Find Out How Publishing Articles Helps Increase Profits

March 13th, 2010

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Publishing articles is the most cost efficient ways to promote your business online. That’s quite a bold statement. How can it help to simply submit articles to a publisher? Keep reading and find out.

No business can survive without a marketing strategy. This is true even for online businesses. One of the most successful ways to promote a business online is via article distribution. Done right, businesses can see a major increase in interest and potential sales when they employ a good article marketing strategy.

What is Article Marketing and Distribution?

Article marketing refers to the process of writing short articles that contain relevant keywords related to the business being promoted online. These are then posted on article directories where they can be used for others. Some popular directories for publishing articles are:

Ezinearticles.com
Buzzle.com
Goarticles.com
Ideamarketers.com
Bluegrasssolutions.info

Well-written and relevant articles will be reached by a large readership. One promotion benefit of this is that other sites may well link to what you have written. This happens in many ways, for example, a graphic designer may have written about making captions and pictures on a website SEO friendly. A link to this article may be used by a blogger for an SEO company.

Tips on Promoting Online via Article Distribution

To succeed at article marketing and distribution there are some things that must be kept in mind. These include:

Original Content: Write useful pieces, but try to target a particular niche. These pieces should ideally be about the same thing, but more importantly they should provide information. Make sure to include keywords relevant to your business.

Choose Topics Wisely: Use topics that make readers want to read what you have to say. Catchy, interesting headlines are important in the promotion process; after all, it is the first thing potential clients will see.

Keep it Short and Sweet: Online readers have limited time so do not write long, hard to read pieces. Use bullets points and short sentences for maximum effect.

Blog: Create a blog that is connected to your website and post your blog entries there, or place articles on your own website. Quality content attracts readers, readers become customers.

Publish often: The more quality articles you have published online the better. This will increase the amount of traffic your website will get and the likelihood that you will be found by search engines.

Reputation: Build your reputation in the industry or area where your offer your services. One great way to do so is to write an eBook on the topic. This can be as simple as using your already published pieces.

Bylines and Author Resource: Make sure to use bylines where allowed when posting or commenting in forums. Place your URL in the author’s box on distribution sites.

Employing a great marketing strategy will help promote any business online, not just Internet-based entities. In addition, it doesn’t matter the size of the business, it can benefit from this type of promotion. Promoting a business online takes time to get it done right and achieve results, but it is worth it to achieve success.

Submit Articles

Make a plan that includes what you want to achieve and how you intend to do it. Once you have that done, start writing and submit articles to publishers. Publishing articles is what a publisher does best. It takes time to start seeing results from your article marketing strategy, but do not give up, success will happen in time.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

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Catch a Whale of a Client with More Marketing Lines in the Water

March 12th, 2010
2006-07-05
Creative Commons License photo credit: Derek Purdy

Just as it is with a quality financial portfolio, diversity within your marketing plan is ideal. As a classic example of not putting all your eggs in one basket, diversifying your marketing plan protects your business from tanking if one of your main marketing efforts fails. With multiple marketing lines in the water you can still get some bites on your other lines in case you used the wrong bait on one of them. Article marketing encourages diversity in your marketing plan—the more lines (meaning articles) you have in the water, the better the chance you have of reeling in a whale of a client.

Different breeds of fish require different types of bait. Although you may have a relatively uniform target audience, different people will respond to different things. For example, while pay-per click campaigns (PPC) may be an effective tool for capturing leads from certain individuals, many of today’s online users are getting savvier by the minute and choosing to pass on these PPC ads, opting for more information-based ads and marketing pieces. Articles that provide useful information relevant to your business make excellent bait for these savvier Internet users.

Catch bigger fish with article marketing

Article marketing consistently proves to be one of the best ways to market and advertise high-end products and services. In order to get fish to bite at more expensive offers you’ll need to provide meatier bait. You significantly increase your chances for successfully marketing high-end products or services when you provide more information and greater detail regarding your product or service. Article submissions provide tantalizing substance, demonstrating undeniable positives about your offer, clearing doubt from readers’ minds and encouraging them to take a nice healthy bite into your bait.

