Content Crooner

Scarcity is a limited supply. It may be time, or a limited number of a specific product. One can even use scarcity to make an old product seem more appealing or to clear the shelves. It’s a useful tool especially for any Internet marketer. Yet, what message are you sending when you overuse it?

Too much of a good thing is not always a great thing. Being pushy about time limits or simply not being honest obviously drives clients away. Another aspect of scarcity is that it is, by nature, finite. Do you use scarcity to the point that it changes your view of life or your business?

All businesses contend with competition. But to see clients and success as finite, or in dwindling supply, is a dangerous outlook. This is where abundance comes in. Scarcity is a marketing tool, not a life philosophy. Of course, it’s easy for us to fear running out of things. At times, we can even be insatiable. But, as far as it depends on us, we should focus on a life-view of abundance. There is plenty to spread around, whether it be time, clients, or whatever.

For example, consider the teachings of some well-known spiritual leaders. Jesus Christ taught that there is more happiness in giving than receiving. Mahatma Ghandi believed that Truth is God. Also, the Bhagavad Gita, one of the most important Hindu Scriptures, teaches that the root of all suffering is selfish desires. The main point that can be learned from these teachings is that a lifestyle based on scarcity is not something desirable. But, living by abundance and truth is the way to success and happiness and is universally accepted as such by all sorts of teachings.

How can one run their business by abundance? One way is making the most out of each customer you get. The most honest way of getting customers is by offering meaningful products. A returning customer is doing so because they value what you have to offer more than they value the cost of said product. Another way of maximizing a customer’s potential is by cross-selling and up-selling. It’s like going to buy a printer for your computer only to also be offered paper, ink cartridges, and an extended warranty, all things you may eventually need.

Offer your clients everything they need. If your products or services remain valuable and you remain positive and abundant, there is no reason to fear scarcity. It can be kept in it’s place as a simple marketing tool and any destructive potential can be stopped before it occurs.

In summary, we can sabotage ourselves by living a life of scarcity. It is based on selfishness, a trait that is counter-productive in the business world. To be successful in your niche, you have to WANT to help prospective clients. When you want to be helpful, it is obvious. This sort of integrity will draw clients to you as will offering meaningful, valuable products.

Focus on attracting what you want out of life. Seeing everything as finite will leave you a finite life. Don’t limit yourself and your business because of selfishness. Scarcity can be used honestly when it is kept in it’s place.

Peace, love, and traffic,

Taylor Vogt

Taylor Vogt is the Review Team Manager at Content Crooner, a quality content distribution service. He is also working on his upcoming Internet Marketing website Empowerous.com.

“Crooner Rocks”