Content Crooner

Problems aren’t big and they aren’t bad. The effects of a problem once you give your control to it make it seem huge, but it’s still just one small thing: you gave away control.

The point is, honesty and integrity are the two biggest allies your business has. So why would you say you wrote an article when you didn’t?

Although some have spoken out against it, the dash is a valuable player in punctuation. Using it wisely can strengthen your writing and make it more readable.

The comma has been a cause of disputes and confusion for centuries. Make sure your content is clear and your readers stay with you by wrangling your comma use.

We all need to find balance in our writing – a balance between the words chosen to comprise the text and the words that flow across the page. If you want writing to be useful, and that is the goal for most of us, then words alone are not enough.

We usually perceive a communication as a ping-pong match of back and forth banter. You make a statement to which another person poses a question and eventually each party comes to an understanding of what the other person is trying to say. Most of the time, however, the other party is not on the other side of the table ready to ask for clarification at the first sign of confusion.

Fight the clutter and simplify your writing space. The clarity that follows might surprise you.

Relying solely on first person or “I” in article writing is equivalent to writing a monologue or having a conversation alone while staring into a mirror. It may work if you are reciting Hamlet. However, it is not so effective if you are trying to sway customers to enter your virtual or actual business door. Although direct voice or the “you” is more palatable in this type of writing, it is easy to turn the tone from modest to condescending if you are not careful.

My third grade teacher Mrs. See, bless her heart, did not like “me.” Of course, she did not like “you” either. I was never sure exactly why. Of course, I was just a wee lad who was more interested in kickball than penmanship and grammar.

When writing, think of yourself in a foreign country. Pare your thoughts down to the essentials of communication, and make each word count.