Content Crooner

photo credit: addhass

We now have more information at our fingertips than ever before. But it’s getting to a point where sifting through it is an almost impossible task. Help people make sense of all the information out there and they’ll thank you with their wallets.

An ideal place to start is with a social media campaign using tools such as Twitter and Google Buzz. These tools are incredibly simple to use and their limited text fields naturally lend themselves to an easy user experience. Instead of leaving prospects to wade through the masses of useless tweets and buzzes regarding what people ate for lunch, give them clear, succinct information that acts as a virtual GPS system, guiding them on to information and feedback that they can actually use. Remember, being social also means helping others—don’t be afraid to talk business.

Create Your Own Map before You Map out a Course for Others

If you don’t go into your social media campaign with clearly mapped objectives you’ll be like that person at the party who trails off mid sentence and then begins a completely new topic of conversation. Create a clear plan of your objectives and this will create a smooth flow throughout your entire campaign. The hardest part is generating initial interest in your material and this flow will help glide people along, encouraging them to continue reading your social media posts.

The main reasons you should be executing a social media campaign are: branding, networking, exposure, relationship and credibility building, and customer relations.

Place Your Business Last to Be the First One to the Sale

Yes, friends use their social connections to learn about great discounts, sales, promotions and generally solid economical deals. But that doesn’t give you the green light to constantly pitch your sales offers and product promotions. You must maintain your prospect’s perspective and consider what they want to get out of their social media interactions. The top reasons people use these tools are for entertainment and staying current with topics of interest.

Think you’re clever? While you may be able to dupe a visitor here and there, today’s Web users are a savvy group to be reckoned with. For the most part, purely pitching your business will be quite transparent and your tweets and buzzes will become fodder faster than you can say “Hello muddah, hello faddah, here I am at Camp Granada.”

Quality Content Feeds Social Circles

How do you avoid this reputation-damaging transparency? The simple answer is that you should be honest with your audience. Fortunately, it’s possible to pitch your business and still maintain honesty. Provide interesting information that they can apply the very same day. Find subject matter that indirectly relates to your product or service and provide regular updates and insights.

• Hint: Maintain a consistent voice/tone as well as a regular posting schedule.

This next tip may seem a bit paradoxical, but in order to successfully market your business through social media campaigns you need to forget about marketing. Keep your focus on providing entertaining content that people can use. Succeed in doing this and your copywriting and content will naturally market your brand for you. This also increases your chances of your audience digging, stumbling upon and bookmarking your content for others to see. Always strive to capture what makes content go viral.

Provide people with buzz-worthy topics and they are sure to start sharing it. Once you get enough people sharing links to your content the search engines eventually pick up on this activity and will reward your content with higher search engine rankings. And yes, social media tools are crawled by search engines, so you’ve got some free, powerful potential here.

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!