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The Best Marketing Isn’t Marketing

Aug 23, 2011
 - by Taylor Vogt

1 Comment

latest by Web Design Cumbr...

Do you like simplicity? One good thing about simplicity is that it's easy. Here's how to easily simplify your business. Stop worrying about marketing. Forget all that smarmy online marketing that is oh so popular. Just say what you mean, keep it simple, and be honest. For example, think about an effective content marketing campaign. In order for your content to be useful, it has to say something meaningful. If it is useful for readers, it'll be loved by search engines. Sometimes, ...

Stop Marketing, No One Likes the Sound of Your Voice

Aug 18, 2011
 - by Taylor Vogt

Ok, that was harsh. But seriously, stop talking. Don't talk about how great your company is, don't try and fool Google with junk content, stop trying to "catch" customers. You're playing a fool's game. You're trying to grab fish, and that doesn't work because fish don't want to be caught. You're coming from the mindset that you don't have enough right now, not enough customers, not enough money, you're always short on something. Instead, be a teacher. A teacher doesn't care ...

Why Google’s Algorithm Change Works for the Good Guys

Mar 15, 2011
 - by Taylor Vogt

1 Comment

latest by Kenneth Vogt

Some worry that this will kill article marketing. It’s quite the contrary. This is REFINING article marketing. Writing relevant content is all about intent. If one intends to manipulate search engines when writing an article, that article is no longer useful. Readers can smell the odor of bad intent.

Affinity Marketing Doubles Your Effectiveness for a Fraction of the Effort

Jul 14, 2010
 - by Andrew Rossillo

2 Comments

latest by Taylor Vogt

You don’t have to be in competition with everyone! Instead, build a stronger business by seeking out companies that share a meaningful connection. Essentially, you’ll gain the power of another marketing team, increase your business exposure and broaden your audience.

Go Offline to Get More Business Online

Jul 12, 2010
 - by Andrew Rossillo

There certainly is an excellent variety of online marketing tools that can effectively drive traffic to your website and generate impressive sales. However, the offline world of marketing has almost been completely forgotten about by some companies.

Altruistic Marketing Makes Money

Jul 9, 2010
 - by Andrew Rossillo

Regardless of whether it’s for business or personal matters, if you concentrate on giving something for nothing you’ll eventually get everything. Businesses have an outstanding opportunity to bring in new business by providing their prospects with free resources.

Focus Groups for Sound Financial Decisions

Jul 7, 2010
 - by Andrew Rossillo

Every business owner should be absolutely in love with their product or service. If you don’t have a passion for what you do you’ll surely wind up in an insane asylum from unhappily grinding through all of your work. However, passion for your product can also blind you. A budget-draining pitfall occurs when businesses simply assume their offer is superior and fail to diligently gauge their audience’s response.

Boost Your Net Worth with Networking

Jul 5, 2010
 - by Andrew Rossillo

2 Comments

latest by Taylor Vogt

Whether you are a brick-and-mortar store or work solely on the wonderful world wide web, if you’re not networking then your business is slowly dying. Networking helps keep the blood flowing through your business. Here are a few networking tips for on and off the Internet to generate leads and improve sales—put them into action today!

Follow-up is a Key to Financial Freedom

Jul 2, 2010
 - by Andrew Rossillo

he most challenging part of marketing is to generate the initial lead. You’ll improve efficiency and sales while getting the most out of your budget when you use the power of follow-up to capitalize on your leads.

Not ready to buy? That’s fantastic!

Jun 30, 2010
 - by Andrew Rossillo

Wait…what? Why would any business be okay with a prospect not being ready to buy? Because a no-risk trial offer has the power to get prospects past their doubts and general propensity to procrastinate. One of the most important goals of marketing is to get your prospects in the door.