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With the easy tie-in of technology and social marketing, two worlds have collided. Does your article submission and distribution service leverage this brave new world?

Back in the good old days of article marketing, a site owner simply wrote a bunch of articles, posted them to her favorite article submission service, and waited for the traffic to role in. Because article distribution was relatively new on the scene, most keyword phrases had little competition, and it was fairly easy to nail the top spot in Google.

Article marketing, especially when you use a solid article distribution service, is still a great strategy. It’s a key part of a comprehensive strategy that will build exposure. What’s new is the social tie-in.

Article Distribution and Social Media

If you use an article submission and distribution service, you can leverage that to make more inroads in the social sphere. After your article is distributed, be sure to send it out through your Twitter feed, update your blog and post it in your LinkedIn status.

A good article distribution service will make this easy for you, with quick links from your author account to Twitter and other social outlets. If not, check out a social site like Ping.fm, which lets you update all your profiles with one post.

Either way, be sure to maximize your exposure from each article you submit. While the exposure you get from your article distribution service is irreplaceable, it can be leveraged with a few simple clicks to reach even more audiences.

After The Article, Then What?

Internet marketers fall prey to a common syndrome: I call it post and go. They will post an article, then send it out through their social networks. All well and good, but what’s truly the value in simply pushing your content out there?

If you use the social sphere to push your content, you have to give something back. Use that social network to engage other users, re-tweet interesting ideas, and generally participate in the discussion. You’ll get back as much as you give.

To recap, use your article distribution service to get your articles into the world. And, if they offer it, take advantage of your service’s social media tie-ins. Then use the social sphere to engage your new market and grow your prospects. It’s the new face of article and content distribution.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

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Tags: Article Distribution Service, Article Submission Service, article submission site

This entry was posted on Sunday, March 7th, 2010 at 2:48 am and is filed under Article Distribution Service, Article Marketing, Article Submission Service. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.