John was a newbie to internet marketing. What’s worse for him is that he was also a broke marketer. Since he has more time than money, John was willing to learn how to do Internet marketing. Once he was making some real money at it, then he decided he would simply outsource his marketing.

When John first started out in internet marketing, he learned how to build simple affiliate web sites. He bought a few domains and some hosting space. He tried search engine optimization, but he found the advice, especially on the forums, to be so conflicting that he finally decided to try something new.

Next John decided that he would try some of the easier “newbie” types of marketing he had heard worked for others. He signed up for several traffic exchanges, as well as several safe lists. Since he didn’t have any money, he decided to at least try the free versions of each before trying something else.

What he learned is that even though these techniques are free, and they could help him build traffic to his sites, they were also very time consuming. John needed to recruit members into his down lines from these sites to help him leverage his traffic building efforts. John didn’t know anyone else in business. Instead, what happened was that he spent hours clicking through others’ sites just to build a few visitors to his own.

About this time one of John’s friends recommend that he try “bum marketing.” Bum marketing is a term coined by internet marketer Travis Sago, and it was supposed to be so easy that even a bum could do it. What bum marketing largely consisted of was writing articles and then submitting them to article directories.

John decided to try writing articles. Although he had taken some English classes in high school and he decided that it was rather fun anyway to write articles. He felt a sense of accomplishment from writing. Although writing articles initially started out being time consuming, John finally wrote enough articles that he learned how to write his articles quickly and created hundreds of articles to drive traffic to his web site.

Although John discovered that writing articles was easier than he thought, he nearly quit using article marketing because it took so long to submit his articles. Finally, he discovered that using an article submission service could help him automate the process of submission, get his articles out to hundreds of article sites very quickly, and all he had to do was copy and paste the article into a form.

What John learned from this experience is that giving his readers useful information would help him drive targeted traffic to his web sites. He didn’t have to become an expert marketer to market his business. The secret to getting the click and succeeding at article marketing was to write as many informative articles as possible and submit them to as many article directories as possible. Ultimately this allowed him to connect with his readers, build credibility and make the sale.

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

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For the marketer who doesn’t want to sell, article marketing is the ideal solution. Article marketing allows you to provide your readers with quality information that helps them decide whether or not you can solve their problems.

Find a way to solve your readers’ problems, and you will make the sale. Not only that, but you will also keep your readers coming back to buy.

Not only does article marketing help you promote your products, it also allows you to add further value to your products or services. The following steps will help you get started in article marketing.

Step 1: Do your research. Find the right keywords to help you market your products.

Choosing the right keywords is important because your want your readers to find you. By correctly choosing your keywords, you will select keywords that help your target market find you.

Your keywords will also help you optimize your web sites for the search engines, as well as drive targeted traffic to your web sites. Don’t neglect this step.

Step 2: Use your research and keywords to formulate an outline for your article.

Use bullet points. Three to five main points is all it takes. Add two sub points to each main point. Once you have an outline, then it’s time to flesh out your article.

Step 3: Flesh out your article. This is where you add additional information. You want to use each sub point to explain each of your main points. Add any additional information you think your reader needs. Just make sure this information is relevant to your topic and keywords.

Step 4: Write your beginning and conclusion. Your beginning needs to summarize what you will talk about in your article. Your conclusion is also a summary. The difference is that in the conclusion you tell your readers what to do next.

Step 5: Write your resource box. For those of you who like to sell, here is your chance. Never sell within your article. An article really isn’t for selling; it’s for giving your readers useful information.

In your resource box thought, you want to give your readers a reason to click through and visit your web site. Offer additional free information. In other words, give your readers an incentive to want to visit your site.

Step 6: Format your article for submission. This is where you create a text file to make it easy to submit your article. Include a summary, your resource box, title, article, etc. Put your elements in the proper order so they are easy to locate.

Most forms are as follows:

Title
Summary
Article
Resource Box
Keywords

Step 7: Submit your articles. You want to choose article directories that get a lot of traffic. The more traffic a site gets, the more opportunities you have to be read. Remember though, you also want to submit to as many article directories as possible to build backlinks and raise your rankings in the search engines.

Article marketing is an effective way to market your business online without selling. You give readers the information they need to make their buying decisions. By giving your readers valuable information, you increase your chances of making the sale.

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

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“Crooner Rocks”

If you are using article marketing to promote your business, you want to make sure you include all of the appropriate elements in your articles. This will increase both your traffic and sales, as well as help you build credibility. Articles will also help you provide valuable information for your readers so they don’t feel they are being sold to.

Use this checklist to make sure you include everything you need to make your articles as effective as possible:

-Research the appropriate keywords for your articles and business.

-Submit to as many article directories as possible. The more article directories you submit to, the more backlinks you will build and you’ll increase your search engine rankings.

Article marketing is easier when marketing your products or services because you don’t really have to do traditional selling. You allow your readers to use your information to help them decide whether or not you can provide the solution to their problems. Solve their problems, and they will buy from you.

