Content Crooner

One of the cornerstones to successful sales is credibility. You can’t build a successful business on top of a foundation that fails to establish your credentials. People not only use the Internet to research the specifics of your product or service, they use it to perform background ...

Want to keep your prospects and clients well informed? While Twitter and other social media outlets are ideal for broaching topics and attracting potential clients with tidbits of useful and entertaining information, they should only be used to lead your prospects to the real information they want. Article submissions are the meat and potatoes to your appetizer of a Twitter tweet.

Social Media as an Accelerant

While Twitter can help your company enjoy massive exposure on the Web, it still only represents ...

Feel like your marketing tires are spinning in the mud? The amount of literature on how to be a good salesperson is so voluminous you might think that it’s nearly impossible to compete with other salespeople who have read all the books and listened to all the ...

Do you know how the public views your business? Do you know if the public even has the opportunity to form an opinion of your business? While your website may do a great job of talking about your product or service, it usually doesn’t have ...

The 9 Words are the 9 secrets of your success – the blueprint that you need to follow to build more rewarding relationships and a more profitable business. Discover them now!

Whether you’re a first-time small-business owner or a seasoned business builder, the first phase of your company going live can be excruciatingly slow. It’s also the period when most businesses fail because they fail to even get off the ground.

As much as you’d like for your prospects to be born ready to buy your product or service that’s not always the case. Whether it’s a $5 e-book or $5,000 dollar business consultation service, prospects need to be massaged into the right mindset to buy. Where advertising relies on a much ...

Businesses must always be on the lookout for opportunities to create a community for their prospects and current clients. Anything you can do to promote a comprehensive value-based sales environment will significantly improve your chances for success. Online forums create a microcosm of useful information, opportunities to address ...

If business was easy then we’d all be rich. Unfortunately, no matter how hard we try to run successful businesses things can go awfully wrong in the blink of an eye. Perhaps one of the computer processors you sell caused thousands of businesses to crash, but it ...

In my last post, I talked about how the thinking of leading companies has shifted from big, infrequent changes to small, quick incremental ones. Now, I will consider how you can apply this outlook in your own business.