still hesitant to submit personal information such as credit card numbers. Similarly, even younger audiences still approach the Web with extreme caution. Unfortunately, this skepticism is all too often justified. There are countless unscrupulous entities online that spawn new scams on a daily basis. Frequently providing people with helpful content legitimizes your company not only by providing useful information, but simply by showing that you’ve made an effort. Online scammers usually come in the form of fly-by-night schemes and rarely ever make a concerted effort to fully disguise their evil. The sheer fact that you’re taking the time to write and distribute helpful articles automatically separates you from black-hatters and con artists—a true credibility booster!
Frequent article distribution prevents clients from experiencing a hollow feeling after their purchase. It’s not uncommon for consumers to feel put off by the usual one-and-done sales method. Instead, maintaining continuous contact and a personal touch with your business will promote greater confidence in their purchase of your product or service. Why should you care after the sale is made? For one, it supports greater customer satisfaction which improves repeat business and client retention. It also makes your clients more likely to refer your business.
To your success,
Andrew Rossillo
Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!
