Content Crooner

Content distribution is the “1-2-3 easy” way to market any website or online business. The basic concept is to reach as many readers in your target audience as possible, by providing solid informational content about your topic. This reach drives immediate traffic to your site, and also improves your search engine ranking in your chosen keywords.

First, Think Like Your Audience

The key to successful content distribution begins here. You have to get inside the heads of your target audience, and understand what info they crave. What info would they look for online? What type of newsletters would interest them? What blogs might they like to read?

This is how you choose the topic of the content you’ll distribute. And within that content, decide on a few key phrases that someone in your audience is likely to use in an online search. For example, let’s say you distribute parts for muscle car restoration. Your target audience is likely to be looking for information like “American muscle car history” or “restoring a classic car.”

Choose a few key phrases like this, and use them to write your article. Keep it informational, not salesy…that’s the real key to making this work.

Next, Get Your Content Posted

Once you have that interesting piece of content, you want it published in as many places as possible. You want to get it into news groups, article directories and posted on popular content sites in your chosen category. From there, editors and publishers will pick it up and publish it, along with your “About the Author” information. So your content, and your all-important backlinks to your site, are getting out there far and wide.

Those backlinks do more than drive immediate traffic from readers. They also help to improve your “PageRank” at the big search engines. So when someone Googles “restoring a classic car” your content is more likely to show up in the first page of search results.

Finally, Give Them Something to Love

Now that your content is getting out in front of your target audience, give them something else to love when they get to your site. Drive them to a landing page that relates to the topic of the article, with some more good info. From there, drive them into your sales path.

It’s all about getting into their heads and understanding what they are looking for. Once you do that, the rest is easy as 1-2-3.