Content Crooner

Content Crooner is an online content distribution service. We are focused on the propagation of unique, original, and useful content. The online marketing industry is filled with useless, spun, loosely-called “content” which is damaging to the industry and the Internet. We stand for quality information.

There is now a job opening for an Operations Specialist which entails reviewing the content authors send us before it is distributed, customer service, and daily operations. Apart from that, a good portion of your time will be your own.

As we are highly interested in the application of the greatest good for all in business, this position is only available to those who are completely unconditionally loving. We are all about applying principled love to business.

We are looking for someone who will help this company rise to the next level. Take a personal interest in where the company will be in the next year, and your efforts will be highly rewarded. This is also not a one-man show.

Apart from that, Content Crooner only accepts the best content. We will not distribute content that is not useful, informative, and fresh. That also means that you must teach people how to write quality content. This may even involve coaching customers.

Requirements:
Experience in managing other employees in an online business.
Capable of working in a virtual environment.
Familiar with Spiral Dynamics and the writings of David R. Hawkins.
Take personal responsibility for company growth.

Applications and questions can be sent to taylor@contentcrooner.com.

Taylor Vogt is the Operations Director at Content Crooner. “In support of The 9 Words, Crooner is Helpful. Let’s help the online marketing industry.”

We’re working on a redesign of our site and we’re also creating a new service. While working on a rough draft design for a new homepage, we had the phrase “Because words matter”. Being in the content distribution world, we strongly believe that.

However, after the mockup was finished and ready for review, we realized that the word “because” is just a filler. And seeing as how words really do matter, it was actively working contrary to the point we wanted to make.

The design didn’t feel right. So we started asking why the phrase “because words matter” wasn’t working. The conclusion was that the word “because” was giving a reason. A reason can also be considered an excuse, a rationalization, a mentation, or an outright lie based on a limited perception.

The point is, stop being reasonable. The more we tether ourselves to all the random thoughts, reasons, and excuses of our minds, the more we forget that we are not our minds. The mind is the source of all suffering because it seeks to control outcomes, create ideas of good vs. bad and desirable vs. undesirable, all leading to failed expectations.

The way out is by letting go of expectations and control. That doesn’t mean not taking responsibility and getting things done, it simply means not being attached to a certain outcome. If this venture doesn’t work out, move on. There’s no point in suffering about it. If it does work out, don’t get attached to the pride of “I made it work”.

Being “reasonable” is being attached to all the reasons of the mind. It actually makes more sense to not be attached to the mind at all.

After all that, we changed the phrase from “Because words matter” to “Words matter”. There doesn’t need to be an excuse or even a reason to pick the right words. It simply matters.

Taylor Vogt is the Operations Director at Content Crooner. “In support of The 9 Words, Crooner is Intuitive. Let’s pick the right words.”

One article coming from the mindset of slimy marketing will hurt you. Its ripple effect across the search engines will lead people to believe you are desperately always in acquisition mode, like a dog inhaling a meal thinking it’s the last time it will ever eat. That’s a funny visual, isn’t it? Of course you’re not a dog.

But that’s exactly what the lizard brain is. Fortunately, it doesn’t have to speak for you.

Mindset is important when you’re writing content. So have a laugh about the lizard brain. It’s doing the best it can with its primordial fight or flight existence, and scarcity marketing simply reflects that. It’s all about screaming to be heard over the voices of other desperate marketers.

Now that we can have a good-natured chuckle about the lizard brain, we don’t have to market with it anymore. Instead, market for the greatest good. That includes writing on the basis of love, being matter-of-fact, trusting the abundance of life, and teaching. A true teacher is focused on helping others instead of what they’ll get out of it.

The message you send out is the reality you’ll receive.

Taylor Vogt is the Operations Director at Content Crooner. “In support of The 9 Words, Crooner is Useful. As long as we are true teachers, we are fulfilled.”

Google has recently changed its algorithm again. According to the Google blog, this change will bring fresher, more recent search results.

What does this mean for content creators? You need a different approach. Our recommendations for content writers for many years has been to consistently distribute at least two posts per week. However, with this change, we recommend you up your posts.

With Google leaning more towards fresh, recent content in search results, you have the opportunity of getting more exposure for your new posts. So you’ll probably want to start distributing not just two posts per week, but upwards of ten.

Think about the competitive advantage. If there’s a trusty marketer sticking to two posts per week as they’ve always done, what happens when you distribute ten posts per week? Compared to ol’ trusty, you’ll be coming up in search results a lot more, because you consistently have fresh content, and lots of it. With search bringing up newer and newer content, you can’t afford to not hop on board.

You’ll still get longevity out of useful, well-written content, but now you’ll also get exposure simply for being new and relevant. Take advantage of that and start distributing around ten posts per week, and Google will be very happy with you.

Taylor Vogt is the Operations Director at Content Crooner. “In support of The 9 Words, Crooner is Helpful. Let’s create relevant content.”

Creating something worthwhile takes commitment. In fact, there is no creation without commitment.

What does this mean for you? You have to commit; there’s no getting around it.

Granted, it’s easier avoiding commitment. But there’s actually no free will outside of commitment. You don’t get to do what you want, because any meaningful goals you have all need commitment. That means that you don’t get to do anything meaningful unless you choose to do whatever it takes to reach that goal.

