Archive for the ‘Article Marketing’ Category

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Article Submissions: Twitter on Steroids

Wednesday, May 19th, 2010

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Want to keep your prospects and clients well informed? While Twitter and other social media outlets are ideal for broaching topics and attracting potential clients with tidbits of useful and entertaining information, they should only be used to lead your prospects to the real information they want. Article submissions are the meat and potatoes to your appetizer of a Twitter tweet.

Social Media as an Accelerant

While Twitter can help your company enjoy massive exposure on the Web, it still only represents a slice of the online market. You’ll miss out on plenty of potential customers if you fail to extend your marketing efforts beyond that. Today’s Internet users are more information-hungry than ever before. They’re going online to research your product or service first before they reach for their credit cards. Although Twitter has the power to create initial interest in your offer, it doesn’t quite possess the power to convince them to spend their hard-earned cash.

Use Twitter as the match to ignite your other marketing pieces. Twitter tweets are like headlines to articles. The main point of a headline is to grab someone’s attention and pull them in to read more. Essentially, your tweets are headlines for your other marketing pieces. Social media platforms provide an ideal opportunity to speak with enthusiasm about your product or service. Generate excitement and interest and then direct them to more information or directly to your offer.

Employ Multiple Marketing Techniques

An army doesn’t go into battle with just one type of weapon — they bring an entire arsenal. That’s because you never know for certain exactly what you’ll come up against in the field. The same goes for your marketing. The sheer volume of Internet users dictates that you must combine several marketing tools to ensure you successfully speak to as broad an audience as possible.

And just as each of our troops support the soldiers around them you’ll get the best results when you support each of your marketing pieces — never leave a marketing piece behind. Complement your social media marketing with a solid series of information-based articles. You can actually copy and paste one of your article headlines directly into your Twitter tweet and then simply provide a link back to the whole article. But don’t stop there — you can use Twitter or Google Buzz to tie anyone of your marketing pieces together simply by posting a short, intriguing blurb about one of your pieces and providing the link.

Caveat: There’s a tenuous balance to be achieved here with the number of marketing projects you undertake. Don’t spread yourself too thin in your efforts to appeal to as many people as possible. You’ll run the risk of killing your budget and just might go crazy trying to track all of your marketing projects. Ten units of energy spread out over five projects is much more effective than being spread out over 10 projects.

Shout it from the Virtual Rooftops

Use social media platforms to quickly spread the word about special promotions. Get them fired up about a discount, no-risk trial offer, unique satisfaction guarantee, free gift or anything else that will make it impossible to resist the temptation of clicking through to your main promo and marketing pieces. (Tip: Always double check your URL’s and actually click on them to make sure you’re sending people to the right place.)

And what better place than a social media platform to announce conventions, seminars, informational meetings and other social-business events? Social media tools give you a louder voice to reach a larger audience and invite plenty of prospects to your next function.

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Distribution Service, Article Marketer, Article Marketing, Article Marketing Strategy, Article Marketing Tips, Article Writing, Public Relations, Social Marketing | No Comments »

Promote a Positive Public Image through the Power of Online Marketing

Monday, May 17th, 2010
No need to shout
Creative Commons License photo credit: Bashed

Do you know how the public views your business? Do you know if the public even has the opportunity to form an opinion of your business? While your website may do a great job of talking about your product or service, it usually doesn’t have enough information to truly do your company justice. Plus, there’s a reason why it’s called a “home” page and not a “mobile home” page—it doesn’t go anywhere. You must uphold an active approach to promoting your business image online. You will achieve powerful positioning through aggressive online public relations efforts.

Online Public Relations Provides Perspective

Ultimately, comprehensive PR efforts give your audience a magnifying glass and show them exactly where to look. Remember that no one knows your business better than you do. Your audience needs guidance. Consider an automobile accident site. The closest squad car responds to the emergency call. They observe the scene and create chalk outlines around what they’ve determined to be evidence. The accident reconstruction specialist is then called in to determine the cause of the accident and who was at fault based on the outlined evidence. Your PR responsibilities do not necessitate that you tell your audience the cause of the accident. Instead, provide them with enough evidence so that they can come to their own conclusion. Anything more than that and you’ll toe the line of propaganda. An intelligent audience appreciates the provision of enough information to decide an issue for themselves.

