You may be considering creating a series of articles to promote your home business. You no doubt read how useful content is crucial to building a business online. Hearing this is true is one thing. However, knowing how writing, and article distribution via article marketing automation builds your business, is equally important.

We’ll look at actual content creating first. Then, we’ll look at what constitutes a good distribution service. You need them to get your writing to your target market in a cost-effective manner.

You, the Content Producer

It all begins with words well written. You start the process of building your reputation as an online marketer through writing quality articles. Publishers want top-notch content rich with information for their readers. Their reputation is at stake. If they present sub-par content to their readers, they eventually lose those readers.

Your writing must offer unique, not stale, old information like much that abounds on the Web. This means content that digs deep and presents new nuggets of vital information to readers. Your niche has certain interests unique to their field of interest. They go to specialty publications looking for excellent information as pertains to this field.

Your writing for this field must have a ring of authority and expertise to it, at all times. If it doesn’t, why would anyone bother to continue to read your pieces? Therefore, make sure you present great information, clearly, and build the trust factor with your readers.

What results is that you develop a connection with them. They search out your blogs and websites through links you provide in your author’s resource box. They look to you to provide them more quality information. As you do, you strengthen the connection so that they trust you to recommend products and service to them.

This is when you can begin the selling process. Your sales pitches any time prior to this would probably have failed. You would have come across as “too in a hurry to sell.” However, now that you have established yourself as someone truly offering useful information, your readers listen. They see you as a helpful information provider first, and a marketer second.

A Quality Content Distribution Service, Your Distributor Extraordinaire

Okay, you have all your writing set to go out. You want to reach as much of your niche as possible. You know manual submission of your content, one at a time, to publishers is time-consuming.

You know you can better spend your time in other activities. Therefore, utilizing the services of a quality content distribution service is your best option. The best service, for an affordable cost, sends your writing to the best publishers in cyberspace.

They have efficient systems for doing so. This efficiency contributes to significant return on investment for you the internet marketer. You save time, energy, marketing money, and headache pill expenditures when you choose a good service.

A quality service charges a one-time fee for unlimited article submission in a period. They provide a monthly, yearly, or lifetime subscription. Whichever one you choose, you submit as much content as you like. You don’t pay extra costs or pay per-article.

A good service also has live article review. With this, you get expert editors who are current on all that marketing with content concerns. They ensure your writing rings with clarity and meets publishers’ expectations. They offer a best practices guide and other writing resources to help you grow as a content producer.

In addition, the best content distributor offers article marketing automation. They make it so you easily input your content once and then set distribution times. They offer autopilot distribution up to a year in advance. Therefore, you don’t spend inordinate amounts of time setting up weekly and monthly distribution.

A quality service stays attuned to new opportunities for getting the word out about your writing. They provide links from your author account to popular social media sites. In this way, your followers know exactly when your articles hit the market.

Finally, a premier service focuses on automatic distribution of any of your previously submitted writing. Your older content still works for you, even as you create new pieces. The best service keeps an eye out for new publishers on the online scene. They send your older content to these places to ensure they find a new audience.

Good writing, and good article distribution via article marketing automation is essential to your online business. Your potential customers want valid, useful, current information from you. They get that faster when you use a quality content distribution service to get that content to them. The result is greater traffic to your website and greater income for you.

To your success,

Carol Palmatier

About the Author: Carol Palmatier is a freelance consultant offering internet marketing advice to businesses and non-profits. Article marketing is the best way to build backlinks, traffic and expert status, and she recommends Content Crooner for article distribution. Why? Because it works!

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

As an internet marketer, you’re already using a platform that has exploded with growth over the past decade. Within that platform called the Internet is the power to reach a vast audience. Article distribution via article marketing automation is one method for reaching them. In addition, other methods exist that can help you grow your online business.

You build a strong foundation for future business success through using the Internet to its fullest. Here are a few ways you can achieve this success online:

Article Marketing

With this type of marketing, you put on your producer’s hat. As a “content producer”, you write useful articles on topics related to your business. Your goal is to provide first-class information to your target audience.

You hope to make a connection with this audience through your writing. People who find value in your writing can then link to your website from your articles. You have pre-sold traffic arriving on your site ready to listen to your product recommendations.

You get these useful pieces to your niche through using a quality content distribution service. They, through their extensive publishers list, get your work to specialty publications within your niche. They automatically distribute your articles to new publishers.

They also provide article marketing automation. Here, you set up distribution of your content for up to one-year in advance. You sit back, take a break, and don’t worry about scheduling distribution each week. According to your pre-set schedule, your articles, on autopilot, fly across the web to important publishers.

Social Media

People are talking about a host of topics on a host of social media sites. It’s become increasingly important that you utilize some of these sites. Social media is ‘right now’ communication the digital way. Used properly, you build your reputation as a quality businessperson.

