Crooner lounge

Business Is Always Personal—How to Sell to Strangers

May 3, 2010
 - by Andrew Rossillo

1 Comment

latest by Focus Groups for...

Whether you own a brick-and-mortar store or run a website in which you will never meet your clients, business is always personal. Submitting articles about your company and services grants people an intimate view into how you can help them. It’s very simple—would you prefer to buy from a company you know more or less about? Since people are more likely to buy from people they know or through referrals, you need to transcend the stranger threshold. Ultimately, the Web is ...

Hitting Hot Buttons on the Head Is Key to Selling More

Apr 6, 2010
 - by Andrew Rossillo

Buttons We mean the other kind of buttons! Creative Commons License photo credit: ahisgett
Marketing plans often fall short of their goal because they failed to zero in on their prospects’ hot buttons. Your marketing plan must establish finite targets before you launch your campaign. Get a lock on the factors that trigger emotional responses from your prospects and ...

5 Christmas Article Marketing Myths Dispelled

Dec 20, 2009
 - by Mike

1 Comment

latest by Luigi Fulk

Affiliate marketers may be feeling the crunch as the holiday shopping season shifts into full gear. In just a few weeks, the shopping winds down and the family celebrations of food and drink begin. Many marketers may feel they're too late to secure Christmas sales, especially through an article marketing campaign.

The exact opposite is true, however. It's time to deal with the myths concerning article writing and article marketing during the holiday season. With that in mind, we're ...

Marketing Your Affiliate Program as an Article Marketer

Nov 26, 2009
 - by Mike

1 Comment

latest by google sniper vi...

Affiliate marketing and article marketing have one primary aspect in common: they're both online. They could survive but not thrive without the Internet. Both business and marketing models have been in use for many years.

Early affiliate programs consisted of coupons printed and given to potential customers. The customer made a purchase and used the coupon to receive a small discount. The merchant then paid the affiliate marketer a small amount for each coupon they cashed in each month.

Five Steps to Becoming a Top-Notch Article Marketer

Nov 20, 2009
 - by Mike

You're ready to market your business online. Through research, you now understand that article marketing is an excellent method for doing so. However, you're not sure where to start so you become an article marketer extraordinaire.

The first thing to do is gain a thorough understanding of your role in the article marketing process. Next, gain a through understanding of what constitutes a quality content distribution service. Working together, you both ensure that your article campaigns produce results.

I’m So Totally Blogging This – How to Build Your Personal Brand

Nov 14, 2009
 - by Taylor Vogt

Have you ever read a book more than once? Usually, the second read is just as interesting even though you already know what happens.

One reason for that is because now you know the characters. The first time, the opening chapters may not stick much since you are busy learning their traits. But the second time, you notice things you didn't see before. You make connections.

Blogs are similar. Develop the character, whether fictitious or simply yourself, with ...