PR Creates a Business-saving Buffer

Even though you abide by the best business ethics and uphold integrity in all of your business endeavors, the occasional mess can still happen. Whether your accountant screwed up the paper work and your business made the news for falling behind on taxes or a customer service rep flew over the cuckoo’s nest and decided to loudly belch into the ear of every customer that called, you never know when you’ll need a PR buffer. Building up a positive company image acts as a shield, defending you against such situations. It won’t make the public completely blind to these negative incidents, but it certainly will afford you a great deal of forgiveness. Just be sure you don’t make yourselves out to be arch angels as you could experience a Tiger-Woods backlash, suffering from even harsher criticism because of the uber squeaky clean image you promoted.

Show Your Face in Forums

While you can set up your own forum and attach it to your website, you can gain some lucrative exposure by creating threads (topics of discussion) on other forums. Provide thought pieces that will encourage interaction and get people talking about the benefits related to your product or service. Be sure to keep these threads general though. You’ll be perceived as a spammer if your piece comes off as an overt sales pitch. Provide a general topic of interest and then include a subtle link back to your website or to an article for additional information—always be on the lookout for opportunities to link back to your business.

Comment on Blogs

Search the Web for blogs that relate to your product or service. Not only will you have the chance to learn some new ways to present information about your business, but you’ll also get the opportunity to comment on blogs. Write a highly relevant paragraph that people will find useful or interesting and then link back to your website.

Mobile Marketing

Thorough article submissions are one of the most mobile forms of online marketing, getting out into every nook and cranny of the Web to spread the word about your business. This exposure enables you to craft a company image of your choice and promote it throughout the online marketplace.

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Marketing, Article Marketing Strategy, Article Marketing Tips, Blogs, Public Relations, SEO and SEM, Social Marketing | 3 Comments »

Article Marketing Automation and Other Tactics to Build Your Ecommerce Business

Friday, May 14th, 2010

Today, running an Ecommerce business involves employing excellent tactics for gaining exposure. Whether you market products or services, you need to let others know you’re doing so. In the competitive cyber landscape, article distribution with article marketing automation and other tactics builds Ecommerce businesses.

Writing articles on topics related to products and services you offer is a quick route to website exposure. In addition, it’s a great way to build credibility as an online businessperson. People tend to buy products and services from those they trust. Your content is a tool for building trust.

Informative pieces that address your niche market’s concerns go a long way to branding you as reputable. Your readers don’t view you as someone just hankering to “make the sale.” They view you as someone truly trying to help them and who is an authority in their field.

The fact that you have quality products and services along with this information is an added bonus. However, they won’t even begin to look at these until they know they can trust you and your recommendations. That’s why excellence as a content producer is of prime importance.

Of course, you have to make sure your writing reaches a significant portion of your target market. You accomplish this through utilizing the resources of a quality content distribution service. The best service offers autopilot distribution through article marketing automation.

First, you input your content once. This is that article set, chock full of information on topics your target market enjoys. You set up when you want these to go out everywhere, to the Web’s top publishers. You set up distribution for weeks, months, and even up to one year in advance.

Your job is complete, at least as it applies to distribution for this campaign. You move on to something else. The quality content distribution service moves on to getting your work “down the road” to publishers with significant readerships. The result is relevant, highly targeted traffic linking back from your pieces to your website.

That’s your distribution tactic in full swing. Here are a few other tactics you can try to build your Ecommerce business:

Write a Detailed Report on a Hot Topic Related to Your Products and Services

Consumers crave rich information on topics that currently hold their interest. Do some market research to find out what your target market is talking about regularly. You can check various social sites to see what the latest buzz is in your niche.

Next, do some research on one of these topics. Dig down deep to secure information that’s not run-of-the-mill. You want to present new information, rich with advice, tips, instruction and more. Organize the research you have collected and get writing.

Offer the finished report free to those who visit your blog or website. Include your links in this report as well, so readers can swing back your way. You build your credibility as an Ecommerce businessperson with useful reports.