Some sites are in the process of getting ready to offer paid services for business. This will allow enterprises to focus their “talk” to select groups that can provide additional income streams.

Social media is a way to get in front of a significant user-base. You hinder the growth of your online business if you don’t use at least one of these sites. It’s where people are engaging in discourse and it’s your chance to reach a new audience.

Word spreads fast on social network sites. Offer useful information and helpful advice as you engage in discussions. Present links to your quality products and services as well, in a thoroughly professional way. Social media is highly relevant to online businesses needing exposure.

Focused Advertising

Focusing your advertising to certain online platforms is targeted marketing. An example would be creating a promotional video for a popular video site. Another example would be creating ads that are solely for mobile devices.

In addition, focused advertising would include ads, which are suited specifically for social sites. Placing ads on a particular social site means you are targeting a specific user group. You fine-tune your ads to appeal to this group.

Focused advertising also includes writing ads about specific product lines. These ads would not necessarily trumpet your business as a whole. You may write an ad about one product only. You submit it to a free or paid classified site.

This ad could direct readers to a microsite concerning this product. Your goal is to gain additional sales for this product. Everything about this ad campaign focuses on that intent. You can do this for each product you promote through affiliate programs.

Quality Content Overall

Use online platforms to their fullest through creating quality content of all types. Not just articles need to be of high quality. Your website content must not be of the “fluff” variety. Your blog posts, no matter how short, must be gems of useful information.

Videos you create to highlight your business, products, and services must be high quality. That means well-chosen words, sharp visuals, and clear sound. Even photos you post in ads, your website, or blog must be crisp and vibrant.

Quality content overall sends a consistent message that you’re a professional. All of these combined speak volumes about your business. Make a concerted effort to present yourself this way to build credibility as an internet marketer.

Take advantage of all that the Web has to offer you as an online entrepreneur. Spread the word about your business with effective article distribution using article marketing automation. Use new social media and provide great content in many forms. Combined, these efforts contribute to a strong bottom line for your business.

To your success,

Carol Palmatier

About the Author: Carol Palmatier is a freelance consultant offering internet marketing advice to businesses and non-profits. Article marketing is the best way to build backlinks, traffic and expert status, and she recommends Content Crooner for article distribution. Why? Because it works!

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

When you start a new workweek promoting your home business are you a model of consistency. In other words, do you have a set routine for doing work that produces results? If not, you can begin today. Embrace article distribution via article marketing automation and other ways to promote your business consistently.

Being consistent means doing things on a regular basis to achieve desired results. For example, you may be studying the article marketing discipline. You’re new to writing content and want to learn to do it right. Therefore, you sit down for 90 minutes after supper, five nights a week, and write.

You’re being consistent. With this continuing effort, you reach your desired result; you become an excellent content producer. Now, apply this principal to a host of other tasks you perform to promote your home business online. Here are areas where you can apply the consistency principle:

Consistent Article Distribution

Upon completion of a set of articles, you have to get them to your target market. You do this through a quality content distribution service. You want consistent distribution of your writing. You achieve this through setting up future times for your content to go out to your readership.

How do you do this quickly and easily? You do it with article marketing automation. You submit your content once. You then let the service get to work systematically sending out your work to popular web publishers.

It’s distribution on autopilot. You can schedule your writing to go out for up to a year in advance. That’s certainly consistent delivery of useful content to your niche each month. This regular process gradually builds web traffic each month.

Consistent Forum Posting

Frequenting forums within your niche is a great way to perform market research. You catch the pulse of what’s happening and what the hot topics are in your niche. This helps you formulate good content for distribution and for your website and blogs.

Are you visiting these forums on a regular basis? It helps to do so. Of course, you don’t have the time to visit all or even most of them. However, pick a few that you really find useful. Set up a time each week to visit them and make insightful comments to help others.

Consistent forum posting helps you build credibility with your audience. You address questions asked on forums with a genuine concern to help others. You start to earn the trust of forum members. It’s like how you build that trust factor through your articles.

Consistent Newsletter Distribution

Do you have a newsletter where you offer useful information and promote affiliate or other products? Did you start out on fire with enthusiasm with your first issue? Are you sending this newsletter out like clockwork each week or month?

Alternatively, are there big gaps in time between issues? Sending out a newsletter in February, then another five months later isn’t conducive to building loyal readers. This is especially true if you advertised your newsletter as a monthly offering.

Lack of consistency here tells your opt-ins that you’re unprofessional and flighty. You made promises, but didn’t deliver. Be consistent in getting those promised newsletters out each week or month.

Consistent Blog Posts

If you have a blog that drives traffic to your website, you must be consistent in posting. Blog readers want timely, fresh, interesting information if not daily, then certainly a few times a week. Blogs are mini daily newspapers for your home business.

