Archive for the ‘Article Marketing’ Category

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Go Offline to Get More Business Online

Monday, July 12th, 2010

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the fisherman
Creative Commons License photo credit: raggio(ALL4HIM)productions

There certainly is an excellent variety of online marketing tools that can effectively drive traffic to your website and generate impressive sales. However, the offline world of marketing has almost been completely forgotten about by some companies. Even companies that conduct 100 percent of their business online can still greatly profit from incorporating offline methods in their business marketing campaign. Remember when we told you how putting more marketing lines in the water will help you catch a whale of a client? Employing the power of both offline and online marketing methods will sweeten your arsenal, giving you the fire power you need to blow the competition out of the water.

Build a Sales-boosting Bunker

Combining offline and online marketing will establish a lucrative symbiosis within your marketing—where all your marketing pieces strengthen each other (as opposed to marketing parasitism where one marketing piece simply feeds off the results created by your other marketing pieces).

You will create the most solid marketing campaign if you continuously execute a campaign that ties all of your marketing together. For example, if you’ve created a landing page for a specific product promotion, you can complement this by sending out mailers to your target audience, directing them to visit the landing page online. This combination of marketing can actually be really fun as it adopts the aura of a chess game, putting multiple elements into play through strategic maneuvers.

Sales-generating Seminars

Go public for increased exposure: Informational seminars put another marketing line in the water to attract big fish to your online efforts. Offer a free seminar that will help prospects build their businesses, live healthier lives, have more fun—the possibilities are endless. Just make sure to maintain an information-based approach and keep the sales speak out of it. Presenting a helpful seminar is sure to set you up as an authority!

This is also one of the best ways to simultaneously generate a large group of leads. Presenting a free seminar will make it obvious that your business is the real deal, so you won’t even have to actively pitch your actual business here. Make it very clear as to how they can get more information about your product or service (post your website URL everywhere throughout the room), and then let them come to you. And even if they don’t contact you, you now have their contact information from the seminar and can start email marketing to them or put them into your drip campaign. An easy way to get their contact information is to explain that you need it in order to send them the details about the seminar, such as time and place. Multiply the number in attendance by offering a free gift to anyone who brings 10 friends with them. (Use a simple three-step form: 1) Name, 2) e-mail and 3) Referred By.)

As if these reasons weren’t solid enough, you may also consider hosting a seminar in a vacation destination and writing it off as business expense…did we just write that?

Reduce, Reuse, Recycle Your Marketing

While it’s always a good idea to be as efficient as possible with your budget, reusing your marketing pieces in the wrong places could end up doing more harm than good. For example, many companies are unfamiliar with the issue of duplicate content on the Web (also referred to as dupe content by extra cool Web techies). Repeatedly posting the same content within your website or across platforms such as on your blogs could end up penalizing you in the search engines. Search engines pick this up as either a form of keyword stuffing or a fraudulent business plagiarizing other people’s content. (Use a professional article distribution service to submit mass articles in a search-engine-friendly manner.)

The good news is that you can reuse your current online articles as much as you would like offline. For example, you can print your online articles and send them out in direct response mailers to your leads. Providing helpful information in your mailers adds a great deal of value and helps establish why your business is the clear choice. Plus, adding an information-based piece in any marketing you do helps soften your sales approach, making it much more attractive than a standalone promotion. Due to a daily bombardment of advertising, people are naturally skeptical about these standalone promotions. When you provide something for free that people can use to make their lives better they’re much likelier to let their guard down and actively consider your offer.

To your success,
Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Distribution Service, Article Marketing, Business Tips, Distribute Your Articles, Offline Marketing, Online Marketing, Publishing Articles, Quality Article Distribution Service, Submit Articles | No Comments »

Altruistic Marketing Makes Money

Friday, July 9th, 2010
free 'sweet' hugs
Creative Commons License photo credit: kalandrakas

Regardless of whether it’s for business or personal matters, if you concentrate on giving something for nothing you’ll eventually get everything. Businesses have an outstanding opportunity to bring in new business by providing their prospects with free resources. This will help you establish your business as a comprehensive, caring and credible resource which is guaranteed to eventually improve your sales.

Providing free information will also create a tremendous foundation for trust. Let your prospects know you’re there to answer questions and address concerns and they’ll think of you as a credible online friend—one they’re willing to write checks to!

