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The Best Marketing Isn’t Marketing

Aug 23, 2011
 - by Taylor Vogt

1 Comment

latest by Web Design Cumbr...

Do you like simplicity? One good thing about simplicity is that it's easy. Here's how to easily simplify your business. Stop worrying about marketing. Forget all that smarmy online marketing that is oh so popular. Just say what you mean, keep it simple, and be honest. For example, think about an effective content marketing campaign. In order for your content to be useful, it has to say something meaningful. If it is useful for readers, it'll be loved by search engines. Sometimes, ...

Altruistic Marketing Makes Money

Jul 9, 2010
 - by Andrew Rossillo

Regardless of whether it’s for business or personal matters, if you concentrate on giving something for nothing you’ll eventually get everything. Businesses have an outstanding opportunity to bring in new business by providing their prospects with free resources.

Avoid Fluff and Keep it Real with Your Marketing Message for Improved Conversions

Jun 28, 2010
 - by Andrew Rossillo

1 Comment

latest by Wes Lubawy

There’s a reason why it’s said that “content is king” and not “content is the court jester”—you must provide value and useful information in your content. Stuff your marketing messages with too much fluff and your prospects will be able to tell the difference.

How to Generate Steady Leads for Record-breaking Sales

Jun 25, 2010
 - by Andrew Rossillo

One of the most forbidding challenges for any business is generating steady leads. Without a stead stream of incoming prospects businesses are enslaved to constant marketing, with every unit of effort producing one unit of success; if that.

Let Your Prospects Talk themselves into a Sale with Web-based Chat Rooms

Jun 23, 2010
 - by Andrew Rossillo

Chat rooms create instant interactivity on your website. They not only promote an open platform for idea sharing, they also create a sub culture for your business.

Create a Solid Online Identity and Ignite Your Sales

Jun 18, 2010
 - by Andrew Rossillo

Your prospects may know what your product or service is, but they won’t buy from you unless you establish a solid online identity. A comprehensive blend of classic and neo marketing tactics, including the latest in social media, creates a solid online identity and an unbreakable brand.

Keep the Knowledge Pool Fresh and Build Your Client Base

Jun 16, 2010
 - by Andrew Rossillo

Let’s not forget that one of the premier reasons for the Internet’s birth was information exchange. Keep the dream alive by encouraging idea sharing among your prospects.

Give People the Gift of Social Media, Not the Curse

Jun 9, 2010
 - by Andrew Rossillo

Crowd before night time Creative Commons License photo credit: addhass
We now have more information at our fingertips than ever before. But it’s getting to a point where sifting through it is an almost impossible task. Help people make sense of all the information out there and they’ll thank you with their wallets. An ideal place ...

Build Your Online Credibility and Win More Confident Buyers

May 25, 2010
 - by Andrew Rossillo

1 Comment

latest by Avoid Fluff and ...

Campo del al-fil-er Creative Commons License photo credit: Manel
One of the cornerstones to successful sales is credibility. You can’t build a successful business on top of a foundation that fails to establish your credentials. People not only use the Internet to research the specifics of your product or service, they use it to perform background ...

Promote a Positive Public Image through the Power of Online Marketing

May 17, 2010
 - by Andrew Rossillo

7 Comments

latest by Michael Bishop

No need to shout Creative Commons License photo credit: Bashed
Do you know how the public views your business? Do you know if the public even has the opportunity to form an opinion of your business? While your website may do a great job of talking about your product or service, it usually doesn’t have ...