Content Crooner

Being “reasonable” is being attached to all the reasons of the mind. It actually makes more sense to not be attached to the mind at all.

Google has recently changed its algorithm again. According to the Google blog, this change will bring fresher, more recent search results.

In order to be a clear communicator, you need to bridge the gap between the words you use and what you mean to say.

Some worry that this will kill article marketing. It’s quite the contrary. This is REFINING article marketing. Writing relevant content is all about intent. If one intends to manipulate search engines when writing an article, that article is no longer useful. Readers can smell the odor of bad intent.

Although some have spoken out against it, the dash is a valuable player in punctuation. Using it wisely can strengthen your writing and make it more readable.

The comma has been a cause of disputes and confusion for centuries. Make sure your content is clear and your readers stay with you by wrangling your comma use.

We all need to find balance in our writing – a balance between the words chosen to comprise the text and the words that flow across the page. If you want writing to be useful, and that is the goal for most of us, then words alone are not enough.

Now comes the hard part: taking responsibility for communication on the other side of the barrier. You may be asking yourself (no, not “where is that large automobile”) how on earth is it possible to have any control over what the reader or listener heard or comprehended?

Let’s face it, there are a multitude of folks out there peddling “How to” writing guidance. Some part with the wisdom without expectation of padded coffers, while other supposed word gurus sell their writing knowhow for cold cash. How realistic is all this guidance and miracle-writing advice?

There’s a reason why it’s said that “content is king” and not “content is the court jester”—you must provide value and useful information in your content. Stuff your marketing messages with too much fluff and your prospects will be able to tell the difference.