This free information approach also provides an ideal opportunity to create a wedge between you and your competitors. If your business is coming in even with a competitor, provide certain elements for free that most other competitors would charge for and you are sure to gain the competitive edge. It’s simple—as a consumer, would you rather spend money with a business that just gives you the bare minimum or a company that goes above and beyond to provide you with additional value?

Some of the best methods for providing free information include e-books, newsletters, Web conferences and training sessions, Web videos and e-mail marketing.

Free Info Creates Need

Not only will your prospects appreciate free information, the information you provide could provide the missing link which will motivate them to buy. First, free information has the ability to maintain a friendly, soft sales approach, which prevents prospects from automatically putting their guard up against your offer. With their guards down and their listening caps on, prospects will be much likelier to pay full attention to the information you provide.

Take advantage of this, ethically of course, by using your information as a catalyst. Whether your prospect is in a state of procrastination or simply isn’t aware of how they could benefit from your product or service, the information you present to them will catalyze them into action. Your information-based marketing grants you an ideal opportunity to both persuade and educate your target audience.

You should also use this opportunity to illustrate specific examples of how people are using your product or service to better their lives. Concrete examples of how others are experiencing an improved quality of life will always sell more than a list of your business’ features.

Web Training Sessions

You can easily create a series of Web training sessions, webinars, regarding highly relevant material within your industry. There are several very simple options available online that allow you to present material online. Those who attend your virtual presentation will be able to view your desktop and listen to audio, allowing you to show them specific material, discuss the material, and actively field questions from your audience. (Hint: Try typing “free webinar software” or “free webinar hosting” in the search engine.)

The focus of these sessions must concentrate on providing useful information. You must stay away from sales speak or your attendees will quickly perceive your session as a thinly veiled sales call. Maintain a friendly, relaxed and informative tone for the best effectiveness here. For example, let’s say you’re a moped dealer. Pitching how your mopeds are the best in the industry will quickly disgust your audience and leave them feeling as though they’ve been duped. Instead, educate them on what exactly makes a moped environmentally friendly, how they can repair their own moped to mitigate maintenance costs, etc. By providing all this information and free value it will be readily apparent why your company is the clear choice, making it completely unnecessary to blatantly point out why they should buy from you.

These free Web training sessions and presentations create the perfect opportunity to position yourself as an expert in your field. And they also provide an excellent opportunity for direct interaction with your prospects. They’ll get the chance to see exactly how you do business and how much you truly care about helping others.

Web Videos Make You Money

You can just as easily mirror this approach by generating a series of online videos. Producing these Web videos also creates another excellent opportunity to show up in search engines and boost your rankings. For example, YouTube is now considered the second largest search engine on the Internet; behind Google but ahead of Yahoo and Bing. Get your business message into videos and you’ll unlock a huge market for new clients!

Build a Herd

While you’ll obviously be hoping for some direct sales from your free-information marketing, the most lucrative element you’ll gain from this is the leads you’ll generate. Providing free information is one of the best ways to get people to provide you with their contact information. Every time you get someone to opt in for one of your free e-books, newsletters, Web videos or Web training sessions that’s a qualified, exclusive lead. Build yourself a herd by logging those leads into your database and then continuously marketing to them.

To your success,
Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Marketing, Blogs, Content Distribution, Email Marketing, Online Marketing, SEO and SEM, Social Marketing, marketing | No Comments »

Not ready to buy? That’s fantastic!

Wednesday, June 30th, 2010
DeepBreath
Creative Commons License photo credit: Symic

Wait…what? Why would any business be okay with a prospect not being ready to buy? Because a no-risk trial offer has the power to get prospects past their doubts and general propensity to procrastinate. One of the most important goals of marketing is to get your prospects in the door. Once you do that, your product or service will then sell itself. The classic trial offer still demonstrates solid results in getting people in your door.

Sales-boosting Transfer of Confidence

First, people always like to know that they have an exit plan. Regardless of how absolutely positive we are that we want to buy something, there is always an inherent doubt that arises when it comes time to part with our money. Assuage this doubt and give them an out. And what’s the truly interesting part? People hardly ever actually ask for their money back—they just like the warm and fuzzy feeling of simply having the option to do so.