One of the most frustrating elements about fishing is when there seems to be an entire school of fish just nipping at your bait instead of taking it whole. Likewise, it can be a real heartbreaker to see that your site analytics show you’re getting a large number of impressions, hits and site visitors but barely converting any to active customers or clients. Value-based articles provide enough information and points of interest to actually set the hook and convert those nippers into the catch of the day.

Spread your bait far and wide

Overall, article submission can be thought of as chumming the waters. By taking advantage of mass article submissions you will effectively spread some enticing chunks of information and value throughout the Web. While article submissions can achieve a very specific type of bait through the use of targeted keywords, the large-scale exposure that these articles garner will get more fish swimming towards your business-boat. This gets them close enough to your boat to then feed them more articles and then bring them onboard (Ask us about excellent lead generation capabilities here through opt-in article campaigns.) after they’ve eaten enough of your bait to know that you provide the best quality in the sea.

Diversity within your overall marketing plan also guarantees that you’ll have lines in the water at all times. Since you can’t see your prospects swimming below you, you don’t know when they’ll strike. Even if your PPC campaign has reached its daily bid limit and is shut off for the day, your website is under construction, or your phone lines are temporarily down, your business articles are permanent. Once you have them sent out into the Web waters they’re out there to stay. This type of permanence in marketing will make sure your boat stays afloat.

To your success,
Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Article Marketing Strategies: Establishing Your Reputation as an Expert

March 12th, 2010

“Article marketing” is a popular buzzword phrase these days. Its pros and cons are debated often by web marketing experts. You may or may not believe in the power of article marketing as an SEO tool. However, even if you’re happy with your current search engine rankings, article marketing produces other benefits for your Web business.

Article marketing has two major purposes. The first is helping your website to rank higher in the major search engines. Of course, it’s possible in some cases to achieve a high ranking without embarking on an article marketing campaign. This may be particularly true if you have a unique or “niche” business. Web business owners may find it difficult to justify the cost of article marketing in such cases.

The second purpose of article marketing is to establish your reputation as an industry expert. This is a very different goal from the first one. It may be possible to get a good ranking without article marketing. However, developing that reputation may not be possible without it.

This reason alone is a compelling enough one to take the idea of article marketing seriously. Article marketing is a little bit like hiring a PR firm (but far less expensive). It’s a form of self-promotion whose first goal is to raise public awareness about who you are.

After all, few people know an industry better than the ones who are selling products or services in that field. For example, let’s say you have a website that distributes eco-friendly cleaning products. An Internet user who wants to purchase eco-friendly cleaning products may have a dozen or more online companies to choose from. Why should he choose your company when it’s just as easy to click on someone else’s link?

It’s never a guarantee that he’ll click on your link, even if it comes up in the number one position on a search query page. He might be more inclined to choose your link over a competitor’s, though, if he already trusts your expertise.

Since search engine users haven’t met you, the only way to establish that expertise is by communicating it via the Internet. Article marketing is one of the very best ways to do this.

It’s important to note that article marketing is a long-term strategy. This is one of the number one reasons that Web business owners either don’t attempt it, or abandon it after a few tries.

It takes some time to develop a reputation in your industry. Submitting articles to distribution sites should be done on an ongoing basis. If it’s your first foray into the world of article marketing, start small. Create a batch of ten articles and submit them to 100 (or more) article directories. Then sit back for a few months and see how much difference your first round of articles is making in your bottom line.

After three or four months, evaluate your first article marketing campaign. Use that information to decide what subject(s) or product(s) to focus your next campaign on. Then create another batch of ten and do the same thing.

Doing this three to four times per year will begin to spread your name around the Internet. A well-written article (whether produced by you or an article writing service) should attract Internet visitors interested in your industry. It will also rank well and get read often if optimized properly.