Try Video Articles

Why not create visual representations of your best content. It’s a fresh way to gain exposure for your work. Today, people are constantly visiting video sites online, looking for good information. Be part of this trend so you don’t miss new opportunities to build your audience.

Make sure your video content is of good quality. Check out different programs for creating videos. You want clarity of color, excellent contrast, and good audio if your video includes sound. Remember to include that all-important link back to your website in your videos.

Run an Email Campaign

Are you beginning to build a good-sized list of emails from visitors who opted-in to your report? Why not get email campaigns going utilizing that list. It pays to keep in constant communication with those who have an interest in your business.

First, take the time to create quality content that suits the email format. Write an intriguing subject line that encourages opening the email. Provide good information, offers, and more in your email text.

Don’t forget to include one or more “calls to action.” Encourage readers to download something, link to something, request more information or order something. Send out emails regularly, without overdoing it, to keep your business name in their minds.

Utilize article distribution with article marketing automation, as well as the other tactics mentioned above. Plan your marketing program so you devote sufficient time to each tactic.

Make a monthly “to do” list so you stay on track to get these things done efficiently. It’s the way to build your Ecommerce business for sustained growth.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner.

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

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Posted in Article Distribution, Article Marketing, Article Marketing Automation, Article Marketing Strategy, Distribute Your Articles, Quality Article Distribution Service, Submit Articles | 1 Comment »

Answer Their Questions and Get Them to Buy!

Wednesday, May 12th, 2010



otro mapa de tendencias de la wet 2008 / web trend map 2008 informationarchitects.jp
Creative Commons License photo credit: ottonassar

Who wants to buy from someone who assumes they completely understand our needs before we even talk to them? Whether you exercise classic or cutting-edge sales and marketing techniques, you must always listen to your prospects first. Tell someone what they need before they have a chance to actually tell you and you’ll immediately turn them off to the sale. Without face-to-face interaction, online businesses are tasked with the challenge of providing answers without being presumptuous. Employing several different marketing tactics that involve prospect and client research allows you to step up to this challenge.

Blogs Provide a Direct Pulse on Your Prospects

One of the most effective ways of providing answers without sounding presumptuous is to use your audience’s own words. Writing frequent blog posts not only provides your prospects and clients with useful information and entertaining tidbits, it also provides an ideal platform for research. Use your audience’s comments and responses to your blog posts to get a solid bead on what they require for full satisfaction in your product or service. Writing on a variety of topics will help you accomplish an even greater scope of their hot buttons, desires, fears, etc.

Phone Calls Provide Live Research

Have a pen and paper or a blank word processor doc open the next time you get a prospect or client on the phone and take notes! One of the most potent means of making a sale is to make direct references to what they’ve said. Regardless of the topic, you can almost always find a point to argue in someone else’s comments. However, few are bold or humble enough to go back against themselves and argue their own words. Caveat: Avoid any hint of manipulation with this tactic—they’re sure to be angered by having their own words caustically thrown in their face. Simply bring up a direct quote of theirs in a friendly manner as a way to help clarify the issue at hand.

Nothing is too insignificant to take note of! From recording how many children they have to who their favorite sports team is, you’ll eventually collect enough info points to paint a comprehensive picture of who your prospect/client really is and what they need or desire from a product or service. Plus, taking notes helps you maintain a human side to your business, and people always prefer to buy from someone who demonstrates compassion and thoughtfulness.

Save all of your notes to refer to throughout your business relationship. This will help you best serve that particular person as well as help you compare your notes for other people and eventually highlight money making trends.

Profitable Polling

Take a more direct approach and attach a poll to your website. You can actually find a number of free polling applications that require little effort to integrate them within your site. These polls give you complete liberty in the questions you ask, allowing you to garner highly useful feedback. And don’t be afraid to have fun with these, too. Ask the occasional silly question to show people you have a sense of humor and that you’re not just mining for information all the time.

E-mail Management

Have your customer service reps monitor certain issues and hot buttons that frequently pop up and record them in an ongoing spreadsheet. You can also use keyword filtering to uncover important trends within your customer e-mails.