Another reason why these no-risk offers continue to be so successful is because they transfer confidence to your prospects. If you’re willing to show people that it is actually you that is taking the risk, then your indestructible belief in your company and the quality you provide will be self-evident in your offer.

Two Ways to Play

There are generally two highly effective ways to incorporate your no-risk or money-back offer. The first way is to make it completely visible to your audience and offer it in every marketing piece possible. The second way to use this offer is to use it as a follow-up piece. Lose a prospect in your sales funnel? Have a lead that seemed completely interested in buying and then fell off the face of earth? Send them a follow-up piece and include your no-risk trial offer. It’s like fishing—you can’t just real in a big fish and expect them to simply come along for the ride if you don’t set the hook in their jaw. Your trial offer will set the hook deep in the bone…without hurting anyone, of course.

Feel free to use this sample in your follow-up emails and mailers:

Email Subject:

Not ready to buy yet? Great—we have a no-risk trial offer for you!

Email body:

Hello there,

We see that you inquired about our services [ ] days ago, but we haven’t heard from you since. We understand that there are a lot of choices out there and it can also be hard to know who to trust online. Believe us—we’ve been burned by dishonest companies more times than the Olympic torch.

That’s why we decided to offer you a special no-risk trial offer. If you’re not completely satisfied after [ ] days then you’ll get a 100% refund.

We love what we do, and we do it really, really well. That’s not arrogance—it’s simply a genuine excitement we have in hoping everyone will be able to benefit from the service we provide.

Click through for details or you can call us at [ ] if you have any questions.

You now have the power to improve your [ ] without risking anything!

Best,
Rocky Balboa
Knockin’ Ya Lights Out, Inc.

To Be Human Is to Be Successful

Don’t be afraid to infuse some personality in your pieces. If you at all want to seem genuine then you must inject some humanness in your message. All too many people think that they’ve got to have a full business-suit mentality at all times to be taken seriously. You know what, the world is way too serious and people are starving for something new, something with some personality. “Oh, but I market to top-level executives.” Oh yea, those execs are bombarded with high-pressure decisions and very serious issues all day long—don’t you think they’ll appreciate the moment of brevity you provided? Besides, any executive worth his salt will be able to recognize a valuable offer when they see it.

As a parting note, these special offers also give people yet another reason to talk about your business to others, fueling your word-of-mouth marketing. Your homework for the next couple of weeks: Monitor how often your friends, family and business associates tell you about a discount, promotion, coupon, special deal, etc. Do this and you’ll realize just how much viral potential there is for these offers.

To your success,
Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Writing Tips, Email Marketing, Online Marketing, Products and Services, marketing | No Comments »

Avoid Fluff and Keep it Real with Your Marketing Message for Improved Conversions

Monday, June 28th, 2010
Clown Mask Burgundy White Gold Black
Creative Commons License photo credit: royblumenthal

There’s a reason why it’s said that “content is king” and not “content is the court jester”—you must provide value and useful information in your content. Stuff your marketing messages with too much fluff and your prospects will be able to tell the difference. Combine this no-fluff approach with your overall sales methods and you’ll significantly improve your sales conversions.

Constant Value in Your Content

After each and every paragraph you write for your blogs, ebooks, social marketing posts, articles, newsletters, direct response pieces, and email campaigns, you must ask yourself, how will this paragraph help my prospects and current clients? This will help you stay on target in consistently providing value to your audience.

With the virtually endless number of resources that can be found online, few things frustrate or even enrage an Internet user more than being misled online. So much information and so little of it is actually useful—a true testament that many of today’s SEO-based articles are purely written to boost search engine rankings and drive traffic to websites instead of actually helping their readers. Online consumers are going bald from pulling their hair out in frustration over reading through entire articles only to find that they completely failed to address the title or the keywords that brought them to the article.

One of the primary culprits here? Fluffy content that features no useful material. Businesses need to be very wary of using too much meta speak, essentially talking about talking. Correct this by maintaining highly purposeful content and language in all of your online and offline pieces.

Distrust Demolishes Sales Potential

No one wants to buy from someone who they don’t trust. Fluff-filled content that mirrors what a court jester would produce instead of what a king would bestow on his loyal subjects creates sales-killing skepticism. While some of us might be wishing for a line of lemmings mindlessly marching off a cliff and into our bank accounts, you must respect your audience as educated readers, savvy consumers and highly trained value seekers.

