Mass Article Submissions: Matches to Gasoline
Whether you’re a first-time small-business owner or a seasoned business builder, the first phase of your company going live can be excruciatingly slow. It’s also the period when most businesses fail because they fail to even get off the ground.
Unfortunately, your website isn’t a magic wand and it won’t automatically pull people in from the Web. Fortunately, mass article submissions ignite your marketing, garnering mass exposure for your business like matches to gasoline.
The Long Forgotten Press Release
It seems as though all the wonderful new widgets online have caused people to forget about how powerful a simple press release is. There are plenty of free or highly cost-effective press release submission services that make it easy to introduce your new business to the masses with a press-release blast.
- Be sure to write a press release for each new product or service or innovation relating to your company.
- “We were alarmed when we learned about the quantity of pesticides in food, so we developed a new all-organic…”
- “We decided that it just wasn’t enough to donate to green-practices organizations, so we now use completely biodegradable packaging peanuts…”
- Your press release must focus on how you can help others or discuss useful or interesting information. Strictly pitch your business and you’ll fail to get your press release published.
Writing a press release will also help you garner some local exposure. Especially in a down market, newspapers are extra excited to include news of local growth. You stand a great chance of getting your press release published in a local paper as they’ll want to show positive trends in the community.
- Even if you’re strictly an online company people still take interest in success stories that originate from their local area.
Give People a Reason to Talk about Your Business
Unless you’ve discovered a way to teach your cat how to clean your house or a legal way to never do taxes again, you’re going to need to provide people with solid reasons to get excited about your product or service. Although your website provides an excellent starting point for generating this interesting material, your site visitors will soon feel like rats in a maze trying to sift through the seemingly endless material you’ve provided there. Keep your website clean, simple, and easily navigable. Write a series of articles to spread out your interest points, preventing any type of overwhelm for your audience.
Contributing regular article submissions grants you countless opportunities to pique your audience’s interest. Since your product probably doesn’t involve a house-cleaning cat you may need to address secondary issues that relate to your offer to generate genuine excitement. For example, let’s say you sell toasters…yaaaawn. However, you can manufacture some interest by discussing topics such as the invention of the first toaster, how heating coils work, how efficient toasters can actually reduce your utility bills and so on.
- Create a spider diagram to help you get started. Place your product in the middle bubble and then draw lines outward from that bubble, drawing up possible points of interest that directly or indirectly relate to your product or service.
Get ‘em Gossiping
Complement your article submissions with the use of social media tools such as Twitter and Google Buzz. People love off-topic and zany conversations, and you can easily get people to talk about your product when you provide a unique backdrop. Transplant your offer into an unusual setting and you’ll get people tweeting and buzzing in no time. The best part is that they won’t even realize they’re helping to promote your product through viral marketing.
- “What’s the weirdest use you’ve ever heard of for a toaster?”
- “Has anyone ever heard of a toaster robot?”
- “Favorite toaster recipes?”
While the third topic isn’t as zany, it still involves something that 99.9% of the world can relate to, the love of food, and therefore encourages interaction. The point is to step outside the ring of conversation that usually envelopes your product or service to stir up online communication.
The Missing Link
When possible, make sure all of your marketing pieces link back to your website!
To your success,
Andrew Rossillo
Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!
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