Content Crooner

Thanks to automation, search engine marketing with articles has become almost too easy. Still, some folks continue to work the old way, posting their article to submission sites by hand. Automate yourself! Choose an article distribution service that lets you input the article once, and distribute it far and wide.

Unlimited Article Submissions For One Set Price

Google is clear about this…new fresh relevant content is key to staying in the SERPS game. You can’t distribute one or two articles and expect to stay on the front page of your search term. You’ve got to continue to post new articles, two or three per week for each category you want to dominate. So look for an article submission and distribution service that offers unlimited articles for one price, not a “pay per article” deal.

Easy Tie-Ins to Your Social Networks

Old school article submission services work like this: they take your article and distribute it to their favorite article submission sites and publishers. You’ll get some results this way, for sure. Forward thinking article distribution companies know that you need to reach new markets in new ways…and those people live in your social networks.

Use an article distribution service that offers an easy tie-in to your Twitter account, Linked In profile…even RSS feeds. This broadens the exposure you’ll get, and puts your content in front of entirely new markets, for no additional cost.

Easy To Read Reports So You Can Track Results

The mantra for anyone who is serious about marketing is return on investment…what kind of results did I get from this effort? Make sure you can answer that question. Does your article submission service tell you where the articles were distributed? Do they give you an easy to read report so you can see the actual exposure you’re getting? If not, why not? Tracking results is key. Don’t neglect it.

Article Scheduling Lets You Set It and Forget It

The average knowledge worker switches tasks every three minutes, and, once distracted, a worker takes nearly a half-hour to resume the original task, according to Gloria Mark, a leader in the new field of “interruption science.”

The solution? Do as much as you can in one sitting. This goes for your article submissions as well. Write up a bunch of articles, and then input them all at once. Schedule them go out over time, using your article distribution service’s auto-pilot or scheduling feature.

Your service doesn’t offer this? Time to shop around. Consider the huge cost of switching tasks and the fee for a good service easily pays for itself time and again.

In summary, use the automation that is already available for your article marketing efforts. Choose an article submission and distribution service that allows unlimited articles, social network tie-ins, complete reports, and article scheduling. Anything less and you’re just doing drudge work.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

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