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Selecting a good article submission site and article distribution service is paramount to a successful article marketing program. The most successful authors pick one that offers the best options to give them complete article marketing automation. It is the only way to remain competitive in today’s marketplace.

Article marketing can be as simple or complicated as you choose to make it. It may also be very time and labor intensive. Article marketing is a long-term marketing strategy and must be performed consistently to garner the best results. A good article distribution service will go a long way toward achieving this end.

So, what are some features to look for in a good article distribution site? Here is a list of the most popular features professional marketers look for:

Work from Anywhere

The best article submission services do not require any special software be installed on your computer to use the service. This allows you to work from any work station you have available to you. This is especially important to those business persons who travel a good bit of the time. You may work from your laptop, a desk top pc or anywhere else you have internet access.

Affordable

Every dime counts in business and it’s all about the bottom line. The best article distribution services have set fee for unlimited submissions in lieu of the “pay-per-piece” structure of some article submission sites. This allows you to get the biggest bang for your marketing dollars.

Article Marketing Automation

A good article submission site has features that allow you to schedule as many articles for release in advance as you would like. This is a lifesaver for those on tight work schedules. You may submit unlimited articles in one sitting and release them weeks or months after submission. This “set and forget” feature is one of the most popular capabilities most marketers look for in an article distribution service.

Integration with Social Media Sites

Almost everyone in business nowadays has numerous social marketing accounts they favor. The better article submission sites have the capability of allowing you to link your articles directly to these sites. This, too, is becoming a very popular feature.

Comprehensive Reports of Your Article Marketing Campaigns

The best article distribution services provide you with this invaluable information. Know where you articles were distributed and how they are performing in the field. This allows you to fine tune your marketing efforts and write only articles that are popular with readers and publishers.

Coaching and Review

A good article submission site not only gets your message out, it teaches you to become a better article marketer all around. The review process ensures that only well written, effective articles are distributed. Coaches on hand will assist authors in learning all the tricks of the trade to maximize their article marketing efforts.

These are not all of the features a good article submission site offers, but it is a good jumping off point. Find a service with at least these features as a minimum and you will do well with this strategy of marketing.

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

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