Content Crooner

photo credit: llamnudds

One of the most potent forms of marketing today is viral marketing. Viral marketing is the build up of potential energy through one or more channels which then converts into kinetic energy. Once that conversion takes place your marketing uses that energy to spread rampantly throughout the Web. How do you promote that potential energy? Create interest!

Creating buzz about your product, service or industry will boost your business. Business article marketing provides topics of interest that will cause people to talk about your business—one reader tells their friend, their friend tells a few people…and you’ve turned one article into a perpetual-motion marketing machine.

Although this type of marketing may not sound healthy, it’s actually one of the best things that can happen to your business. Word-of-mouth (WOM) marketing is one of the most common types of viral marketing and is a bootstrapped-budget’s best friend—today’s social media tools deliver an online version of WOM marketing. And you have the opportunity to create a super virus by combining multiple marketing techniques. Bolster your WOM marketing with regular article submissions. Whereas WOM may tend to rally around exaggerations or inflated retellings, articles act as the wiser older brother and anchor these excited claims. Articles can be forwarded on, linked back to, or directly copied and pasted to friends and associates while fully maintaining the potency of their original message.

Your business will enjoy mass exposure by providing valuable content through articles. Give people a reason to share your material with others—it’s got to be interesting and full of value! Give people plenty of reasons to pass on your articles and you will create a self-replicating viral process. Build brand awareness and increase sales through the same process.

It’s got to be entertaining! We’re not suggesting that your piece should have your audience rolling with laughter or excitedly clapping their hands at its conclusion. However, it does need to worded in a manner that encourages readers to talk to others about it (You know, just as you’ll do with this article…hint, hint, wink, wink.). For example, let’s compare articles A and B. Assume both articles cover the same exact points. However, article A reads like someone got their VCR instructions mixed up with their article submission, and article B creates a structured story that has you eager to progress from one paragraph to the next. Which one are you more inclined to talk about with your friends and associates? Article B wins every time here.

An important caveat to note is that there is a careful balance of entertainment and information to be attained. As many benefits as an entertaining article has, if you fail to include enough useful information your piece will seem fluffier than your neighbor’s cat. Professional article writing will help you avoid this potential pitfall and get the most out of your marketing efforts. Never take your readers’ intelligence for granted! Treat them like a simpleton who’s unable to recognize pure fluff and your business will suffer from negative viral marketing—the cousin of business death.

As part of your viral marketing plan you must also pair your articles with the power of social media. Social media is built on the premise of networking, making this a completely natural environment for people to share your useful and interesting articles. Your goal is to target audiences with high social networking potential (SNP) to achieve the highest probability of article sharing. Plug-ins such as “Tweet This Article” buttons for Twitter make it incredibly convenient for people to share your articles.

Check back often for more blogs on making the most of social media and you will monetize this relatively untamed beast.

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!