Content Crooner

Relying solely on first person or “I” in article writing is equivalent to writing a monologue or having a conversation alone while staring into a mirror. It may work if you are reciting Hamlet. However, it is not so effective if you are trying to sway customers to enter your virtual or actual business door. Although direct voice or the “you” is more palatable in this type of writing, it is easy to turn the tone from modest to condescending if you are not careful.

My third grade teacher Mrs. See, bless her heart, did not like “me.” Of course, she did not like “you” either. I was never sure exactly why. Of course, I was just a wee lad who was more interested in kickball than penmanship and grammar.

When writing, think of yourself in a foreign country. Pare your thoughts down to the essentials of communication, and make each word count.

If you write it, will anybody read it – in Hollywood or Des Moines, in Torreon or Denver, or anywhere?

Getting to the down and dirty details, both in the preparing to write and the actually writing, requires practice. Do not expect miracles overnight, but stick with it and you will eventually begin to see results– maybe only a glimmer of success at first, but results nonetheless. It just takes practice.

Writing without preparation is a frustrating and futile proposition. It clogs the whole process; makes you think too much. Thinking too much leads inevitably to discursive mental detours…sounds like the textbook definition of writer’s block.

Let’s face it, there are a multitude of folks out there peddling “How to” writing guidance. Some part with the wisdom without expectation of padded coffers, while other supposed word gurus sell their writing knowhow for cold cash. How realistic is all this guidance and miracle-writing advice?

Writing is hard. Accept it. Lean into it.

There certainly is an excellent variety of online marketing tools that can effectively drive traffic to your website and generate impressive sales. However, the offline world of marketing has almost been completely forgotten about by some companies.

Regardless of whether it’s for business or personal matters, if you concentrate on giving something for nothing you’ll eventually get everything. Businesses have an outstanding opportunity to bring in new business by providing their prospects with free resources.