Content Crooner

Google has recently changed its algorithm again. According to the Google blog, this change will bring fresher, more recent search results.

What does this mean for content creators? You need a different approach. Our recommendations for content writers for many years has been to consistently distribute at least two posts per week. However, with this change, we recommend you up your posts.

With Google leaning more towards fresh, recent content in search results, you have the opportunity of getting more exposure for your new posts. So you’ll probably want to start distributing not just two posts per week, but upwards of ten.

Think about the competitive advantage. If there’s a trusty marketer sticking to two posts per week as they’ve always done, what happens when you distribute ten posts per week? Compared to ol’ trusty, you’ll be coming up in search results a lot more, because you consistently have fresh content, and lots of it. With search bringing up newer and newer content, you can’t afford to not hop on board.

You’ll still get longevity out of useful, well-written content, but now you’ll also get exposure simply for being new and relevant. Take advantage of that and start distributing around ten posts per week, and Google will be very happy with you.

Taylor Vogt is the Operations Director at Content Crooner. “In support of The 9 Words, Crooner is Helpful. Let’s create relevant content.”