Besides, when you look at it in terms of apples to apples, who in their right mind would buy from a business that provides fluff as their main marketing message when there are countless other businesses to choose from? The marketplace is more saturated than a five-pound bacon sandwich, so you’ve got to make every marketing piece count. If you fail to make your online and offline marketing messages useful to the public, then you will be wasting everyone’s time, including your own.

Keep Your Business Healthy

You must remember that word-of-mouth marketing and referrals go both ways—negative viral marketing will infect your business. If you flake your way through your content and copywriting then you will quickly raise countless red flags against your business. And what do consumers do when they sense that there’s something sketchy about your business? Warn all of their friends, family and business associates about the potential pitfall that your business promises.

Fortunately, all you have to do is maintain a proper degree of integrity with your content, keep it honest, and you’ll soon be able to enjoy positive word-of-mouth marketing that will assist your business in going viral—the money making way.

To your success,
Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Marketing, Article Marketing Strategy, Article Marketing Tips, Article Writing, Blogs, Email Marketing, Online Marketing, Quality Content Writing, SEO and SEM | No Comments »

Use Article Marketing Automation Plus Blogs and Social Media to Build Your Online Business

Friday, June 4th, 2010

It’s important, as an internet marketer, to have many irons in the fire to build your business. Relying on one tactic only limits the exposure you can gain for your business. Efficient marketers employ article distribution with article marketing automation, blogs, and social media to build their ventures.

Article Distribution with Article Marketing Automation

Widespread distribution of your writing is essential to building tons of backlinks. You want people with an affinity for your products linking back to your website. If you have no website, you want people linking back to the websites of affiliate programs you promote.

You need two things to facilitate this backlinking. The first is content of excellent quality that speaks to the needs of readers.

The second is premium distribution from a quality content distribution service. These two work in tandem to produce significant traffic for you.

Your articles must engage your readers with thoughtful insight that address subjects your niche finds interesting. Fluff content that offers nothing new to readers is not a characteristic of quality content writing. Therefore, it behooves you to do the necessary research to create information-rich content.

Next, you have to get your work to the most popular publishers on the Web. A top-notch article submission service does this cost-effectively for you.

They utilize their extensive distribution list to do this. This list contains the best publishers across numerous categories.

They also provide article marketing automation so you can schedule all your distribution ahead of time. This helps you manage your time better as an internet marketer. Quality writing and far reaching autopilot distribution are that one-two punch for article marketing success.

Blogs

Blogs are “right now” writing. They let you get the message out fast about your online business and products you offer.

If you don’t have a blog you could go to a provider this minute. In fact, in a few minutes you could have one up and running.

That means you could be engaging in a new promotional effort today for your business. It’s that new iron in the fire.

It can work in concert with your articles. If you write a new piece and it publishes, you can let your blog readers know about it immediately.

This is important because you drive traffic from your blog to your informative content. Your blog readers experience your quality content writing published by someone else. They then perceive you as an authoritative voice in your niche.

From your blog and your articles they link to your website. They have an interest in your articles and posts and decide to find out more about you. That’s the pre-sold traffic you need that converts to customers on your website.

Blogs are also great places to present quick product reviews and in-depth product reports. Imbedded in each of these types of posts are links to your website or affiliate program website. In addition, you can update your blog several times a week to keep your readers up-to-date on promotions and new products you’re offering.

Social Media

Diverse social media portals are extremely popular these days. You probably don’t have the time to use them all or even most of them. However, it does help your promotional efforts to use some of them on a regular basis.

Again, you can promote your writing through your social media accounts. An example is the content you submitted to a quality content distribution service.

Once they distribute your articles you can promote them through your social networking accounts. You do this via the user-friendly links from your author account that you have with the service.

As you engage in good discussions on social media sites, you can promote your business and articles. Only do this as a way to offer good advice and resources to others. Your goal is to help them secure the quality information they desire.

There’s nothing wrong with attaching your website or article link in a discussion. This is as an addendum to the quality comments you already put forth.

If you expound like a blatant commercial on a social media site you get the “spammer” label. It’s a signal to others to avoid you.

Be respectful, helpful, and full of useful information on social media sites. Engage in intelligent conversation with the needs of others in mind. It’s the way to build a good reputation and credibility as an online marketer.

