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Business Is Always Personal—How to Sell to Strangers

May 3, 2010
 - by Andrew Rossillo

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latest by Focus Groups for...

Whether you own a brick-and-mortar store or run a website in which you will never meet your clients, business is always personal. Submitting articles about your company and services grants people an intimate view into how you can help them. It’s very simple—would you prefer to buy from a company you know more or less about? Since people are more likely to buy from people they know or through referrals, you need to transcend the stranger threshold. Ultimately, the Web is ...

Hitting Hot Buttons on the Head Is Key to Selling More

Apr 6, 2010
 - by Andrew Rossillo

Buttons We mean the other kind of buttons! Creative Commons License photo credit: ahisgett
Marketing plans often fall short of their goal because they failed to zero in on their prospects’ hot buttons. Your marketing plan must establish finite targets before you launch your campaign. Get a lock on the factors that trigger emotional responses from your prospects and ...

Catch a Whale of a Client with More Marketing Lines in the Water

Mar 12, 2010
 - by Andrew Rossillo

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latest by Go Offline to Ge...

Just as it is with a quality financial portfolio, diversity within your marketing plan is ideal. As a classic example of not putting all your eggs in one basket, diversifying your marketing plan protects your business from tanking if one of your main marketing efforts fails. With multiple marketing ...

The Secret to Article Marketing – A Story

Jan 19, 2010
 - by Mike

Once you learn the basics of article marketing, it’s a fast, easy, and effective way to market your business online. As this story illustrates, once you get started, you’ll multiply your traffic and sales easily.

The Salesman’s Step by Step Guide to Article Marketing

Jan 18, 2010
 - by Mike

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latest by The Salesman'...

If you want to drive more traffic and sales to your web sites without selling, then article marketing is the most effective way to do it. Article marketing allows you to give your readers more information about your products or services. This story will help you avoid the traditional pitfalls of article marketing and create an effective marketing strategy for your business.

The Salesman’s Article Marketing Checklist

Jan 17, 2010
 - by Mike

Articles are an effective way for you to sell your products or services because it allows you to show readers how you will solve their problems. You will also receive targeted traffic, which will increase your sales conversion. This checklist will help you craft and submit an article that will get you traffic and sales.

How to Sell Your Products and Services Through Article Marketing

Jan 15, 2010
 - by Mike

If you want to make more money from selling your products and/or services, then article marketing is the way to do it. Article marketing allows you to provide your readers with valuable information. This in turn allows you to show them you have the ability to solve their problems. Solve their problems, and you make the sale.

The Salesman’s Essential Article Marketing FAQ

Jan 14, 2010
 - by Mike

Article marketing is a far more effective way for those in sales to make money. The reason is that you give your readers valuable information without making them feel like they are being sold to. This article will answer your questions about article marketing.