In time, your readers will begin to associate your name and website with your articles. The sound advice that you offer in a well-written article will inspire confidence in your knowledge.

Your article marketing campaigns will have established your reputation. The next time readers need a product or service that you offer, you’ll no longer be a stranger to them. They’ll choose the one they “know” when they have the option to click your link or links to your competitors.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

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Article Marketing for Beginners: The Trouble with Article Spinning Software

March 11th, 2010

Article marketing is at least as crucial a form of Internet advertising as pay-per-click advertising. Many experts contend that it’s even more important than paying for ads. This has increased the demand for original articles. It also begs the question: is article spinning software as effective as creating articles from scratch?

Scores of article writing services have sprung up across the Web in recent years. Article marketing is big business, and entrepreneurs and writers have been able to benefit from this phenomenon.

Software developers have also responded to the increased demand for original articles. Software companies have created article spinning software in order to compete with article writers and creation services.

Article spinning software has been touted as a cheaper way to obtain original works for article marketing. Article spinning software works by taking an original article and then “spinning” it into multiple “original” articles.

Theoretically, a user can take a single article and create dozens of new articles. These “new” articles, the software makers claim, will be approved by content filters which flag duplicate content on the Internet.

Article spinning software varies in price. Programs tend to range from just over 50 dollars to a few hundred. Web business owners who plan to engage in ongoing article marketing campaigns stand to benefit most from article spinning software. However, these programs may not be all they’re cracked up to be.

Here’s how article spinning software works: a user uploads an original article into the program. The program scans the article and isolates words and phrases from the article body.

Next, the program looks for pre-programmed substitutions for those isolated words/phrases. The software removes the isolated words/phrases from the original text. It then replaces them with one of those programmed substitutions.

You can put this into perspective with some simple math. Let’s say an article spinning program isolates ten phrases from an article. For the sake of simplicity, let’s say that the program finds 12 substitutions for each of those ten phrases. This could potentially result in the program generating 1,200 “new” articles from a single article.

If this is true, what article marketer in his right mind would pay a writer for an original article? At least, this is what the companies who produce article spinning software will try to make you believe.

The problem is that most article spinning software programs aren’t as intelligent as their producers claim. When article spinning programs simply substitute new words and phrases for original ones, the result can be disastrous.

Sentence syntax is often disrupted, rendering the new sentence grammatically incorrect. Tense may end up changing from sentence to sentence or even phrase to phrase. The new article comes out sounding like it was written by a child or someone whose first language is something other than English.

Another major drawback is the inability of software to “think” abstractly. Software programs, of course, don’t really think at all. They simply act on the instructions they have been programmed with. Therefore, an article containing abstract concepts can turn out sounding strange at best and unintelligible at worst after spinning.

For example, take this sentence: “Cilantro is the modern equivalent of the parsley garnish. Dishes topped off with a sprig of cilantro are a picture of contemporary culinary class.”

An article spinning program might isolate keywords and create a spin like this: “Cilantro is the new-fangled equal of the parsley decoration. Plates topped off with a sprig of cilantro are a photograph of non-traditional caste.”

Obviously the spun version of the original phrase conveys a meaning that is far different from the original. Not only is the meaning different, it doesn’t even make sense.

In reality, very few (if any) good article spinning programs exist. Buyers frequently end up having to rewrite most of the rewritten works. Instead of becoming simpler, article marketing becomes a bigger headache, especially if the user isn’t much of a writer him/herself.

Besides creating extra work for the user who has to spend hours proofreading and rewriting, poor articles create a poor image. Badly-spun articles which are difficult to understand lead readers to question the professionalism of the business associated with them. It certainly doesn’t inspire consumer confidence.

Hiring a writer or a company that produces original articles saves time for the article marketer. A reputable writing service typically produces high-quality original articles which have not only been professionally written but also professionally edited. Additionally, they will guarantee that an article will not get flagged as duplicate content, something article spinning software can’t do.