Use article distribution with article marketing automation, blogs, and social media to grow your business faster. This multi-pronged approach, along with other strategies garners traffic for your website. Once that pre-sold traffic arrives, you can further the selling process and grow your income accordingly.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner.

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

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Posted in Article Distribution, Article Marketing, Article Marketing Automation, Article Marketing Strategy, Article Submission Service, Blogs, Distribute Your Articles, Quality Article Distribution Service, Social Marketing, Submit Articles | No Comments »

Don’t Push the Sale: Learn How to Lead Prospects

Monday, May 31st, 2010
Reading in the round
Creative Commons License photo credit: Let Ideas Compete

Whether you’re excited about your product, or your budget is running out and you need quick sales, it’s crucial that you maintain patience in your online marketing and advertising. Don’t push the sale! An overtly hard sell is a very easy way to disengage prospects. Instead, calmly lead them to the sale. Not only does this provide your prospects with a comfortable sales environment, it also creates anticipation: a leading sales booster.

Lucrative Learning Centers

A rising trend in today’s websites is the addition of a learning center. These are virtual libraries found within a company’s primary website, offering a range of useful articles. This is different from a blog in that the learning center pages are static and each page features a single article or resource. Think of something more wiki style.

First, if you provide useful information to your site visitors you will set yourself up as an authority as well as show them that you’re all about helping them, not getting into their wallets as quickly as possible.

Second, since more and more people continue to use the Internet as a research tool, your learning center will give people the opportunity to find useful information and you will keep them on your site! One of the hardest goals to accomplish in online marketing is driving people to your website. It’s an awful thing for any business to see that they actually got a prospect to visit their site only to lose them due to a lack of information. Never let a prospect slip through the cracks—provide a warm sales environment through information and value that persuades them to stay.

  • Don’t assume they’ll know what to do with your website: “For more information you may also browse our learning center to make sure you get the best solution for your particular needs.” (Hyperlink “learning center” to give them the most direct path to what they’re looking for. And make sure you provide a solid point or two as to why visiting your learning center will benefit them; information that solves their problems and meets their needs.)

SEO Tips

Tip 1)

Once you establish an individual page for your learning center, make sure the URL (Web address) reads as a title, not some alien language. Search engines crawl URL’s as well, and you need to take advantage of every opportunity possible to give your business a page-rank boost. Keywords in your URL create an additional blip on search engine radars.

  • http://blog.contentcrooner.com/2010/05/how-to-make-viral-marketing-work-for-your-business.html
    • “Your purpose is clear—I’ll list you further up in my results,” says the Search Engine.
  • CompanyX.com/index.php?option=com_rsform&Itemid=62
    • “I’m going to keep searching ‘cause I don’t know what you’re about,” says the Search Engine.

Tip 2)

Create a title-based  domain URL and stick with it! Another very important factor in search engine ranking algorithms is the age of a domain and its corresponding URL. The older the domain or URL the better since search engines try to weed out fly-by-night website and older sites automatically prove a certain degree of legitimacy. If you continue to change your URL’s you’ll waste any aging you built up and the search engines will view your page like a newborn instead of a wise old guru.

Hold Your Prospect’s Hand, but Don’t Drag Them

Unless you’re selling OxiClean, you don’t need to yell at your prospects, expounding the benefits of your product or service with a steady, obnoxious stream of features and benefits. Instead, point out that you have a learning center or general information pages and they’ll buy from you because you set up a relaxed, informative sales environment.

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Writing Tips, Online Marketing | No Comments »

Why Content Producers Need Article Marketing Automation and Other Features of a Good Service

Friday, May 28th, 2010

Writing content for widespread distribution on the Internet demands a plan for your writing. Knowing the needs of your target market ensures you create articles they crave.

Article distribution for securing significant backlinks demands a plan as well. That plan should include article marketing automation and other features a good service offers.

Many article submission sites exist on the Web. It’s your responsibility to choose the best service for your business. A premium service has certain features which give internet marketers good ROI for their investment.

Here are those features:

Article Marketing Automation

This is a mechanism to get your work out to your target market in a regular orderly fashion. You input your content set once; you then schedule when you want those pieces to go out to publishers. You schedule distribution for up to a year in advance.

