Content Crooner

Wait…what? Why would any business be okay with a prospect not being ready to buy? Because a no-risk trial offer has the power to get prospects past their doubts and general propensity to procrastinate. One of the most important goals of marketing is to get your prospects in the door.

Moses was an exceedingly wise man. When he needed to lead a great nation, he went to the Ten Commandments. (Arguably, he had a little help there.) Most people would agree that the Ten Commandments are hard to beat, even sublime. Do you have the equivalent of the Ten Commandments at your company?

The point of having a mobile company is that it stays small. Don’t water down your products with useless features. Have only the features you need, but do them well. Focus on being useful.

In my last post I admonished you to get collaborative. You got excited about being open, trusting, respectful and patient. You are poised to pull your team together like never before to run like a racehorse. But you need a place to run your young thoroughbred. You need a track.

I had a nice chat with the owner of a Napa winery today. For those of you who don’t live in the Napa area, the Napa valley is a beautiful region that hosts one winery after another. They are often beautiful estates that throw gala events a few times a year to announce new vintages. Live music, dancing, gourmet food, and of course fine wines are lavishly served to those fortunate enough to be invited.

There is a major new trend happening and I call it “Open is the New Proprietary”.

It’s time to get used to the way things are: something is the new something else. It’s happening everywhere. In the interconnected world of the web (yes, that is what a web is), the force of this concept is cascading across platforms and technologies.

Hey folks,

It seems the tech team has had a major breakthrough and articles are once again moving through the distribution cycle and going out the door. Amen, huh?

It will take several more days for all the articles in the queue to be distributed but just know, we're moving forward now. You can see the official news release here:

Latest news update on CC site

Until next time,

Mike


"Crooner Rocks"

Hello all,

Another good place besides the blog to get current updates is at our Company News page. These guys work closely with the tech team and know current information before the blog hears about it. In fact, it's where I'll get most of my news from now on.

In the mean time, hang in there. Nothing lasts forever and that includes technical problems.

Regards,

Mike



"Crooner Rocks"

The art and craft of article writing involves the creation of a distinct piece of communication. Through the medium of the article, you hope to make a connection with your reader. You must also make a connection with a publisher. They do the initial work of placing your work in front of interested readers.

Therefore, successful article writers take a two-pronged approach to their craft. They study both what publishers and readers want, and then compose accordingly. This does ...