An article marketing campaign can only be as effective as its articles are powerful and professional. Article spinning software simply can’t produce the kind of quality articles that a professional writer can.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

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Take a Cue From the New Site Design And Boost Your Sales

March 10th, 2010

You must optimize your business at every opportunity possible. That’s one of the reasons behind the redesign of the Content Crooner website. We constantly strive to improve your business’ potency through efficient and innovative online marketing methods. The website is the first point of contact you have with Content Crooner, and a better Web experience will make your life easier and add more value to the service you get.

It’s all about the “work smarter, not harder” maxim. Through improved ease-of-use and respect for proper website navigation practices, it’s now even easier to find exactly what you need on the Content Crooner site. In today’s saturated online marketplace, accessibility of resources is more vital than ever before. Now, more than ever, the new Content Crooner site lets you get what you want, when you want it.

A straightforward and effortless article marketing system gives you the power to lead your prospects more efficiently through the online marketing and sales funnel – the power to improve your own sales! Automated article distribution allows you to market smarter and free yourself up to concentrate on what you do best – running your business. Stick to those tasks and boost your business to new levels with your article distribution on autopilot. This is not just better business practice, it’s more fun too! That’s right, building and maintaining a successful business is supposed to be fun. We find it truly rewarding to simplify your marketing, eliminating sales-killing roadblocks and allowing you to cruise straight through to your business goals.

While you’re at it, take a cue from the new site design. Mass exposure through article submissions needs to be followed up by immediately engaging prospects on your website. You do this by generating interest and providing solid value. Your website has to make people want to return, and just as importantly, it must convert them to customers. Give out information freely, make it easy for people to see how you can help them, and bolster your claims with real testimonials from your customers – they are worth 1000 times more than anything you could say yourself.

Comprehensive article marketing pulls new clients in from the search engines through keyword-rich, useful information, and instantly grabs their attention with killer content. Content is king on the Web! Make your prospects more likely to break the bonds of procrastination and doubt and buy from you every time. Write value-based articles that will slice through market saturation and speak loudly to today’s savvy online audience. Give them the information they want and get more business. You’ll be surprised at just how easy it is to get lucrative exposure and make your audience take action through the automated distribution of content-rich articles.

And if you’ve seen the previous site, you may need to borrow one of our tissues as we say our heartfelt goodbyes to Izzy the Lizard as he goes into early retirement. But don’t feel sorry for him – we bought him a nice heated rock on which he’s now simply humming instead of crooning his heart out. You’ll see that our new logo features an old-fashioned microphone, representing the comprehensive marketing blend we offer to our clients, combining classical, proven methods with industry leading techniques as the leading article marketing site. Our willingness to let our beloved Izzy retire proves that we’re always looking for ways that we can improve our services in order to improve your business. We’ll give you everything you need to get noticed and magnetize new clients by providing your business with a whole new voice.

Visit Content Crooner today to discover how article marketing will take your business from where it is now to where you want it to be. Heard enough and ready to get started? Then join the Crooner Crowd and sign up today!

To your success,
Andrew Rossillo

Andrew Rossillo is Content Crooner’s Marketing Blogger and Staff Writer. He’s ready to put his years of copywriting and online marketing experience to work for your business—he’ll help you get noticed!

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Article Marketing Automation and Other Ways a Quality Article Distribution Service Assists You

March 10th, 2010

If you’re new to the article distribution discipline, there’s a ton of help available to you. This is through choosing a quality service that has systems in place for gaining you exposure. A good service offers article marketing automation and other ways to help you get your writing to your niche.

Upon choosing a good service, check out the writing resources they provide. This sets you off on the right course for any article campaign you undertake. Good writing is essential to attracting the attention of your target market. They desire excellent articles that contain loads of helpful information.

