Content Crooner

photo credit: Derek Purdy

Just as it is with a quality financial portfolio, diversity within your marketing plan is ideal. As a classic example of not putting all your eggs in one basket, diversifying your marketing plan protects your business from tanking if one of your main marketing efforts fails. With multiple marketing lines in the water you can still get some bites on your other lines in case you used the wrong bait on one of them. Article marketing encourages diversity in your marketing plan—the more lines (meaning articles) you have in the water, the better the chance you have of reeling in a whale of a client.

Different breeds of fish require different types of bait. Although you may have a relatively uniform target audience, different people will respond to different things. For example, while pay-per click campaigns (PPC) may be an effective tool for capturing leads from certain individuals, many of today’s online users are getting savvier by the minute and choosing to pass on these PPC ads, opting for more information-based ads and marketing pieces. Articles that provide useful information relevant to your business make excellent bait for these savvier Internet users.

Catch bigger fish with article marketing

Article marketing consistently proves to be one of the best ways to market and advertise high-end products and services. In order to get fish to bite at more expensive offers you’ll need to provide meatier bait. You significantly increase your chances for successfully marketing high-end products or services when you provide more information and greater detail regarding your product or service. Article submissions provide tantalizing substance, demonstrating undeniable positives about your offer, clearing doubt from readers’ minds and encouraging them to take a nice healthy bite into your bait.

One of the most frustrating elements about fishing is when there seems to be an entire school of fish just nipping at your bait instead of taking it whole. Likewise, it can be a real heartbreaker to see that your site analytics show you’re getting a large number of impressions, hits and site visitors but barely converting any to active customers or clients. Value-based articles provide enough information and points of interest to actually set the hook and convert those nippers into the catch of the day.

Spread your bait far and wide

Overall, article submission can be thought of as chumming the waters. By taking advantage of mass article submissions you will effectively spread some enticing chunks of information and value throughout the Web. While article submissions can achieve a very specific type of bait through the use of targeted keywords, the large-scale exposure that these articles garner will get more fish swimming towards your business-boat. This gets them close enough to your boat to then feed them more articles and then bring them onboard (Ask us about excellent lead generation capabilities here through opt-in article campaigns.) after they’ve eaten enough of your bait to know that you provide the best quality in the sea.

Diversity within your overall marketing plan also guarantees that you’ll have lines in the water at all times. Since you can’t see your prospects swimming below you, you don’t know when they’ll strike. Even if your PPC campaign has reached its daily bid limit and is shut off for the day, your website is under construction, or your phone lines are temporarily down, your business articles are permanent. Once you have them sent out into the Web waters they’re out there to stay. This type of permanence in marketing will make sure your boat stays afloat.

To your success,
Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!