Content Crooner

One article coming from the mindset of slimy marketing will hurt you. Its ripple effect across the search engines will lead people to believe you are desperately always in acquisition mode, like a dog inhaling a meal thinking it’s the last time it will ever eat. That’s a funny visual, isn’t it? Of course you’re not a dog.

But that’s exactly what the lizard brain is. Fortunately, it doesn’t have to speak for you.

Mindset is important when you’re writing content. So have a laugh about the lizard brain. It’s doing the best it can with its primordial fight or flight existence, and scarcity marketing simply reflects that. It’s all about screaming to be heard over the voices of other desperate marketers.

Now that we can have a good-natured chuckle about the lizard brain, we don’t have to market with it anymore. Instead, market for the greatest good. That includes writing on the basis of love, being matter-of-fact, trusting the abundance of life, and teaching. A true teacher is focused on helping others instead of what they’ll get out of it.

The message you send out is the reality you’ll receive.

Taylor Vogt is the Operations Director at Content Crooner. “In support of The 9 Words, Crooner is Useful. As long as we are true teachers, we are fulfilled.”