A premier service offers a best practices guide. This guide sets forth exactly what publishers want from writers. Web content intended for widespread distribution must adhere to formatting and tone requirements. They must not sound like sales letters. They must adhere to particular word counts to perform optimally.

A good service also offers live article review in tandem with a best practices guide. They understand that software scans of your work are not enough. With this once-over by a seasoned editor, your articles avoid publisher rejection. Editors help you present your writing in the best light for your audience.

A quality content distribution service also lets you submit your work from any location. Some services require that you download software to your personal computer. However, you can only submit from that computer.

This means any campaign you wish to run is on hold if you’re away from your home office. A service that only requires you log in to their site is what works best. This means you submit articles from anywhere, anytime. You can do this from your laptop as you’re on the go, as long as you have Internet access.

The best service also has a huge publishers list. This means you have excellent choice when it comes to targeting your content to the proper audiences. A good service also offers hundreds of categories in which you can slot your articles. This is critical to getting unique content to unique publications that focus on specialized topics.

It’s important, if you’re new to marketing with content, to utilize a service that offers a money back guarantee. A quality content distribution service confident in their product has no problem offering this to members. In this way, you test the service out without risking your financial resources.

It’s best to choose a service that offers unlimited article submission in a subscription period. This does two things for your business. First, it keeps it on budget, as you’re not paying extra fees to submit additional work. Some services limit how many submissions you can make in a period.

Second unlimited submission means unlimited links getting around the web. These links are business builders. The more the merrier. Unlimited submission encourages internet marketers to be prolific writers so they can increase their exposure on the Net. Of course, if you want this exposure, but have no time to write, you can hire a ghostwriter.

The thing is you want to take advantage of unlimited content submission. It truly is a way to build your business in an affordable way. In addition, the more that your target market reads your quality writing, the faster you build your reputation.

Consider that the best service provides social media tie-ins for writers. Social media is public relations gone 21st century. You can reach a broad audience fast through social sites. It’s true viral marketing.

Let others know immediately when you have an article published. This drives traffic to the article and by extension your website. Consider also that many people retransmit social media messages.

An interesting piece you write may pique someone’s interest. They let a friend know about the article; this friend lets their friends know. Your hot article is now coursing around the web. It’s picking up steam, and possible new customers for your business.

In addition, a good service offers you an article review checklist, a pen name, and article marketing automation. With automation, your writing goes out each week to top publications. It’s automatic and you don’t have to go in and schedule this each week.

You input your content once and schedule all distribution up front. That’s one less marketing task to worry about each week. This is a service giving you time to do other things.

Utilize all the resources a good article distribution service offers you. Access their knowledge base to help you write professional articles. Use their article marketing automation option for reaching the Web’s top publishers. Let them help you secure that relevant traffic that builds businesses.

To your success,

Carol Palmatier

About the Author: Carol Palmatier is a freelance consultant offering internet marketing advice to businesses and non-profits. Article marketing is the best way to build backlinks, traffic and expert status, and she recommends Content Crooner for article distribution. Why? Because it works!

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

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Can I Promote My Startup Business Online with Articles?

March 10th, 2010

Knowing when and where to submit articles online is quite possibly the most important part of article marketing. Publishing articles with a variety of ezines and article directories is paramount to achieving success in your article marketing strategy.

The best way to launch a startup business online is to find a marketing strategy for promoting your product. The internet has opened many virtual doors, windows and streets for advertising online. If you learn how to utilize the promotion of your business correctly you can maneuver through these openings easily. An article marketing strategy is a tool that no online business should ever overlook.

What is Article Marketing?

Simply put, article marketing is a type of advertising that allows business owners to write and submit articles about their industry. Publishing articles about your product or service creates backlinks to your website and creates a relationship of trust with your readers. Building a reader base is quite easy when you publish quality articles.

The articles contain information about the author immediately following the content. The author area is often called the “author resource box” or “author biography.” Content must express to potential customers specific details about your business. The content is then published by ezines and directories to be released throughout the world wide web.