I especially like a quote from Terces Engelhart, one of the creators of Cafe Gratitude, a vegan restaurant in California. She said, “There is only love, everything else is our resistance to it.”

Love motivates you to create. Resistance makes you run from commitment.

To create something for the sake of creation is an act of love. It’s kind of like, “I don’t need it, but I want to create it.”

This is a good measuring device for whether or not you are acting with good intentions. We need very little, but we want quite a bit. It can be difficult to determine what is a well-intentioned want and what is selfishness. Creation is the answer.

Ask yourself, “Do I want this for the sake of wanting, or because it will create something that will benefit others?”

Acting out of love will always result in creations for others. Acting out of selfishness won’t.

Taylor Vogt is the Operations Director at Content Crooner. “In support of The 9 Words, Crooner is Useful. Let’s create out of love.”

1. Bob says, “A.”
2. Sally asks, “Did you mean A?”
3. Bob: Yes.
4. Sally: “A” means “a”.
5. Bob: I didn’t mean that.
6. Sally: What did you mean?
7: Bob: “B”.
8: Sally: “B” isn’t “A”.
9: Bob: You’re more precise about words than most people.
10: Sally: ?

What’s the point? Words matter. Not only that, but intentions matter. In order to be a clear communicator, you need to bridge the gap between the words you use and what you mean to say. And make sure that the words you’re using actually mean what you intend.

We’re all in the communication business. It doesn’t matter what your job is, you need to communicate. So do it well.

Taylor Vogt is the Operations Director at Content Crooner. “In support of The 9 Words, Crooner is Clear. Let’s say what we mean.”

We either act with integrity or without it. There is no middle ground. The tell-tale signs of integrity are seen in attitude. For example, truth (integrity) brings peace whereas falsehood (lack of integrity) brings fear.

This can be applied to just about anything in our lives. Let’s apply it to business. Do you feel complete and at peace with your level of customer service? Or do you feel a nagging fear that it’s not good enough? Is your marketing coming from integrity, or do you feel fear that its intentions are flawed? Are you offering a service that you yourself would pay for, or does it feel inadequate when compared to your competition?

If there’s fear anywhere in your company, how can it be addressed? It’s a sign that integrity is lacking. That is fixed by adding integrity. Being complete towards something involves knowing that you’ve done everything you can, are happy with what you’ve created, and that you still feel inspired by what you’ve done. There is no fear, abdication, or “getting to peace with what you’ve got”. That’s not peace, that’s apathy. In order to be complete, you have to walk through the fear. Take risks. Get on the court, so to speak. You’ll never be complete if you still let fear stop you from doing everything you can to make your company fulfill all of it’s goals.

Fear is a sign of illusion. Walk through the illusions and find the peace of reality.

Taylor Vogt is the Operations Director at Content Crooner. “In support of The 9 Words, Crooner is Useful. Integrity is worth it.”

Lately, I’ve had a few people question me about the guidelines we have for accepting content. I told all of them that it’s about intention.

For example, someone may write a post which skates the line between advertising and content. Where exactly is the line, though? It’s not necessarily anything written in stone. For us, the line is the intention of the post. Is the intention to sell or to teach? If the intention is to sell, we won’t accept the post.

Now why is intention so important? Think about the standards Google has for content. The panda update and other algorithm changes are meant to reward truly valuable content while weeding out the junky ad-ridden articles. The principle of the updates is the propagation of quality content.

However, we see the limitations of algorithm changes and editorial standards. We have to use “rules” to enforce principles, but rules can only go so far. So we’re taking this to the furthest extent possible. The spirit behind our editorial standards is the propagation of quality content. One of the rules we have is that our reviewers look at the intention of a post. If the intention is to sell rather than teach, we will not accept that post unless it is changed.

May this alienate some clients? Perhaps. But we stand for quality content. Google is doing everything it can to reward valuable content and stop spam. So are we.

If your intention is to teach your readers, your content is accepted and welcomed by us and Google.

Taylor Vogt is the Operations Director at Content Crooner. “In support of The 9 Words, Crooner is Clear. Let’s focus on our intentions.”

Do you like simplicity? One good thing about simplicity is that it’s easy. Here’s how to easily simplify your business.

Stop worrying about marketing. Forget all that smarmy online marketing that is oh so popular. Just say what you mean, keep it simple, and be honest.

For example, think about an effective content marketing campaign. In order for your content to be useful, it has to say something meaningful. If it is useful for readers, it’ll be loved by search engines. Sometimes, authors try to optimize their content in an effort to get high search engine rankings. And they’ll do anything to get first page listings. But something they forget in the process is that they’re destroying their content because of negative intentions. And in the long run, they’re hurting their campaign.

Trying to trick Google doesn’t work. It leaves you with junk content. The easiest way to have an effective marketing campaign AND to get good, lasting search engine positioning is a consistent flow of useful content. A good content marketing campaign relies on positive intentions. Intend to teach your readers.

That’s it. Mean what you say. Keep it simple. And above all, be honest.

We don’t market. We teach. The best marketing isn’t marketing.

Taylor Vogt is the Operations Director at Content Crooner. “In support of The 9 Words, Crooner is Intuitive. Let’s be simple.”