Articles Are the Collective Cherry on Top

You can top all of this off by writing a series of ongoing articles that address all the important issues and trends you discovered throughout your prospect and client research. This highly targeted and efficient approach will continuously boost your sales.

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Marketing, Article Marketing Strategy, Article Marketing Tips, Email Marketing, Social Marketing | No Comments »

How to Make Viral Marketing Work for Your Business

Monday, May 10th, 2010

Creative Commons License photo credit: llamnudds

One of the most potent forms of marketing today is viral marketing. Viral marketing is the build up of potential energy through one or more channels which then converts into kinetic energy. Once that conversion takes place your marketing uses that energy to spread rampantly throughout the Web. How do you promote that potential energy? Create interest!

Creating buzz about your product, service or industry will boost your business. Business article marketing provides topics of interest that will cause people to talk about your business—one reader tells their friend, their friend tells a few people…and you’ve turned one article into a perpetual-motion marketing machine.

Although this type of marketing may not sound healthy, it’s actually one of the best things that can happen to your business. Word-of-mouth (WOM) marketing is one of the most common types of viral marketing and is a bootstrapped-budget’s best friend—today’s social media tools deliver an online version of WOM marketing. And you have the opportunity to create a super virus by combining multiple marketing techniques. Bolster your WOM marketing with regular article submissions. Whereas WOM may tend to rally around exaggerations or inflated retellings, articles act as the wiser older brother and anchor these excited claims. Articles can be forwarded on, linked back to, or directly copied and pasted to friends and associates while fully maintaining the potency of their original message.

Your business will enjoy mass exposure by providing valuable content through articles. Give people a reason to share your material with others—it’s got to be interesting and full of value! Give people plenty of reasons to pass on your articles and you will create a self-replicating viral process. Build brand awareness and increase sales through the same process.

It’s got to be entertaining! We’re not suggesting that your piece should have your audience rolling with laughter or excitedly clapping their hands at its conclusion. However, it does need to worded in a manner that encourages readers to talk to others about it (You know, just as you’ll do with this article…hint, hint, wink, wink.). For example, let’s compare articles A and B. Assume both articles cover the same exact points. However, article A reads like someone got their VCR instructions mixed up with their article submission, and article B creates a structured story that has you eager to progress from one paragraph to the next. Which one are you more inclined to talk about with your friends and associates? Article B wins every time here.

An important caveat to note is that there is a careful balance of entertainment and information to be attained. As many benefits as an entertaining article has, if you fail to include enough useful information your piece will seem fluffier than your neighbor’s cat. Professional article writing will help you avoid this potential pitfall and get the most out of your marketing efforts. Never take your readers’ intelligence for granted! Treat them like a simpleton who’s unable to recognize pure fluff and your business will suffer from negative viral marketing—the cousin of business death.

As part of your viral marketing plan you must also pair your articles with the power of social media. Social media is built on the premise of networking, making this a completely natural environment for people to share your useful and interesting articles. Your goal is to target audiences with high social networking potential (SNP) to achieve the highest probability of article sharing. Plug-ins such as “Tweet This Article” buttons for Twitter make it incredibly convenient for people to share your articles.

Check back often for more blogs on making the most of social media and you will monetize this relatively untamed beast.

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Marketing Strategy, Article Marketing Tips, Article Writing, Publishing Articles, Quality Content Writing, Social Marketing | 2 Comments »

Article Distribution Using Article Marketing Automation

Friday, May 7th, 2010

It’s a competitive online business environment out there. Being an affiliate marketer, you need to use the quality resources available to build income streams.

Article distribution using article marketing automation is one of several resources for building your business. Used in tandem with other resources, it can help you grow your income faster.

The following are five ways to help you promote your affiliate products and affiliate programs. Set aside time each week to engage in at least one of these activities. Try them and develop processes suited to your working style so you benefit from these initiatives.

Here they are:

Article Marketing

This involves you being a consistent content producer. You write articles loaded with useful advice, tips, instruction, and plain old good information for your audience.

You use a quality content distribution service to get your work to market. They distribute your writing throughout cyberspace.

An excellent service provides article marketing automation. What is this exactly? This is you scheduling the distribution of your writing ahead of time. You submit your writing once and schedule when they go out, up to a year in advance.