More Specifics to Know About Marketing Articles

Professionals have used article marketing for as long as the written word has been available through printed form. For example, before tax season an accountant may write an article related to filing taxes such as “How to Itemize Deductions.”

Prior to the Internet, the information was printed by newspapers or magazines. The article would go on to reach potential customers searching for an authority on taxes earning potential business for the accounting company who produced the article. The Internet allows reach to a much wider reader base.

Article marketing coupled with social media is advantageous in many ways. It is extremely helpful to startups or those on a limited marketing budget. The exposure it creates helps you reach your target audience and prove your business is the leading authority for your product.

Distributors submit articles for a small fee, continuously to various social media outlets. Article marketing is a very cost effective advertising campaign. Submit articles to a distribution company that makes publishing articles their number one goal.

Social Media

The new generation of business done on the internet has the power to use Web 2.0 to promote their business online. Web 2.0 is various social networking sites such as Wikis, Facebook, and LinkedIn.

A good marketing strategy uses these free sites. Writing high-quality, relevant promotional material for your start-up business will give you a leg up on the competition who ignore the popularity of Web 2.0. The tools for your success are out there, you just have to use them.

Search Engine Optimization

SEO is the order that a web page is ranked when keywords relating to the that page are typed in search engines. The better the page is ranked the greater the likelihood that that page will generate a larger portion of visits. Article marketing and distribution is the most useful tool to promote your business online and effectively drive traffic to your site, thus increasing the potential for sales.

Utilize These Tools

Compose high-quality content and submit articles to a reputable distribution company. Publishers are publishing articles every single day about other products and services people search the search engines for; get your information where it belongs. Write what you know. Increase your SEO through Web 2.0. Over time you will reach your business goals through increased online traffic.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

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Article Marketing Savvy: Are all Article Submission Services Created Equal?

March 9th, 2010

Is article marketing a significant part of your web marketing strategy? If so, then the article submission service you choose is crucial. It may be tempting to choose the one that costs the least or has the flashiest website. However, this would be like buying a car simply because it’s your favorite color or because the dealership offers you a free television. The product itself may not be worth the price.

All article submission services, in reality, are not created equal. Just like any product that you buy, you’ll be able to find multiple “brands” and varieties. You’d never buy the first house or computer that you looked at. Neither should you sign up with the first article submission service you stumble across. Always shop around.

How, exactly, do you determine which article submission service will provide the most bang for your buck? Comparing features and benefits is a good place to start. The most important ones to consider when you compare are:

1) How many publishers will an article submission service distribute your articles to? An effective article marketing strategy dictates that you get your article out to as many publishers as possible. One service provider may upload your article to 100 publishers. Another may submit it to 300. This should play a role in determining which article submission service to use.

2) Are your articles reaching their intended destinations? Internet article directories come and go, literally, on a weekly basis. New ones keep emerging while old ones sometimes fold.

How old is the list of directories that your article submission service sends articles to? A list that’s older than a few months could already be outdated. Your article submission service may claim to send your article to 300 directories. However, a list that’s too old may mean that 20 of those directories don’t even exist anymore. You, the consumer, will not get what you paid for in this case.

3) Does the article submission service follow up on submissions? Most article submission services submit articles electronically. Sometimes e-glitches occur as a result. Articles may not end up at their intended destinations. Will the article submission service follow up on these “glitches” and submit your article manually if this occurs?

Sometimes other errors occur. For example, an article may not be formatted in the way a publisher wants. Again, this requires follow-up and possible manual submission. Will your article submission service do this for you?

4) How will your article submission service communicate with you after you order? When you hand over your credit card information, you are trusting that your service provider will do what you’re asking. Otherwise, you’re losing your money. How will you know that you’re receiving what you’ve paid for?

