Content Crooner

Some worry that this will kill article marketing. It’s quite the contrary. This is REFINING article marketing. Writing relevant content is all about intent. If one intends to manipulate search engines when writing an article, that article is no longer useful. Readers can smell the odor of bad intent.

There are countless new marketing tools and online advertising practices that enter the marketplace on an almost daily basis and it can be fairly easy to get sucked in. You must avoid the temptation to try out every single one of these new approaches! You need to build brand loyalty for your company in order to achieve your business—you can’t build a sturdy brand upon a foundation made of different materials. The consistent provision of value and information online is ...

Whether you own a brick-and-mortar store or run a website in which you will never meet your clients, business is always personal. Submitting articles about your company and services grants people an intimate view into how you can help them. It’s very simple—would you prefer to buy from a company you know more or less about? Since people are more likely to buy from people they know or through referrals, you need to transcend the stranger threshold. Ultimately, the Web is ...