Then you go your merry way onto other affiliate marketing work. Distribution happens automatically, on autopilot, when you’re not even thinking about it. This simplifies marketing and is a perfect example of excellent time management.

Viral Marketing

Viral marketing is a way to build your affiliate income. It involves using existing social and other platforms to get the message out about your business.

Therefore, your links spread around the Internet. This is akin to getting extensive link exposure when you distribute your articles.

Viral marketing can involve sending out your eBook, brandable software, video clips, images, text messages, emails and such. The viral aspect comes from the spreading of your information. This can happen fast.

Consider an email, video, or text message you send with your link. Many people you send it to may forward it on to others. These people can then forward it on as well. That can add up to significant link distribution.

Guerilla Marketing

Guerilla marketing is a non-traditional way of promoting yourself. It involves creative marketing and requires an investment of time, energy, and imagination. Again, it’s the same as your quality content writing, which requires the same effort.

Guerilla marketing could involve you doing something as drastic as standing on a street corner in a “guerilla suit.” You have, in your hands, a host of product samples you’re giving out.

You’re attracting attention to yourself and your affiliate products. The point is, you’re engaging in an unconventional form of product promotion.

You can do guerilla marketing digitally as well. You send out unique, even wacky advertisements, ads, videos and such that startle.

The shock value provokes a reaction from your potential customers. Just go about it in a dignified, un-crass way so you don’t alienate your target market.

In Person Marketing

Talking, in person, to someone is still a great way to build your business. Take every opportunity to talk up your business, when and where appropriate. Someone you meet may need exactly what you’re promoting. They won’t know about it unless you tell them.

Consider numerous business events in your city or town. Your local business association may have various networking events throughout the year. Check a few out and talk about your business.

Meet up with others who work to promote various affiliate programs. Share tips and experiences. Let them know what you promote and you may secure a new downline member.

Blog Writing

Blog writing is a great way to keep your niche market current on your business. Blogs allow you to post information quickly. You can do this daily, even multiple times in a day. Provide useful information, of the quality you submit to an article submission service, and you build a following.

When you post on your blog, provide links to your affiliate parent’s site. Provide links back to your own website, where you can engage your readers further. You can offer product suggestions on your blog, as well as reviews.

You can then elaborate more on your website once people link back to it. You can offer product suggestions or additional helpful resources to your readers.

Explore the options available to you for building your affiliate business. Get writing and get that content ready for running multiple campaigns.

In addition, try other methods for building your business, in concert with article distribution using article marketing automation. Together, they generate that relevant traffic to your website that converts to customers.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner.

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

Tags: ,
Posted in Article Distribution, Article Distribution Service, Article Marketing, Article Marketing Automation, Article Marketing Strategy, Article Submission Service, Blogs, Distribute Your Articles, Quality Article Distribution Service, Submit Articles | No Comments »

How to Build Brand Loyalty and Own the Marketplace

Wednesday, May 5th, 2010

There are countless new marketing tools and online advertising practices that enter the marketplace on an almost daily basis and it can be fairly easy to get sucked in. You must avoid the temptation to try out every single one of these new approaches! You need to build brand loyalty for your company in order to achieve your business—you can’t build a sturdy brand upon a foundation made of different materials. The consistent provision of value and information online is one of the simplest, yet most effective ways of building an unbreakable brand. Have you ever liked the taste of something but didn’t like the consistency? The same can happen with your business marketing—maintain a consistent marketing message at all times!

Keep your marketing simple and hand pick just a few different marketing tactics to get you started. Once you get some killer ROI coming in, then you can reinvest some cash into your company and wave your magic marketing wand in a few other areas. Stay organized and you will stay within your budget. A chicken with its head cut off looks silly on a farm and in the marketplace—maintain composure through a highly targeted and efficient marketplace. Get back to basics and keep your head with two simple marketing techniques: article marketing and online forums.