A reputable article submission service will provide you with reports on the status of your submissions. Once the submission process is completed, will your service provider alert you? Will your service provider let you know if there were issues with any of the submissions? Will they let you know when those issues get resolved? Open, detailed and regular communication should always be part of what you pay for.

You may have noticed that “cost” isn’t on this list. That’s because cost is relative, and not all article submission services are created equal. The more benefits a particular article submission service offers, the more they’ll probably charge.

Decide which ones are most important to you and then pay what is necessary to get the best possible results. It’s probably worth paying a little bit more to get the best possible results that meet your specific needs.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

Follow Us on Twitter: ContentCrooner

“Crooner Rocks”

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How to Build Your Business With Writing and Article Marketing Automation

March 9th, 2010

You may be considering creating a series of articles to promote your home business. You no doubt read how useful content is crucial to building a business online. Hearing this is true is one thing. However, knowing how writing, and article distribution via article marketing automation builds your business, is equally important.

We’ll look at actual content creating first. Then, we’ll look at what constitutes a good distribution service. You need them to get your writing to your target market in a cost-effective manner.

You, the Content Producer

It all begins with words well written. You start the process of building your reputation as an online marketer through writing quality articles. Publishers want top-notch content rich with information for their readers. Their reputation is at stake. If they present sub-par content to their readers, they eventually lose those readers.

Your writing must offer unique, not stale, old information like much that abounds on the Web. This means content that digs deep and presents new nuggets of vital information to readers. Your niche has certain interests unique to their field of interest. They go to specialty publications looking for excellent information as pertains to this field.

Your writing for this field must have a ring of authority and expertise to it, at all times. If it doesn’t, why would anyone bother to continue to read your pieces? Therefore, make sure you present great information, clearly, and build the trust factor with your readers.

What results is that you develop a connection with them. They search out your blogs and websites through links you provide in your author’s resource box. They look to you to provide them more quality information. As you do, you strengthen the connection so that they trust you to recommend products and service to them.

This is when you can begin the selling process. Your sales pitches any time prior to this would probably have failed. You would have come across as “too in a hurry to sell.” However, now that you have established yourself as someone truly offering useful information, your readers listen. They see you as a helpful information provider first, and a marketer second.

A Quality Content Distribution Service, Your Distributor Extraordinaire

Okay, you have all your writing set to go out. You want to reach as much of your niche as possible. You know manual submission of your content, one at a time, to publishers is time-consuming.

You know you can better spend your time in other activities. Therefore, utilizing the services of a quality content distribution service is your best option. The best service, for an affordable cost, sends your writing to the best publishers in cyberspace.

They have efficient systems for doing so. This efficiency contributes to significant return on investment for you the internet marketer. You save time, energy, marketing money, and headache pill expenditures when you choose a good service.

A quality service charges a one-time fee for unlimited article submission in a period. They provide a monthly, yearly, or lifetime subscription. Whichever one you choose, you submit as much content as you like. You don’t pay extra costs or pay per-article.

A good service also has live article review. With this, you get expert editors who are current on all that marketing with content concerns. They ensure your writing rings with clarity and meets publishers’ expectations. They offer a best practices guide and other writing resources to help you grow as a content producer.

In addition, the best content distributor offers article marketing automation. They make it so you easily input your content once and then set distribution times. They offer autopilot distribution up to a year in advance. Therefore, you don’t spend inordinate amounts of time setting up weekly and monthly distribution.

A quality service stays attuned to new opportunities for getting the word out about your writing. They provide links from your author account to popular social media sites. In this way, your followers know exactly when your articles hit the market.

Finally, a premier service focuses on automatic distribution of any of your previously submitted writing. Your older content still works for you, even as you create new pieces. The best service keeps an eye out for new publishers on the online scene. They send your older content to these places to ensure they find a new audience.

Good writing, and good article distribution via article marketing automation is essential to your online business. Your potential customers want valid, useful, current information from you. They get that faster when you use a quality content distribution service to get that content to them. The result is greater traffic to your website and greater income for you.