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

If you want to learn about selling through article marketing, then this article will help you. Specifically, you’ll learn that the secret is to simply offer your readers valuable and useful information up front, and then send them to your web site for more information.

You’ll also learn that being an expert in your topic will get you more readers. Writing as many articles as possible about your niche will help you increase your readers and make more sales because readers will come to trust you. After you’re done with this article, you should be able to use article marketing to increase both your readership and your chances of making the sale.

Giving useful information is vital to selling through article marketing because you aren’t actually using your article to sell; you are using it to draw readers to your web site. The process is actually two step, like advertising: you offer information to your readers up front. Give them just enough information that they need to click through to your web site to get more information.

In other words, what you are actually doing is a pre sell. You don’t sell within the content of your article; this is the job of your resource box. Your resource box is where you give your readers instructions on what to do next.

The quality of information is also paramount because readers are more likely to click through to your site if they believe you can solve their problems. This increases your chance of making the sale because you are actually getting your readers to visit your site.

Giving your readers a reason to click through is also essential. If you don’t get your readers to click through, then you have wasted your time writing the article in the first place.

The important thing here is to focus on information instead of selling. If readers feel you are selling to them, they will click away and look for someone else to solve their problems. Becoming an expert in your topic will convince your readers that you know what you are talking about, and they are more likely to read your articles.

Becoming an expert in your topic is also vital to selling through article marketing. You want to clearly demonstrate to your readers that you know your topic inside and out. By thoroughly knowing your topic, you make it easy for your readers to see whether or not you have the expertise to solve their problems.

Ultimately this is what readers are concerned with: does your solution solve their problems? If you can show your readers this within the article, then you are more likely to get them to ask for more information, information that should be on your site.

It is not enough to write articles that demonstrate your expertise. You also need to write as many articles as possible. By writing as many articles in your niche as possible, it increases your chances of being perceived as an expert.

You will also increase your chances of connecting with your target audience because web site owners are more likely to publish your articles when they see that you know what you are talking about. The more sites you are published on, the more like your readers are to find you.

Submit to as many directories as possible. The more directories you submit to, the more likely you are to be found. Also, this gives you a greater chance of being syndicated as most web site owners tend to use their favorite directories to find content. Make sure your content is available in as many places as possible.

The more articles you write the more traffic you will drive to your site, and the more likely you are to make your sales. Write articles regularly and keep submitting them to as many directories as possible. Article submission services will help you keep this from becoming too time consuming.

If you really want to sell more of your products and services, providing information through article marketing is one of the best ways to do it. It allows you to connect with your specific market, which is targeted traffic. Article marketing will actually increase your chance of making the sale.

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

Follow Us on Twitter: ContentCrooner

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Regardless of what type of business you are in, and whether you run it online or not, you will need to sell. The problem is that most people online are not interested in being sold to. They are looking for information.

This article will teach you how to make the sale by educating your readers with the essential facts about your business without selling to them. You will learn how to make article marketing an essential part of your business and get sales.

Question #1: Why is article marketing better than selling, especially online?

As I mentioned before, most people aren’t looking to be sold to; they are looking for information. By providing information, you are not only adding value to your products, but you are also offering value to your readers. You are “giving before you get.” This allows you to build credibility with your readers, as well as show them whether or not your will be able to solve their problems.

The traffic that you get to your website will also be more targeted. If you provide just enough information in your articles to get your readers’ attention, they are more likely to click through to your website. Save your sales pitch until the resource box. Then, show your readers how you will help them.

Question #2: How can article marketing help me with the search engines?

First, if you submit to enough article directories and use the article directories to build backlinks, then you will raise your rankings in the search engines. This will also increase your page rank, which will help your search engine rankings. This is also another place for visitors to find you.

Search engines are targeted, and free, traffic. When visitors search for what you have to offer, your articles will help them find you even if your site doesn’t rank well because many article directories rank high in the search engines. The more high traffic high ranking article directories you use, the more credibility you build. It’s like a vote for your site.

The bottom line is that the search engine traffic is targeted and free. Article marketing will help you improve your rankings in the search engines.

Question #3: What is a pre sell and why would I want to use it?

A pre sell is a writing technique that is frequently used to promote affiliate programs. The affiliate offers additional information about the product to convince readers to click through the link and buy the product.

Articles are a great way to pre sell your own products because it allows you to provide additional information for readers. This, in turn, also build credibility for you, as well as value for your products and services.

Question #4: Since I’m not selling directly, how do I get readers to visit my site?

With your article, you only have to provide good information. Offer information that tells readers more about your business and products. Show how you will solve readers problems.

The actual selling takes place in the resource box. The resource box comes at the end of the article. It allows you to tell readers about your business, how to get more information, and how you will solve their problems.

Give your readers a reason to want to click through and visit your site. Frequently, the best way to do this is to offer a free incentive.

Article marketing allows you to offer more information to your readers, pre qualify your traffic so it’s targeted, raise your rankings in the search engines, and get more sales. It’s a way to make the sale without selling.

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”