Online Forums Make Credit-card Bearing Friends

By creating an online forum for your business you will achieve greater control over your marketing message. Your forum will eventually build up to a microcosm of valuable information for prospects and monitored feedback, questions and comments from your visitors. This controlled environment allows you to maintain consistent communication which builds a sturdy brand. You’ll also increase your exposure as any type of open information and idea exchange enjoys a higher propensity to be talked about and shared with outsiders, bringing more people into your inner circle.

Now, we’re not suggesting that you take on a massive propaganda campaign and dupe your prospects. Just give them enough information and value points to answer their questions and even entertain them—show them where the water is and they’ll soon be lapping it up. (Check back later for details on how to set up an online forum for your business.)

Article Marketing Leads to Lucrative Business Loyalty

Regular article submissions allow you to stay connected with your current client base and build brand loyalty. As soon as you let your guard down you’re susceptible to other companies swooping in with a value-added wedge and taking your clients. A consistent marketing message creates confidence in your prospects. As an example, consider listening to two public speakers. The first speaker constantly shuffles their notes, groping for the next point to address throughout their speech. The second speaker maintains an even flow throughout their entire speech. Which one do you give greater credence to? The same goes for your target audience—they’ll give their credit card number to the company with consistent flow over the note-shuffling guy every time. Consistent content is the king of kings!

Don’t Just Make Money, Save Money

It can be extremely exciting thinking of how much revenue you can bring in with all the latest marketing tools, but it can also be quite dangerous for your budget! By pulling back on the reins, limiting the quantity of marketing avenues you travel down, and establishing solid consistency with your business, you will avoid going broke. It will help you get the most out of your budget since you’ll be building off of your previous efforts instead of essentially starting over again each time you take on a new marketing venture.

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Marketing, Article Marketing Tips, Article Writing, SEO and SEM, Social Marketing | 2 Comments »

Business Is Always Personal—How to Sell to Strangers

Monday, May 3rd, 2010

Whether you own a brick-and-mortar store or run a website in which you will never meet your clients, business is always personal. Submitting articles about your company and services grants people an intimate view into how you can help them. It’s very simple—would you prefer to buy from a company you know more or less about?

Since people are more likely to buy from people they know or through referrals, you need to transcend the stranger threshold. Ultimately, the Web is faceless—avatars are cute and profile photos may show prospects your physical face, but they don’t show the true face of your business. You need to inject a personal touch into your business to increase sales. Article marketing provides a unique platform for establishing sales-inciting intimacy. Automated article distribution insures a steady stream of information and communication between you and your prospects and clients. This enables them to continuously learn more about you and how you can help them with their challenges and dreams.

In order to survive in today’s highly competitive marketplace your business must be three-dimensional. An automated article distribution service creates a three-dimensional environment through the regular provision of useful information and value-based content. It provides you with the opportunity to tell your prospects more about yourself and your employees. Get personal! Tell them your dreams, what you’d like to accomplish…your favorite color. Don’t worry—you can still maintain professionalism while sharing your personal side. These elements work together to put your prospects at ease. It establishes a sense of community and makes them feel connected. This is an ideal sales environment.

Regardless of how motivated you are to make money you should never let the almighty dollar blind you. Treat your prospects like your neighbors, offering help whenever possible. People are more likely to spend money with you when they perceive genuine compassion. As part of that, make an effort to actually get to know your prospects and clients. Take notes! Write birthdays down, take note of what they tell you about their family, record insights to their dreams and other such issues. Reference these notes later to ask them about issues they hold dear—show you care. And how thrilled will prospects be when they see their birthday or their kid’s latest sports accomplishment mentioned in your next article?

Maintaining a personal touch encourages your prospects and clients to confide in you. This helps you better understand their needs, which allows you to provide them with the most appropriate solution possible and achieve increased customer satisfaction. Plus, it promotes a more relaxed business environment which lends itself to you having more fun!

In addition, establishing a personal side to your business is ideal for older generations and Web skeptics. Although trends show more people above the age of 65 are now using computers, they’re still hesitant to submit personal information such as credit card numbers. Similarly, even younger audiences still approach the Web with extreme caution. Unfortunately, this skepticism is all too often justified. There are countless unscrupulous entities online that spawn new scams on a daily basis. Frequently providing people with helpful content legitimizes your company not only by providing useful information, but simply by showing that you’ve made an effort. Online scammers usually come in the form of fly-by-night schemes and rarely ever make a concerted effort to fully disguise their evil. The sheer fact that you’re taking the time to write and distribute helpful articles automatically separates you from black-hatters and con artists—a true credibility booster!

