Content Crooner

photo credit: Lola_TC

If business was easy then we’d all be rich. Unfortunately, no matter how hard we try to run successful businesses things can go awfully wrong in the blink of an eye. Perhaps one of the computer processors you sell caused thousands of businesses to crash, but it turns out that the factory you outsourced your design to is the one to blame. You’ll need massive fire control to prevent your company from taking the blame — use your marketing to extinguish the sales-killing flames.

Your Website Isn’t Enough

Don’t expect your website to provide sufficient fire control. Nowadays, with all the new social media tools popping up, people rarely get their information directly from the source. The truth is that there’s an extremely slim chance that Internet users will consult with your website in order to validate the nasty claims against your company. Besides, it’s like believing a four-year-old child that they didn’t dip into the cookie jar when they’ve got cookie crumbs on their face. No matter how well your website content is worded, it will always maintain a certain feeling of propaganda. Internet users are much likelier to believe auxiliary marketing pieces than your website.

You must take swift and mobile action against damaging claims — your website is static and can’t maintain sufficient spin control.

Anti-arsonist Article Submissions

Among the best auxiliary marketing pieces you can arm your business with are high-exposure article submissions. Submitting a series of articles grants a simple and cost-effective way to smother these nasty fires as soon as they break out. You can easily execute an article blast that goes out all over the Web as well as to specific recipients that you designate. This content-rich platform supports a double-prong approach, allowing you to both explain away the claims made against your company as well as provide supporting information as to why you’re actually one of the most solid companies out there.

Fight Fire with Fire

There’s a solid chance that part of the damage being done to your company is through various social media tools. Fight fire with fire by using social media tools such as Twitter and Facebook. If these social media tools are being used to talk trash about your company then use the same platforms to correct the damaging misconceptions out there. Caveat: Hold your head high and address these misconceptions and bad-mouthing with patient, thorough and information-based responses — do not get sucked into the fray or you will only damage your company’s image further!

Another benefit to making use of such tools is that they often feature an application that connects your social media content to your website and other marketing pieces (E.g. Your Twitter.com account > Settings > Connections). This delivers simultaneous updates to your website which can help save you from having to double your efforts and repeat the same message across platforms.

Blog Away the Blame

Blogs provide an excellent opportunity to share the real deal. Suppress the urge to include dozens of explanation points. Keep it simple and convey an honest and transparent response for comprehensive damage control. Remember, as the incorrectly accused, you should be considered innocent until proven guilty. Maintain integrity and poise in your marketing messages to garner the most belief from your audience.

To get the most out of this approach you’ll need to already have a steady blog established. No one’s going to believe your fire-control piece if it’s the first post your company has written. It will be immediately obvious that the blog was set up simply to put out a fire. Your message will be bolstered by the existence of a solid collection of previously written blogs, adding vital credibility to your fire-explanation post.

So get started right away! Go out there, create good content, and spread it far and wide!

To your success,

Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!