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How to Build Brand Loyalty and Own the Marketplace

May 5, 2010
 - by Andrew Rossillo

3 Comments

latest by Thanh Ciervo

There are countless new marketing tools and online advertising practices that enter the marketplace on an almost daily basis and it can be fairly easy to get sucked in. You must avoid the temptation to try out every single one of these new approaches! You need to build brand loyalty for your company in order to achieve your business—you can’t build a sturdy brand upon a foundation made of different materials. The consistent provision of value and information online is ...

Mass Article Submissions: Matches to Gasoline

Apr 28, 2010
 - by Andrew Rossillo

Whether you’re a first-time small-business owner or a seasoned business builder, the first phase of your company going live can be excruciatingly slow. It’s also the period when most businesses fail because they fail to even get off the ground.

Comprehensive Marketing Prepares Your Clients for a Purchase

Apr 23, 2010
 - by Andrew Rossillo

As much as you’d like for your prospects to be born ready to buy your product or service that’s not always the case. Whether it’s a $5 e-book or $5,000 dollar business consultation service, prospects need to be massaged into the right mindset to buy. Where advertising relies on a much ...

Your Prospects Will Buy More Often When They’re Part of a Community

Apr 16, 2010
 - by Andrew Rossillo

Shamrock Fest 2010 Creative Commons License photo credit: brandonwu
Businesses must always be on the lookout for opportunities to create a community for their prospects and current clients. Anything you can do to promote a comprehensive value-based sales environment will significantly improve your chances for success. Online forums create a microcosm of useful information, opportunities to address ...

The Upside to an Effective Article Syndication Strategy

Jan 3, 2010
 - by Mike

For the last several years, the duplicate content penalty has been a buzz word in the SEO community. Some sources condemn it while other sing its praises. Both sides can’t be right, so which one is?

Uh Oh, Someone Is Talking About Us Again…

Oct 21, 2009
 - by Mike

My ears have been burning all morning and now I know why: SEO Tools and Organic SEO

Many thanks, whoever you are.


Mike


"Crooner Rocks"

A Good Explanation of Keywords

Aug 1, 2009
 - by Carol Palmatier

Trying to get a handle on keywords and how they work in your article marketing campaign? Read this article by Damadora Sarma for a good explanation:

Good Keyword Selection Techniques Boost Traffic and Search Engine Rankings!

You've got a website up and going, but you're wondering why you're not getting significant numbers of visitors, nor ranking well on the search engines. One of the main points of reference ...

What’s the Big Deal With Backlinks?

Jul 31, 2009
 - by Carol Palmatier

So what's a backlink? And why do I care?

In simple terms, "backlinks" are links to your site from other sites all around the Web. When other sites link their pages to yours, you've been backlinked.

You care because backlinks are one of the primary indicators that the search engines use to decide how important your site is.

For example, say you sell deep sea fishing equipment at your online store. And so does your closest competitor, ...

Better PageRank = Better SEO Results

Jul 25, 2009
 - by Carol Palmatier

What's the key to ranking in the search engines? It sure seems like it's a moving target.

Ask any "expert" how to get your site ranked well in the search engines, and the answer will change based on the latest trend or theory. Some of the advice is spot on, some is confusing...and some is downright wrong.

So what to do?

To be found on Google and the other major search engines, follow their own advice. The key lies in ...