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Article marketing is at least as crucial a form of Internet advertising as pay-per-click advertising. Many experts contend that it’s even more important than paying for ads. This has increased the demand for original articles. It also begs the question: is article spinning software as effective as creating articles from scratch?

Scores of article writing services have sprung up across the Web in recent years. Article marketing is big business, and entrepreneurs and writers have been able to benefit from this phenomenon.

Software developers have also responded to the increased demand for original articles. Software companies have created article spinning software in order to compete with article writers and creation services.

Article spinning software has been touted as a cheaper way to obtain original works for article marketing. Article spinning software works by taking an original article and then “spinning” it into multiple “original” articles.

Theoretically, a user can take a single article and create dozens of new articles. These “new” articles, the software makers claim, will be approved by content filters which flag duplicate content on the Internet.

Article spinning software varies in price. Programs tend to range from just over 50 dollars to a few hundred. Web business owners who plan to engage in ongoing article marketing campaigns stand to benefit most from article spinning software. However, these programs may not be all they’re cracked up to be.

Here’s how article spinning software works: a user uploads an original article into the program. The program scans the article and isolates words and phrases from the article body.

Next, the program looks for pre-programmed substitutions for those isolated words/phrases. The software removes the isolated words/phrases from the original text. It then replaces them with one of those programmed substitutions.

You can put this into perspective with some simple math. Let’s say an article spinning program isolates ten phrases from an article. For the sake of simplicity, let’s say that the program finds 12 substitutions for each of those ten phrases. This could potentially result in the program generating 1,200 “new” articles from a single article.

If this is true, what article marketer in his right mind would pay a writer for an original article? At least, this is what the companies who produce article spinning software will try to make you believe.

The problem is that most article spinning software programs aren’t as intelligent as their producers claim. When article spinning programs simply substitute new words and phrases for original ones, the result can be disastrous.

Sentence syntax is often disrupted, rendering the new sentence grammatically incorrect. Tense may end up changing from sentence to sentence or even phrase to phrase. The new article comes out sounding like it was written by a child or someone whose first language is something other than English.

Another major drawback is the inability of software to “think” abstractly. Software programs, of course, don’t really think at all. They simply act on the instructions they have been programmed with. Therefore, an article containing abstract concepts can turn out sounding strange at best and unintelligible at worst after spinning.

For example, take this sentence: “Cilantro is the modern equivalent of the parsley garnish. Dishes topped off with a sprig of cilantro are a picture of contemporary culinary class.”

An article spinning program might isolate keywords and create a spin like this: “Cilantro is the new-fangled equal of the parsley decoration. Plates topped off with a sprig of cilantro are a photograph of non-traditional caste.”

Obviously the spun version of the original phrase conveys a meaning that is far different from the original. Not only is the meaning different, it doesn’t even make sense.

In reality, very few (if any) good article spinning programs exist. Buyers frequently end up having to rewrite most of the rewritten works. Instead of becoming simpler, article marketing becomes a bigger headache, especially if the user isn’t much of a writer him/herself.

Besides creating extra work for the user who has to spend hours proofreading and rewriting, poor articles create a poor image. Badly-spun articles which are difficult to understand lead readers to question the professionalism of the business associated with them. It certainly doesn’t inspire consumer confidence.

Hiring a writer or a company that produces original articles saves time for the article marketer. A reputable writing service typically produces high-quality original articles which have not only been professionally written but also professionally edited. Additionally, they will guarantee that an article will not get flagged as duplicate content, something article spinning software can’t do.

An article marketing campaign can only be as effective as its articles are powerful and professional. Article spinning software simply can’t produce the kind of quality articles that a professional writer can.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

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