To your success,

Carol Palmatier

About the Author: Carol Palmatier is a freelance consultant offering internet marketing advice to businesses and non-profits. Article marketing is the best way to build backlinks, traffic and expert status, and she recommends Content Crooner for article distribution. Why? Because it works!

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Your Article Marketing Strategy Begins With a Good Article Submission Site

March 8th, 2010

Writing articles to promote your business is a worthwhile endeavor. It certainly is a way to drive relevant traffic to your websites. However, the mileage you get out of your content depends on who’s doing your distribution. Your article marketing strategy begins with a good article submission site.

What constitutes a quality content distribution service? A good service has numerous features, which they bundle into an affordable subscription package. Here’s a quick rundown of them:

Unlimited Content Submission

The best service allows you to submit as many articles as you can write in a subscription period. They don’t set a ceiling on how many they will accept in a period. This affords you the opportunity to get a myriad of links onto the Net.

A Money-Back Guarantee to Try Their Service

A service very confident in what they can do for you offer a guarantee. When you sign up, you give their service a whirl for a few weeks. If it’s not for you, within 30 days of purchase they give you a refund, with no questions asked.

A Significant Publishers List

A good article submission site has a large publishers list. They work with the best online publishers in the business. This means your writing goes to popular publications that have many loyal readers. This is great exposure for your internet marketing enterprise.

Hundreds of Categories to Choose From

A quality content distribution service lets you select from a plethora of categories. You target your writing to unique niche audiences in your field. With hundreds of categories, you know the service is burrowing down to find those truly specialized publications.

Allow You to Add a Pen Name

Do you want some of your articles presented under a different name? A quality service lets you choose a name and your membership level for that pen name. A premier service offers pen name accounts at a discounted price. In addition, they allow you manage all your names from your master page.

Offer Live Article Review

Live article review means expert editors look at your articles upon you submitting them. They offer advice and guidance to help you create articles that present clear information. This is the kind of content publishers love. This ensures your work meets publishers’ stipulations. It also ensures your articles present in a professional manner to your readers.

Offer an Article Review Checklist

A premier service offers tools to help their members succeed with their campaigns. One of these tools is a checklist. A checklist helps your writing get through the review process quicker. A checklist ensures your titles, description, article body, and author’s resource box meet publishers” requirements.

Offers Writing Resources

A quality content distribution service focuses on helping their members become excellent content producers. They facilitate this by offering reports on how best to achieve success with content.

A good service offers a best practices guide on building traffic and search engine exposure with your content. This guide assists writers in understanding the right approach to writing content that appeals to publishers and readers alike.

Offer Automatic Distribution

A service that understands the time constraints internet marketers are under offers article marketing automation. This allows you to set your distribution schedule in advance. This can be months and even a year ahead of time. Therefore, you don’t have to perform scheduling functions each week.

Ongoing Exposure

A quality content service constantly works to ensure your articles reach new publishers. Every week new publications come online. The best service keeps an eye out for them. They get your older pieces and your recently submitted work to these new publications. As you write new pieces, all your other ones are still gaining exposure for your internet business.

Distribution Reports

The best service offers detailed distribution reports. With them, you always know where your articles are going and when. This lets you keep close tabs on your campaigns.

Exposure Reports

They also offer reports that let you know how popular your content is on the Internet. You can gauge which pieces are receiving the most exposure. This lets you know what topics your audience finds interesting.

Social Media Tie-Ins

A good service lets you “let others know.” They allow you to link from your author’s resource box to your social media accounts. You get to keep your followers updated on new content of yours that publishes.

Explore the options available to you when it comes to choosing an article submission site. Make your article marketing strategy a sound one through using all the tools an expert service provides. Let a good service put your content in circulation, to all the places they need to be.

To your success,

Mike Lawson

Mike Lawson is a freelance consultant to internet marketers. His Professional Writing Service provides quality content for article marketing automation programs.

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