Content Crooner

When writing articles it may seem that the hardest part is writing the article. After all, it’s often hard to get started, or you may even have a case of writer’s block. However, once you learn the simple formulas for creating articles, then you quickly discover that writing articles really is the easy part. The more you write, the better you get, and you also learn how to write faster too.

Once you’ve written that article, it’s time to send it out so you get as much traffic as possible. Here are the most important mistakes you want to avoid:

Mistake #1: You didn’t post your article on your blog.

Maybe you are afraid of the “duplicate content” penalty. Maybe you only considered your article as a marketing tool for your business. Your article is far more than just a marketing tool, it’s content, and good content gets read.

By posting your article on your blog, it keeps your readers on your website, and it allows you to recycle your content. Recycling your content allows you to get more mileage out of it. Posting on your blog also allows you to connect further with your readers. They may not search for articles through article directories, and if they don’t, they won’t ever see your article.

Mistake #2: You didn’t submit to article directories, or you didn’t submit to very many article directories.

Submitting to article directories allows you to put your content where it is most likely to be found. Web site owners may choose to use your content to build their sites. Readers may read your content to help them solve their problems.

An added benefit of submitting to article directories is that it allows you to build backlinks pointing to your blog. The more backlinks you have the more targeted traffic you drive back to your blog.

In other words, submitting to lots of directories allows you to build lots of backlinks. Submitting to top directories increases your traffic. Using a good article submission service is the easiest way to do this.

Mistake #3: You didn’t consider blog related content sites.

When you think about article marketing, most will think about submitting to directories and nothing else. However, if you’re using articles to drive traffic to your blog, then you have a lot more opportunities to to increase your exposure and leverage your content for maximum exposure.

If you posted your article on your blog, then you’ll want to submit to blog carnivals. Having an RSS feed on your blog allows you to syndicate all of your articles, not just the one you’ve just written.

One other type of content you may also want to consider is ezines. Ezine directories will help you find ezines that accept articles on your topic.

Mistake #4: You didn’t consider other writing opportunities, like becoming a guest blogger.

This technique is more time consuming. If you want to general additional exposure, this is an easy way to do it.

Contact other blog owners and ask them if they accept articles. Consider submitting variations of your article for unique content. Look for high traffic high profile blogs in your topic to get the most from this technique.

Although it’s time consuming to use all of these techniques every time when marketing your articles, consider using them on a regular basis. You’ll get more traffic, and the best part is that it’s targeted. Targeted traffic is what ultimately gets you the sale.

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

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