Content Crooner

Problems aren’t big and they aren’t bad. The effects of a problem once you give your control to it make it seem huge, but it’s still just one small thing: you gave away control.

Although some have spoken out against it, the dash is a valuable player in punctuation. Using it wisely can strengthen your writing and make it more readable.

The comma has been a cause of disputes and confusion for centuries. Make sure your content is clear and your readers stay with you by wrangling your comma use.

We all need to find balance in our writing – a balance between the words chosen to comprise the text and the words that flow across the page. If you want writing to be useful, and that is the goal for most of us, then words alone are not enough.

Now comes the hard part: taking responsibility for communication on the other side of the barrier. You may be asking yourself (no, not “where is that large automobile”) how on earth is it possible to have any control over what the reader or listener heard or comprehended?

When writing, think of yourself in a foreign country. Pare your thoughts down to the essentials of communication, and make each word count.

Getting to the down and dirty details, both in the preparing to write and the actually writing, requires practice. Do not expect miracles overnight, but stick with it and you will eventually begin to see results– maybe only a glimmer of success at first, but results nonetheless. It just takes practice.

Writing without preparation is a frustrating and futile proposition. It clogs the whole process; makes you think too much. Thinking too much leads inevitably to discursive mental detours…sounds like the textbook definition of writer’s block.

Let’s face it, there are a multitude of folks out there peddling “How to” writing guidance. Some part with the wisdom without expectation of padded coffers, while other supposed word gurus sell their writing knowhow for cold cash. How realistic is all this guidance and miracle-writing advice?

Wait…what? Why would any business be okay with a prospect not being ready to buy? Because a no-risk trial offer has the power to get prospects past their doubts and general propensity to procrastinate. One of the most important goals of marketing is to get your prospects in the door.