Article Writing VS Article Marketing: What’s the Difference?
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So you’ve studied the various Internet marketing techniques and you’ve decided to try article marketing. You write a dozen or so articles and then put them on your web site. They get indexed by the search engines, and you start to receive a little traffic.
The problem is, that’s all that it really is. You simply receive a little traffic. You’re looking for a flood. The reason you may not be getting a flood of traffic though is that you’ve confused article writing with article marketing. There is a huge difference between the two, and I’ll explain both so you get the most from these two techniques.
First, article writing is about crafting your articles. Although there are many ways to do it, it’s easiest if you start with an outline. Then you will have some idea of what you plan to say.
Once you have created your outline, then you want to flesh it out. The way to do this is to write two or three sentences for each of your points. Then you will write a beginning, conclusion, and a resource box. Now you have an article.
The resource box is the dividing line between article writing and article marketing. Your resource box is meant to get your readers to click through to your web site.
Now, from an article writing point of view, you want to make sure that your resource box is clear and concise. You want to use only as many words as necessary to say what you have to say. Writing a good resource box takes practice, and you don’t want to waste your time including information that readers don’t need.
Article marketing is the step after article writing. With article marketing, you determine things like where you will submit your articles, whether or not to include it on your web site, what premium you will use to attract readers to your web sites.
The first thing you want to before submitting to any directories is to make sure that your resource box gives your readers a clear and compelling reason for wanting to visit your web site. This means including some type of premium for visiting your web site like a free newsletter, ebook, software, or some other resource.
Make readers want to click through to your web site. You don’t want to try to sell here, just try to get the click.
Next, where will you submit your articles? If you are trying to build backlinks, you want to submit to as many article directories as possible. The easiest way to do this is to purchase some type of submission service. A good submission service will distribute your articles to hundreds of web sites over time. This allows you to build backlinks in a natural manner.
Don’t forget though to submit to the top article directories. The top article directories are where your articles will get read. It’s the 80/20 rule. The important thing here is to make sure that you are clear on your purpose when submitting. That way you will submit in such a way that you get the maximum traffic and sales.
Ultimately, when writing articles, you want to focus on crafting a well written article. When using article marketing, make sure that your plan meets your article marketing goals.
To your success,
Mike Lawson
Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs .
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