This feature frees time up for other activities, including some R&R time away from your PC. There’s often much to do when it comes to online marketing. Anything that simplifies your operations so you’re not always working is something that’s beneficial.

Mobile Capabilities

A quality content distribution service only requires you having a password to get into their members area. Therefore, wherever you are, you can access their service via the Internet.

A good service doesn’t require you downloading and installing software. You can only engage in article submission from your home PC if they require you to download software.

Being able to submit your work from anywhere at any time is convenient. It’s a desirable option for busy internet marketers and writers who are always on the go. Any campaign your running doesn’t have to be on hold just because you’re traveling.

A Comprehensive Distribution List

When it comes to submitting, you want abundant choice in publishers. You create content on a host of topics suited to the different affiliate products you promote. You need publishers suited to each topic.

Having a limited list to submit too means some of your articles won’t be a good match for publishers. Certain articles you write may be highly specialized.

They only fit niche specialty publications with a select readership. A service with a significant publishers list will have these types of publications in their stable.

Unlimited Submission of Content for One Fee

This is an attractive feature, especially if you’re a prolific writer. A quality content distribution service charges writers’ one fee, once, for a subscription. They offer monthly, yearly, or lifetime subscription packages for an affordable one-time fee.

Paying per submission is a quick route to inflating your promotions budget. So is aligning yourself with a service that charges additional fees for going beyond their stipulated submission level.

These days, budgeting wisely for marketing is essential to surviving as a business. Unlimited submission means creating and submitting to your heart’s content without paying anything extra.

Quality Review Process

Your writing will only be better when another set of eyes gives it a look. A good service provides expert editors who understand what constitutes quality work.

They know what publishers require and what causes rejection of content. Knowing what not to do in writing is as important as knowing what to do.

An experienced editor offers advice and tips on the tone of your writing. They caution writers to avoid creating blatantly promotional pieces.

They know readers don’t want to read content that sounds like a late-night hyperactive TV commercial. People want useful information presented objectively and an editor shows writers how to achieve this goal.

Keeps Attuned to New Publishers

A good content distributor always knows “who’s who” in the online publishing world. They look for new players on the scene. When these players arrive, the service gets your previously submitted work to them.

That’s a service working behind-the-scenes for you while you engage in other activities. Your older content continues to reach new readers, without you having to do anything.

That’s distribution done right. It’s something that builds links back to your website consistently each month.

It takes the headache away of having to search out new publishers yourself. Remember, any time saved in performing distribution is time you have to do something else. Of course, that something else should always include more content production for future campaigns.

Utilize article distribution with article marketing automation and other features that a service offers. They facilitate the exposure you desire for your writing and your website links. This exposure leads to pre-sold traffic that is essential to building an online business with staying power.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner.

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

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Posted in Article Distribution, Article Distribution Service, Article Marketing, Article Marketing Automation, Article Marketing Strategy, Article Submission Service, Distribute Your Articles, Quality Article Distribution Service, Submit Articles | No Comments »

Build Your Online Credibility and Win More Confident Buyers

Tuesday, May 25th, 2010
Campo del al-fil-er
Creative Commons License photo credit: Manel

One of the cornerstones to successful sales is credibility. You can’t build a successful business on top of a foundation that fails to establish your credentials. People not only use the Internet to research the specifics of your product or service, they use it to perform background checks. Without the opportunity to meet you face to face, your prospects require more credibility points online. But don’t worry, consistent online marketing methods make it easy to provide your prospects with all the information and material they need to gain enough confidence to become a lifetime client.

Provide Unique Information

The power of the Web not only makes it much easier to conduct research and find useful information, it also enables countless businesses and individuals to essentially regurgitate all that information. While content is surely king on the Web, passing on content and information that has been discussed more than Michael Jackson’s death is ultimately a waste of your and your prospects’ time.

For one thing, if you don’t differentiate your content enough you will likely be facing some immense competition for similar topics and keywords, which means that few, if any, will even see your offer. In addition, people want to learn new things that will help them in their daily lives, with their businesses and more. It can get very frustrating when looking for unique information and simply finding countless resources that all mimic each other’s content—your prospects will appreciate your effort to keep the knowledge pool fresh.

Besides being completely illegal and an act of plagiarism, copying the same exact (or slightly modified) content from other sources will register as duplicate content in the search engines and eventually significantly harm your search engine ranking and even get your business flagged or blacklisted for black hat SEO (the wicked-witch sister of white hat SEO).