People like keeping up-to-date on the news. Be a professional reporter and report on topics related to your business regularly. The more you do the more web links you can include in your posts. The more links back to your main website, the faster you grow sales.

Consistent Knowledge Gathering

Content you create, for distribution through a quality content distribution service or for a website, demands quality information. Be consistent as a knowledge gatherer. Research what your niche wants to know. Keep current on upgrades to products you promote.

In addition, keep current on topics related to the products you promote. Knowing the latest concerning holiday golf resorts is useful information to people buying your affiliate golf products. You can write a piece on this topic and include a link to your website from it.

Be consistent when it comes to promoting your home business online. Be consistent in article distribution via article marketing automation. Be consistent in all of the other ways you choose to market your venture. Consistent effort builds robust businesses poised for future growth.

To your success,

Carol Palmatier

About the Author: Carol Palmatier is a freelance consultant offering internet marketing advice to businesses and non-profits. Article marketing is the best way to build backlinks, traffic and expert status, and she recommends Content Crooner for article distribution. Why? Because it works!

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

As you work each day promoting your home business, do you follow a plan of action? Alternatively, do you take a less structured approach to marketing? Having a set plan is the best way to garner the traffic results you desire. Article distribution using article marketing automation along with other methods should be part of that plan.

Marketing a home business online allows you to use the power of the Internet. You have numerous online marketing options to choose from, which work well. Let’s consider a handful of them that can be part of your marketing plan:

Article Marketing

Article marketing is one method for getting extensive exposure for your business. In effect, you’re a content producer who provides quality information to your niche consistently. That means running multiple campaigns each year. It’s an affordable way to get your web links spreading throughout the Web.

However, using this method, you need a quality content distribution service to get you that far-reaching distribution. A good service offers unlimited submission and they automatically distribute your work to new publishers. They also assist you in promoting your content via social media tie-ins.

In addition, a quality service offers article marketing automation. You set up the distribution of your entire campaign upfront. You don’t have to revisit the site each week to schedule distribution. Schedule your writing to go out up to a year in advance. This is time-management extraordinaire.

Email Marketing to Your Current Customers

It’s easier to sell to a customer you already have a business relationship with then to secure a new customer. Therefore, you must continually get information to your loyal clients. Regular, informative emails offering excellent information, tips, advice, and product deals do work.

Send these out consistently, but don’t overdo it. Offer value to your regular customers at all times in emails. You can sell and promote, but tie this in with offering useful information as well. A simple email message can have nuggets of useful information just as your articles do.

Free Classified Ads

While this isn’t the be all and end all way to get traffic, it still pays some dividends for no expenditure. Numerous free ad sites exist. Explore them and write unique ads promoting your affiliate or other products. Slot these ads into the proper categories on these sites.

You may surprise yourself with some of the traffic you drum up. Remember, your only investment is the time to write a short ad and submit it. Many free ad sites have significant traffic volumes. Check them out and gain some new visitors to your website.

Develop Microsites Devoted to Specific Products

A microsite is an individual web page or group of pages. Their purpose is to function as a supplement to your primary website. On this page or pages, you include highly detailed information on a product or product group. Your intention is to focus attention solely on this product or category.

With a microsite, you write keyword-specific content related to the product you’re promoting. Your goal is to have search engines rank your microsite highly when search engine users look for such content topics. You’re performing highly targeted marketing with a microsite.

Go Viral With Vibrant Video

Search engines are indexing video more. Web searchers find that visual representations of information suit their needs. Try converting some of your articles to video. In addition, make a video that focuses on a new product you are adding to your lineup.

You may promote a rather complicated product, maybe a complex software program. Use a video to explain this product more clearly to your niche market. Of course, include a link on your video to where they can gain further documentation on the product. Upload your video to the popular video portals on the Net. Useful videos often spread quickly around the Web.

Consider a Mobile Website

The trend in marketing digitally is toward creating websites specifically used for handheld portable devices. Mobile users are increasingly migrating to gadgets with bigger touch screens and those with internet browsers. Don’t ignore this trend as its popularity increases.

Developing a mobile website is to take advantage of users who are using smartphones in place of traditional handsets. As mobile search grows, internet marketers have to make sure they’re creating websites for handheld devices.

Implement the above methods into your monthly marketing plans. With article distribution using article marketing automation and the others, you hasten the growth of your business. Don’t take an unstructured approach to your marketing. Plan it, work it, and reap the benefits of your consistent effort.

To your success,

Carol Palmatier

About the Author: Carol Palmatier is a freelance consultant offering internet marketing advice to businesses and non-profits. Article marketing is the best way to build backlinks, traffic and expert status, and she recommends Content Crooner for article distribution. Why? Because it works!

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”