The Content Crooner Lounge » SEO and SEM

The Best Marketing Isn’t Marketing

Taylor Vogt — Tue, 23 Aug 2011 21:45:50 +0000

Do you like simplicity? One good thing about simplicity is that it's easy. Here's how to easily simplify your business. Stop worrying about marketing. Forget all that smarmy online marketing that is oh so popular. Just say what you mean, keep it simple, and be honest. For example, think about an effective content marketing campaign. In order for your content to be useful, it has to say something meaningful. If it is useful for readers, it'll be loved by search engines. Sometimes, ...

Altruistic Marketing Makes Money

Andrew Rossillo — Fri, 09 Jul 2010 15:17:51 +0000

Regardless of whether it’s for business or personal matters, if you concentrate on giving something for nothing you’ll eventually get everything. Businesses have an outstanding opportunity to bring in new business by providing their prospects with free resources.

Avoid Fluff and Keep it Real with Your Marketing Message for Improved Conversions

Andrew Rossillo — Mon, 28 Jun 2010 15:03:58 +0000

There’s a reason why it’s said that “content is king” and not “content is the court jester”—you must provide value and useful information in your content. Stuff your marketing messages with too much fluff and your prospects will be able to tell the difference.

How to Generate Steady Leads for Record-breaking Sales

Andrew Rossillo — Fri, 25 Jun 2010 15:02:17 +0000

One of the most forbidding challenges for any business is generating steady leads. Without a stead stream of incoming prospects businesses are enslaved to constant marketing, with every unit of effort producing one unit of success; if that.

Let Your Prospects Talk themselves into a Sale with Web-based Chat Rooms

Andrew Rossillo — Wed, 23 Jun 2010 14:57:57 +0000

Chat rooms create instant interactivity on your website. They not only promote an open platform for idea sharing, they also create a sub culture for your business.

Create a Solid Online Identity and Ignite Your Sales

Andrew Rossillo — Fri, 18 Jun 2010 14:52:00 +0000

Your prospects may know what your product or service is, but they won’t buy from you unless you establish a solid online identity. A comprehensive blend of classic and neo marketing tactics, including the latest in social media, creates a solid online identity and an unbreakable brand.

Keep the Knowledge Pool Fresh and Build Your Client Base

Andrew Rossillo — Wed, 16 Jun 2010 14:48:02 +0000

Let’s not forget that one of the premier reasons for the Internet’s birth was information exchange. Keep the dream alive by encouraging idea sharing among your prospects.

Give People the Gift of Social Media, Not the Curse

Andrew Rossillo — Wed, 09 Jun 2010 10:40:53 +0000

photo credit: addhass

We now have more information at our fingertips than ever before. But it’s getting to a point where sifting through it is an almost impossible task. Help people make sense of all the information out there and they’ll thank you with their wallets. An ideal place ...

Build Your Online Credibility and Win More Confident Buyers

Andrew Rossillo — Tue, 25 May 2010 10:16:32 +0000

photo credit: Manel

One of the cornerstones to successful sales is credibility. You can’t build a successful business on top of a foundation that fails to establish your credentials. People not only use the Internet to research the specifics of your product or service, they use it to perform background ...

Promote a Positive Public Image through the Power of Online Marketing

Andrew Rossillo — Mon, 17 May 2010 12:46:05 +0000

photo credit: Bashed

Do you know how the public views your business? Do you know if the public even has the opportunity to form an opinion of your business? While your website may do a great job of talking about your product or service, it usually doesn’t have ...