However, it should be noted that there is a careful balance that can be struck when relaying certain points of interest or news in the media. While you don’t want to hop on the bandwagon and simply rewrite what others are saying about hot topics in the news, you do want to harness some of that excitement and popularity by adopting a unique twist on the same topic.

Provide Hard-to-find Information

Remember when you used to have to go the library to look up information? Neither do we. The Web’s lightning quick, seemingly endless information retrieval capabilities has spoiled us rotten, and we now expect to find anything and everything in just a few seconds. In fact, that’s why entire industries are now popping up that boast faster and more accurate search results derived from the leading search engines.

So much information available and so little of it addresses our specific needs and desires. Conduct a think tank with your business associates or do some brainstorming on your own to generate completely unique, useful topics that you can provide on the Internet. (Verify the degree of uniqueness of your ideas and topics by doing a simple search on the Web). You will establish immense credibility by preventing people from having to jump through so many hoops to find what they’re looking for. Plus, generating unique content and offers also means you’ll have much less competition online.

Display Sample Work

You can talk the talk, but can you walk the walk? Don’t just tell your prospects what you can do for them—show them. Provide links to current work, snapshots of projects and portfolio pages for a wide variety of past and current projects. Simply listing the names of businesses and individuals you’ve helped isn’t enough. While listing well-known brands and companies does lend some credibility to your business, it doesn’t show the prospect what you’re capable of. Make it as clear as possible exactly how you can help them achieve success.

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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How Article Marketing Automation and Other Initiatives Grow Your Cyber Venture

Friday, May 21st, 2010

In internet marketing, the riches go to those who engage in consistent effort to grow their businesses. The get-rich-quick schemes are exactly what they purport to be, schemes.

Building your cyber venture, promoting affiliate or other products, means hard work on different initiatives. Working on article distribution with article marketing automation, and other web initiatives, does pay dividends.

Autopilot Distribution of Your Content While You Sleep

That sounds good doesn’t it? It’s not a pipe dream, in fact, it’s something serious internet marketers engage in all the time. Why do they? They do so because they understand there are only so many hours weekly for accomplishing marketing goals.

The best online entrepreneurs perform multiple marketing duties. They don’t rely on just one avenue for promoting their products and services. They write for blogs, websites, and for their email campaigns.

They write advertisements and engage in submitting their links to directories. They also make videos and contribute to social forums. Therefore, they can’t spend all their time distributing articles to different publishers.

Through the article marketing automation tool from a quality content distribution service, they save time. They schedule distribution of their quality content upfront.

While they sleep, or do other work, their articles go out to Web publishers like clockwork. It’s automatic, and set to build their income even when they’re not actually working.

Unique Banner Creation and Ad Writing

Whether you promote your own products or products from affiliate programs, you want to be unique. This ensures you stand out from your business competition.

Banner creation programs exist whereby you create banners suited to your particular business. Your banners don’t have to look like the other affiliate banners a host of affiliates use.

In addition, writing your own ads accomplishes the same goal. Focus your ad writing using your own voice and style. Match this to your blog and website content.

In this way, you project a unified voice and message to your niche. This presents you as a professional with a clear message to your intended audience.

Create an Informative Monthly Newsletter

You’re already a quality content producer and distribute your articles to your niche. Why not write a monthly newsletter to distribute to them as well.

It doesn’t have to be the size of a Shakespearean play. In fact, a couple of pages are sufficient.

Send out this newsletter and include links to your website or affiliate sites. Don’t make the newsletter one giant commercial, though.

Make your newsletter writing as informative as your article writing. You still have to offer useful information to your readers, no matter the platform you’re using.

Your newsletter can include detailed specs on an affiliate product along with product comparison reviews. It can include updates on product upgrades.

It’s good to have a few short pieces promoting nothing. These are informational pieces on topics related to your products but not actively promoting them.

Blog Commentary

Let people know about your cyber venture through making comments on blogs. Browse blog directories to find blogs of your niche. Check these blogs out by reading the various posts that reside on them.

After perusing and reading, comment on some posts. Be respectful and offer top-notch advice, tips, and resources. Include an affiliate or other link in your post.