Frequent article distribution prevents clients from experiencing a hollow feeling after their purchase. It’s not uncommon for consumers to feel put off by the usual one-and-done sales method. Instead, maintaining continuous contact and a personal touch with your business will promote greater confidence in their purchase of your product or service. Why should you care after the sale is made? For one, it supports greater customer satisfaction which improves repeat business and client retention. It also makes your clients more likely to refer your business.

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Distribution, Article Distribution Service, Article Marketing, Article Marketing Automation, Article Marketing Strategy, Article Marketing Tips, Article Writing Tips | 1 Comment »

Article Marketing Automation and 6 Other Features of a Quality Content Distribution Service

Friday, April 30th, 2010

As an affiliate marketer engaged in various affiliate programs, getting exposure for your business is crucial. A host of marketing initiatives exists that you can undertake to build your business. Article marketing is one of them. It’s an affordable way to gain link exposure, with article distribution using article marketing automation a major element.

Of course, other major elements make up this kind of marketing as well. All together, they work to ensure you receive maximum exposure for your writing. That leads to relevant backlinks to your website where you promote affiliate products.

The following are seven features of a good service:

1. Have a Huge List of Quality Publishers

A quality content distribution service works to secure and maintain a large list of good publishers. They align themselves with publishers across all disciplines. In this way, they present choice to you.

As a content producer, you write on a variety of topics. Each topic relates to a specific affiliate product you promote. Therefore, you need the availability of many publishers of diverse niches. You submit your work on a regular basis and get useful information to readers of those publications. This builds your reputation as someone knowledgeable in a certain field.

2. Offer Writing Resources

Whether you’re new to content producing, or experienced, it’s nice to have resources that help your writing. A good article submission site offers a best practices guide to their membership. This guide sets forth the style, format and other requirements of the Web’s top publishers. Following the tips in this guide expedites the publishing of your work.

A quality service also provides live editors who go over your pieces. Experienced in the article marketing discipline, they give expert advice on how to make your writing better.

3. Charge One Upfront Fee, Once, in a Subscription Period

A premier service doesn’t charge you per submission. They have a monthly, yearly, or lifetime membership plan. They tell you upfront exactly what they charge you for each. They don’t tack on additional fees; they don’t surprise you with other ‘administration’ fees and the like. You pay once and then don’t pay again until it’s time to renew.

4. Allow You Endless Submissions in a Subscription Period

A quality content distribution service encourages productivity. They charge the aforementioned one time fee for a subscription period and allow unlimited submissions. They don’t cap how many pieces you can submit.

Unlimited submissions are conducive to running multiple campaigns. That truly is a way to garner exposure for your business. Unlimited submissions are also conducive to staying within your affiliate marketing budget. The more you write and submit, the less it costs per submission to get your links coursing around the Web.

5. Helps You Utilize Social Media

The new social media sites are all the rage today. Love them or hate them, you probably need to use some of them to promote your business. Upon distribution of your writing, a quality service allows you to promote it through your social networking accounts.

They facilitate this via the user-friendly links they provide from your author account. Therefore, you instantly update others that you have a new piece published on a certain topic. That drives traffic to your article and subsequently from it to your website.

6. Offer Detailed Distribution and Exposure Reports

You need to know if your writing is paying off for you. Distribution and exposure reports let you know who is publishing what, concerning your work. You soon learn what’s resonating with publishers and readers.

Knowing what topics publishers and readers like helps you focus your efforts for your next campaign. Unpopular article topics mean focusing in another direction for your next efforts. These reports help you fine-tune your writing for success.

7. Offer Automation for “Always Happening” Distribution

A quality content distribution service encourages affiliate marketers to streamline their businesses. They enable them to go on autopilot through scheduling distribution of their work ahead of time. A writer can schedule distribution for up to one year in advance.