Give insightful, informative comments that truly seek to contribute intelligently to the blog conversation. When people believe you are trying to help them they often link back to you.

Who knows, you may glean some useful information yourself from someone’s blog. It may be information that you can apply to your online business. Therefore, blog surfing can work for you in two ways.

Devote Some Time to Your Downline

Your cyber venture may include being a leader of other affiliate marketers. Set aside time each month to help them build their incomes. You contribute to your own success when you do this consistently.

You enjoy when others offer helpful advice. Maybe an editor at an article submission service helped you become a better content producer. Their tips paid off and you are benefitting from the increased pre-sold traffic heading your way.

You can offer helpful advice to your downline. This builds your reputation with them so they work harder for themselves and by extension you. Together, you both grow your incomes and develop a relationship of mutual respect as you do.

Make consistent effort in the above initiatives part of your monthly online business routine. Using article distribution with article marketing automation, in tandem with other tools, helps build traffic and income. It’s a way to get your cyber venture on a solid foundation for continued growth.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His service provides quality reviews for article marketing automation programs. Read review of Content Crooner.

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Posted in Article Distribution, Article Distribution Service, Article Marketing, Article Marketing Automation, Article Marketing Strategy, Article Submission Service, Distribute Your Articles, Quality Article Distribution Service, Submit Articles | No Comments »

Article Submissions: Twitter on Steroids

Wednesday, May 19th, 2010

Want to keep your prospects and clients well informed? While Twitter and other social media outlets are ideal for broaching topics and attracting potential clients with tidbits of useful and entertaining information, they should only be used to lead your prospects to the real information they want. Article submissions are the meat and potatoes to your appetizer of a Twitter tweet.

Social Media as an Accelerant

While Twitter can help your company enjoy massive exposure on the Web, it still only represents a slice of the online market. You’ll miss out on plenty of potential customers if you fail to extend your marketing efforts beyond that. Today’s Internet users are more information-hungry than ever before. They’re going online to research your product or service first before they reach for their credit cards. Although Twitter has the power to create initial interest in your offer, it doesn’t quite possess the power to convince them to spend their hard-earned cash.

Use Twitter as the match to ignite your other marketing pieces. Twitter tweets are like headlines to articles. The main point of a headline is to grab someone’s attention and pull them in to read more. Essentially, your tweets are headlines for your other marketing pieces. Social media platforms provide an ideal opportunity to speak with enthusiasm about your product or service. Generate excitement and interest and then direct them to more information or directly to your offer.

Employ Multiple Marketing Techniques

An army doesn’t go into battle with just one type of weapon — they bring an entire arsenal. That’s because you never know for certain exactly what you’ll come up against in the field. The same goes for your marketing. The sheer volume of Internet users dictates that you must combine several marketing tools to ensure you successfully speak to as broad an audience as possible.

And just as each of our troops support the soldiers around them you’ll get the best results when you support each of your marketing pieces — never leave a marketing piece behind. Complement your social media marketing with a solid series of information-based articles. You can actually copy and paste one of your article headlines directly into your Twitter tweet and then simply provide a link back to the whole article. But don’t stop there — you can use Twitter or Google Buzz to tie anyone of your marketing pieces together simply by posting a short, intriguing blurb about one of your pieces and providing the link.

Caveat: There’s a tenuous balance to be achieved here with the number of marketing projects you undertake. Don’t spread yourself too thin in your efforts to appeal to as many people as possible. You’ll run the risk of killing your budget and just might go crazy trying to track all of your marketing projects. Ten units of energy spread out over five projects is much more effective than being spread out over 10 projects.

Shout it from the Virtual Rooftops

Use social media platforms to quickly spread the word about special promotions. Get them fired up about a discount, no-risk trial offer, unique satisfaction guarantee, free gift or anything else that will make it impossible to resist the temptation of clicking through to your main promo and marketing pieces. (Tip: Always double check your URL’s and actually click on them to make sure you’re sending people to the right place.)

And what better place than a social media platform to announce conventions, seminars, informational meetings and other social-business events? Social media tools give you a louder voice to reach a larger audience and invite plenty of prospects to your next function.

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Posted in Article Distribution Service, Article Marketer, Article Marketing, Article Marketing Strategy, Article Marketing Tips, Article Writing, Public Relations, Social Marketing | No Comments »

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