This makes running a business more efficient. Not having to schedule time each week for distribution activities means more time for other marketing. Time to engage in a variety of marketing activities means more chances to build multiple streams of affiliate income.

Explore what article marketing can do for you as a promoter of affiliate programs. Look for a service that offers article distribution using article marketing automation. Make sure they offer the other features as well. Then get to work using those features to build good income streams for years to come.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner.

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Posted in Article Distribution, Article Distribution Service, Article Marketing, Article Marketing Automation, Article Marketing Strategy, Article Marketing Tips, Article Submission Service, Distribute Your Articles, Quality Article Distribution Service, Submit Articles | No Comments »

Mass Article Submissions: Matches to Gasoline

Wednesday, April 28th, 2010
fireball pretty
Creative Commons License photo credit: Focal Intent

Whether you’re a first-time small-business owner or a seasoned business builder, the first phase of your company going live can be excruciatingly slow. It’s also the period when most businesses fail because they fail to even get off the ground.

Unfortunately, your website isn’t a magic wand and it won’t automatically pull people in from the Web. Fortunately, mass article submissions ignite your marketing, garnering mass exposure for your business like matches to gasoline.

The Long Forgotten Press Release

It seems as though all the wonderful new widgets online have caused people to forget about how powerful a simple press release is. There are plenty of free or highly cost-effective press release submission services that make it easy to introduce your new business to the masses with a press-release blast.

  • Be sure to write a press release for each new product or service or innovation relating to your company.
    • “We were alarmed when we learned about the quantity of pesticides in food, so we developed a new all-organic…”
    • “We decided that it just wasn’t enough to donate to green-practices organizations, so we now use completely biodegradable packaging peanuts…”
  • Your press release must focus on how you can help others or discuss useful or interesting information. Strictly pitch your business and you’ll fail to get your press release published.

Writing a press release will also help you garner some local exposure. Especially in a down market, newspapers are extra excited to include news of local growth. You stand a great chance of getting your press release published in a local paper as they’ll want to show positive trends in the community.

  • Even if you’re strictly an online company people still take interest in success stories that originate from their local area.

Give People a Reason to Talk about Your Business

Unless you’ve discovered a way to teach your cat how to clean your house or a legal way to never do taxes again, you’re going to need to provide people with solid reasons to get excited about your product or service. Although your website provides an excellent starting point for generating this interesting material, your site visitors will soon feel like rats in a maze trying to sift through the seemingly endless material you’ve provided there. Keep your website clean, simple, and easily navigable. Write a series of articles to spread out your interest points, preventing any type of overwhelm for your audience.

Contributing regular article submissions grants you countless opportunities to pique your audience’s interest. Since your product probably doesn’t involve a house-cleaning cat you may need to address secondary issues that relate to your offer to generate genuine excitement. For example, let’s say you sell toasters…yaaaawn. However, you can manufacture some interest by discussing topics such as the invention of the first toaster, how heating coils work, how efficient toasters can actually reduce your utility bills and so on.

  • Create a spider diagram to help you get started. Place your product in the middle bubble and then draw lines outward from that bubble, drawing up possible points of interest that directly or indirectly relate to your product or service.

Get ‘em Gossiping

Complement your article submissions with the use of social media tools such as Twitter and Google Buzz. People love off-topic and zany conversations, and you can easily get people to talk about your product when you provide a unique backdrop. Transplant your offer into an unusual setting and you’ll get people tweeting and buzzing in no time. The best part is that they won’t even realize they’re helping to promote your product through viral marketing.

  • “What’s the weirdest use you’ve ever heard of for a toaster?”
  • “Has anyone ever heard of a toaster robot?”
  • “Favorite toaster recipes?”

While the third topic isn’t as zany, it still involves something that 99.9% of the world can relate to, the love of food, and therefore encourages interaction. The point is to step outside the ring of conversation that usually envelopes your product or service to stir up online communication.

The Missing Link

When possible, make sure all of your marketing pieces link back to your website!

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Marketing, Article Marketing Strategy, Article Marketing Tips, Article Writing, Article Writing Tips, Content Crooner, Content Distribution, Public Relations, SEO and SEM, Social Marketing, Submit Articles | No Comments »

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